BURBANK, Calif., Sept. 29, 2016 /PRNewswire/ -- ThinkNow Research, the leading culturally-integrated research and Hispanic online sampling company, announced today the launch of the first Minority Business Owner (B2B) Panel in the U.S.
"Minorities are opening businesses at a record pace in the U.S.," said Mario Xavier Carrasco, ThinkNow Research's co-Founder and Managing Partner. "To help companies and brands who are looking to better understand the specific issues minority business owners face and identify opportunities to join those conversations, we've applied our years of minority panel building expertise to help us successfully build the first minority business online panel, boasting over 200,000 minority-owned business."
The Minority Business Owner (B2B) Panel will serve as a repository of data-driven insights to help brands craft better messaging and design more relevant product and service offerings for minority businesses.
According to the latest Census Bureau Reports, the number of minority-owned firms in the U.S. rose from 5.8 million in 2007 to 8.0 million in 2012. This includes a 46.3 percent increase in the number of Hispanic-owned firms over the period, from 2.3 million to 3.3 million, and a 34.5 percent rise in the number of black or African American-owned firms, from 1.9 million to 2.6 million. Additionally, the number of Asian-owned firms climbed from 1.5 million to 1.9 million, an increase of 23.8 percent.
Receipts for minority-owned firms climbed from $1.0 trillion to $1.4 trillion over the 2007-2012 period.
ThinkNow Research will continue its panel expansion by launching new panels in Latin American countries in the coming months.
About ThinkNow Research
ThinkNow Research is an award-winning culturally-integrated market research agency. We integrate Hispanic, African-American, and Asian insights into custom market research for companies and government agencies looking to thrive in a changing demographic environment.
ThinkNow Research also owns and operates one of the largest and most representative Hispanic online panels in the industry, DigaYGane.com, which is used to service our research as well as provide sample to the leading market research companies in the world.
ThinkNow Research is certified by the National Minority Supplier Development Council and approved by the Southern California Minority Business Development Council as a minority owned and managed company.
Visit http://www.thinknowresearch.com/minority-business-owner-panel/ to learn more.
Mario Xavier Carrasco
Office: (818) 843-0220 x101
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SOURCE ThinkNow Research