LOS ANGELES, Dec. 18 /PRNewswire-FirstCall/ -- IMAX Corporation (Nasdaq:
IMAX; TSX: IMX) and Warner Bros. Pictures today announced that Harry Potter
and the Prisoner of Azkaban, the third installment of the Harry Potter film
series, will be released to IMAX(R) theatres in addition to conventional
theatres in June 2004. This family event film, based on the third book of the
world renowned and best-selling series, will be digitally re-mastered into the
unparalleled image and sound quality of The IMAX Experience(R) through
proprietary IMAX(R) DMR(TM) (Digital Re-mastering) technology.
This deal represents the second IMAX DMR film commitment from Warner Bros.
Pictures in the last year, and comes on the heels of the successful
performances of the second and third chapters of The Matrix trilogy in IMAX
theatres. Based on the best-selling series of books by J.K. Rowling, the
first two movies in the Harry Potter series broke worldwide records with a
combined box-office gross of nearly $1.9 billion. Warner Bros. Pictures is to
be the exclusive distributor of Harry Potter to IMAX theatres worldwide.
"Our partnership with IMAX has been extremely rewarding and has allowed
our films to expand their reach beyond our traditional audiences by offering
viewers a whole new way to see Hollywood event films that is uniquely
immersive and exciting," said Dan Fellman, President, Domestic Distribution,
Warner Bros. Pictures. "We are so pleased that this summer, Harry Potter and
the Prisoner of Azkaban, which lends itself beautifully to IMAX's format, will
play throughout the IMAX theatre network. Besides Harry Potter and The
Prisoner of Azkaban, we are discussing an IMAX(R) 3D release of Polar Express
in November 2004, and an IMAX DMR release of Charlie and the Chocolate Factory
in the summer of 2005."
"We are thrilled to be expanding our mutually beneficial partnership with
Warner Bros. Pictures that began with the successful release of the last two
chapters in The Matrix trilogy," said Richard L. Gelfond and Bradley J.
Wechsler, Co-Chairmen and Co-CEOs, IMAX Corporation. "This announcement is
yet another indication that we are achieving our goal of bringing the very
best Hollywood event films to IMAX theatres, which we believe is key to
expanding the IMAX network around the world. Our research has shown us that
moviegoers want to see blockbuster films in IMAX's format and are paying a
premium price for the experience. We believe that the magic of Harry Potter
The Prisoner of Azkaban will translate into an amazing cinematic adventure in
IMAX theatres, and will continue the strong performances of IMAX DMR releases
"We are very excited to bring the adventure and fantasy of Harry Potter to
life on the giant IMAX screen," said David Heyman, producer of the Harry
Potter film series. "When Alfonso Cuaron, the film's director, and I, saw
IMAX DMR, we knew we had to release this film in IMAX theatres, as it will
bring a whole new perspective to this magical story. Whether they've read all
of the Harry Potter novels and seen the first two films, or are just now
immersing themselves in the world of Harry Potter, fans will amplify their
experience with IMAX's exceptional and immersive cinematic presentation."
Warner Bros. Pictures and IMAX will also be distributing the first-ever 3D
motorsports film, NASCAR 3D: The IMAX Experience starting March 12, 2004.
Narrated by Kiefer Sutherland and starring the drivers of NASCAR, NASCAR 3D:
The IMAX Experience will put moviegoers in the driver's seat in an
unprecedented way through the magic of IMAX 3D technology.
About IMAX Corporation:
Founded in 1967, IMAX Corporation is one of the world's leading
entertainment technology companies. IMAX's businesses include the creation
and delivery of the world's best cinematic presentations using proprietary
IMAX and IMAX 3D technology, and the development of the highest quality
digital production and presentation. IMAX has developed revolutionary
technology called IMAX DMR (Digital Re-mastering) that makes it possible for
any 35mm film to be transformed into the unparalleled image and sound quality
of The IMAX Experience. The IMAX brand is recognized throughout the world for
extraordinary and immersive family experiences. As of September 30 2003,
there were more than 235 IMAX theatres operating in 36 countries.
IMAX(R), IMAX(R) 3D, IMAX(R)DMR(TM) and The IMAX Experience(R) are
trademarks of IMAX Corporation. More information on the Company can be found
This press release contains forward-looking statements that are based on
management assumptions and existing information and involve certain risks and
uncertainties which could cause actual results to differ materially from
future results expressed or implied by such forward looking statements.
Important factors that could affect these statements include the timing of
theatre system deliveries, the mix of theatre systems shipped, the timing of
the recognition of revenues and expenses on film production and distribution
agreements, the performance of films, the viability of new businesses and
products, and fluctuations in foreign currency and in the large format and
general commercial exhibition market. These factors and other risks and
uncertainties are discussed in the Company's Annual Report on Form 10-K/A for
the year ended December 31, 2002 and in the subsequent reports filed by the
Company with the Securities and Exchange Commission.
For additional information please contact:
IMAX Corporation, New York IMAX Corporation, New York
Romi Schutzer Jennifer Gery
Warner Bros. Pictures, Los Angeles Business Media:
Stacy Ivers Sloane & Company, New York
818-954-6228 Whit Clay
Newman & Company, Los Angeles
SOURCE IMAX Corporation