SAN FRANCISCO, Oct. 20, 2011 /PRNewswire-iReach/ -- Thirvin International announces the appointment of Dan Christensen as Vice General Manager, Director of Sales and Marketing for East Asia. Christensen is Thirvin's first hire in China and he joins the company after several years in sales and marketing posts at Summergate Fine Wine and Spirits in Shanghai.

In this newly created position, Christensen will be responsible for establishing relationships with distributors and customers while implementing strategic marketing efforts throughout China for Thirvin's portfolio of California wine brands. "We are very excited to welcome Dan to the Thirvin family. His previous experience working for one of China's largest wine distributors will expedite our penetration into the China wine market. Moreover, his permanent location in Shanghai spearheads our presence in China demonstrating Thirvin's commitment to both our Chinese partners and the Chinese wine consumer," said Brad Tompkins, President, Thirvin International.

Thirvin International is a start-up venture focused on the strategic management of high quality California wine in China via demand creation and reliable delivery. Thirvin represents a range of high quality California wine at every price point to meet the desires of all consumers and all wine drinking occasions.

Thirvin International is headquartered in San Francisco, CA.

Web Site: http://www.thirvin.com/

Media Contact: Kim Miller Thirvin International, 415-602-4668, kim.miller@thirvin.com

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SOURCE Thirvin International

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