This Holiday Season - Give the Gift That Keeps on Giving Throughout the Year

Choose a NAVTEQ Map Update for Your 'On The Go' Friends and Family

CHICAGO, Nov. 23 /PRNewswire/ -- NAVTEQ, the leading global provider of digital map, traffic and location data for in-vehicle, portable, wireless and enterprise solutions, reminds gift-givers that a map update for in-vehicle and portable navigation systems is a perfect gift this holiday season.

Map updates deliver the up-to-date road network information navigation systems need to continue performing at their best. With current maps, navigation users can cut down on driving time, reduce fuel consumption, and allow their navigation systems and portable devices to maintain optimum performance.

NAVTEQ, the most widely used map for navigation*, builds the digital maps that power most in-vehicle navigation systems, as well as leading GPS device brands. NAVTEQ geographic analysts make millions of changes and additions to the NAVTEQ® map so that drivers who purchase a map update have the freshest, most comprehensive map data available.

Due to the volume of road network changes and Points of Interest additions such as banks/ATMs, gas stations, restaurants and hotels, NAVTEQ recommends users update their map as soon as a new update is available in order to maintain optimal navigation system performance. A navigation system needs the latest information to function efficiently. Efficient route planning means shorter journeys which lead to better auto maintenance and fuel savings. Studies** have shown that navigation systems improve routing efficiently, leading to fuel savings of up to $200 annually.

In addition, according to NAVTEQ research, drivers understand the importance of keeping their navigation system maps current and want to be reminded when to update their maps. Seventy-three percent of Americans said they want to receive reminders to update the maps in their systems versus just forty-two percent in 2006.** So all the more reason to purchase a map update as gift. It's a perfect time to get your friends and family a map update that they might not remember to do for themselves.

Manufacturers and retailers are making it easier than ever to purchase map updates. Map updates are available in a variety of formats including: DVD, SD Card or direct download. Map updates are available at retail locations where navigation systems are sold as well as online from manufacturers. In addition, www.navteq.com/store offers a one-stop shop for consumers looking for in-dash system updates with more than 200 car models.

"A map update makes the perfect gift for any driver with an in-dash navigation system or portable navigation device," said Jeff Mize, executive vice president, NAVTEQ. "Drivers can save time and money with a map update as it provides the freshest, most accurate map data and enables more efficient route planning."

* Based on GPS-based in-vehicle and portable route guidance devices purchased in the U.S. since 2000.

** NAVTEQ Navigation Benefits Study (2009)

About NAVTEQ

NAVTEQ is the leading global provider of digital map, traffic and location data that enables navigation and location-based platforms around the world. NAVTEQ supplies comprehensive digital map information to power automotive navigation systems, portable and wireless devices, Internet-based mapping applications and government and business solutions. The Chicago-based company was founded in 1985 and has approximately 4,400 employees located in 195 offices and in 44 countries.

NAVTEQ is a trademark in the U.S. and other countries. All rights reserved.

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SOURCE NAVTEQ

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