Forty-three percent of Americans admit to needing an "underwear overhaul"

KENOSHA, Wis., Dec. 9 /PRNewswire/ -- All I want for Christmas is ... underwear? A new survey by Jockey International, Inc. reveals a surprising holiday gift that millions of Americans ought to add to their wish list. According to the national poll, 43 percent of Americans report that they personally need an "underwear overhaul" this holiday season, more than anyone else on their shopping list. Also, 21 percent think their significant other needs new skivvies to freshen up the not-so-better half of their underwear drawer.

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It appears that Americans' unmentionables have become just that. According to a previous Jockey survey, more than a quarter of Americans own underwear five or more years old, and 79 percent have underwear that is tattered, discolored or stained.* Part of the problem seems to be consumers' reluctance to part with their intimates. Thirty-two percent of Americans refuse to throw away their old, tattered underwear until they receive new, replacement pairs. So stuff those stockings with some new skivvies!

Additional Survey Findings:

• I Love You, But... - Lovers are next in line for an underwear makeover. About one in five (21%) Americans say their significant other is the person on their gift list most in need of fresh replacements for their underwear collection; 16 percent think their children could use an underwear makeover; and 6 percent think their mom or dad would benefit from a few new pair.
• Motivation to not be Mortified - In the meantime, drawers across America are filled with underwear desperate to be discarded. But what encourages us to finally ditch our britches? Over half (55%) would toss their underwear if it was a pair they would be embarrassed to be seen in, while over two in five (41%) would throw them away if they didn't fit.

It's time to purge old habits and make a fresh start this season--beginning with your underwear drawer. The Jockey® minis Cotton Stretch collection makes a great stocking stuffer for her. The collection offers a fun, sporty look and the festive, red waistband is perfect for the holidays. The Jockey® Euro Sport Microfiber Mesh collection has great gifts for active guys, offering breathable mesh panels to help manage body temperature. Both Jockey minis and Jockey Euro Sport collections are available in a variety styles, colors and fabrics. Visit Jockey.com or call 1-800-Jockey-1 for more information.

No matter who's on your holiday shopping list, Jockey has a number of great gifts to help spruce up even the dingiest drawers. You can't go wrong by gifting everyday essentials, and Jockey offers a variety of comfortable and colorful innerwear, activewear, thermals, shapewear, socks, hosiery and sleepwear.

Survey Methodology

The Jockey Holiday Survey was conducted by Kelton Research between October 13th and October 20th, 2009 using an email invitation and an online survey. *The Jockey 2008 Survey was conducted by Kelton Research between May 2 - 6, 2008 using an online survey of 1,001. Quotas are set to ensure reliable and accurate representation of the total U.S. population ages 18 and over. Margin of error: +/-3.1 percentage points.

About Jockey International, Inc.

Jockey International, Inc., is a privately held company, founded in 1876. Today, Jockey is a leading manufacturer and marketer of apparel products sold in major department and specialty stores in more than 120 countries around the world. With headquarters in Kenosha, Wisconsin, Jockey is committed to quality, comfort, fashion and innovation. In 2009, Jockey is celebrating the 75th Anniversary of its invention of the world's first brief. For more Jockey, shop us at Jockey.com, call us at 1-800-JOCKEY-1, fan us at facebook.com/jockey, follow us at Twitter.com/Jockey and enjoy our videos at YouTube.com/Jockey.

SOURCE Jockey International, Inc.

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