THQ and Massive Expanding Boundaries Of Dynamic, New Advertising Medium

Leading Worldwide Video Game Publisher Joins Massive Network



Dec 19, 2005, 00:00 ET from Massive Incorporated

    AGOURA HILLS, Calif. and NEW YORK, Dec. 19 /PRNewswire-FirstCall/ -- THQ
 Inc. (Nasdaq:   THQI) and Massive Incorporated today announced plans to bring
 THQ video game titles to Massive's video game advertising network.
     "Dynamic, in-game advertising not only offers publishers new revenue
 opportunities, but when done properly creates added realism that can actually
 enhance game play," said Kelly Flock, executive vice president of worldwide
 publishing, THQ. "We are excited to team with Massive because we believe their
 network strategy and sensitivity to game play will deliver value to
 publishers, advertisers and gamers. We look forward to exploring together what
 we see as a world of new possibilities for delivering advertising to the
 medium of interactive entertainment."
     "As a leading, global video game publisher with world class content, THQ's
 inclusion in the Massive Network significantly expands the reach of the new
 media we are working with our partners to create," said Mitchell Davis, chief
 executive officer, Massive  "THQ is already working on ways to incorporate a
 range of dynamic advertising into future games, which makes this relationship
 ideal for Massive both from a strategic and technical standpoint."
     The Massive Network is the first and only network of its kind to deliver
 dynamic advertising seamlessly to an aggregated audience across premiere video
 games titles. The Massive Network enables publishers and developers to capture
 incremental revenues through the aggregation of the video game audience.
 Developers are able to integrate real-world ad campaigns that are timely, and
 enhance the game environment with more realism. Twenty-nine premier game
 publishers have committed more than 100 titles to the Massive Network.
 
     About THQ
     THQ Inc. is a leading worldwide developer and publisher of interactive
 entertainment software.  The company develops its products for all popular
 game systems, personal computers and wireless devices.  Headquartered in Los
 Angeles County, California, THQ is a top producer of original intellectual
 properties including titles such as Destroy All Humans!(TM), Juiced(TM) and
 Full Spectrum Warrior(TM) as well as the upcoming Saint's Row(TM), Titan
 Quest(TM) and Company of Heroes(TM).  More information about THQ and its
 products may be found at www.thq.com and www.thqwireless.com. THQ, THQ
 Wireless, Destroy All Humans!, Juiced, Saint's Row, Titan Quest, Company of
 Heroes, and their respective logos are trademarks and/or registered trademarks
 of THQ Inc.
 
     About Massive Incorporated
     Massive Incorporated has created the world's first video game network
 across all platforms. With its patent-pending technology, Massive dynamically
 serves advertising across the largest aggregated network of premier video game
 titles and delivers measured results on consumer interaction with this brand
 messaging. Massive has partnerships with 29 leading game publishers, over 60
 blue-chip advertisers, and has served over 19 million game sessions, to date.
 Advertisers representing all major categories include Coca-Cola brands,
 Comcast's G4, GameFly, Honda Element & Honda S2000, National Highway Traffic
 Safety Administration, Navy, NBC, Nokia, Panasonic, Paramount Pictures, Sci-Fi
 Channel, The WB Television Network, TLC, T-Mobile, Universal Music Group,
 Verizon DSL, Warner Bros., and XFM Radio. Massive allows publishers and
 advertisers to capitalize on the largest cultural and economic entertainment
 force in the world. Massive was selected to AlwaysOn's 2005 list of top 100
 private companies.  Massive is backed by DFJ Gotham, DFJ New England, RRE
 Ventures, NeoCarta, Tobat Capital, and Newlight Associates.
 www.massiveincorporated.com.
 
     The statements contained in this press release that are not historical
 facts may be "forward-looking statements" within the meaning of the Private
 Securities Litigation Reform Act of 1995.  These forward-looking statements
 are based on current expectations, estimates and projections about the
 business of THQ Inc. and its subsidiaries (collectively referred to as "THQ"),
 including but not limited to expectations and projections related its
 relationship with Massive Incorporated, and are based upon management's
 beliefs and certain assumptions made by management.  Such forward-looking
 statements are subject to risks and uncertainties that could cause actual
 results to differ materially from those expressed or implied by such forward
 looking statements, including, but not limited to economic, competitive and
 technological factors affecting the operations, markets, products, and pricing
 of THQ.  Readers should carefully review the risk factors and the information
 that could materially affect THQ's financial results, described in other
 documents that THQ files from time to time with the Securities and Exchange
 Commission, including its Quarterly Reports on Form 10-Q and Annual Report on
 Form 10-K for the fiscal period ended March 31, 2005, and particularly the
 discussion of risk factors that may affect results of operations set forth
 therein.  Unless otherwise required by law, THQ disclaims any obligation to
 update its view on any such risks or uncertainties or to revise or publicly
 release the results of any revision to these forward-looking statements.
 Readers are cautioned not to place undue reliance on these forward-looking
 statements, which speak only as of the date of this press release.
 
     Contact:  media relations, Liz Pieri, +1-818-871-5061, or investor
 relations, Julie MacMedan, +1-818-871-5095, both of THQ; or Amy Janzen,
 +1-917-209-6819, or amy@sutherlandgold.com, for Massive Incorporated.
 
 

SOURCE Massive Incorporated
    AGOURA HILLS, Calif. and NEW YORK, Dec. 19 /PRNewswire-FirstCall/ -- THQ
 Inc. (Nasdaq:   THQI) and Massive Incorporated today announced plans to bring
 THQ video game titles to Massive's video game advertising network.
     "Dynamic, in-game advertising not only offers publishers new revenue
 opportunities, but when done properly creates added realism that can actually
 enhance game play," said Kelly Flock, executive vice president of worldwide
 publishing, THQ. "We are excited to team with Massive because we believe their
 network strategy and sensitivity to game play will deliver value to
 publishers, advertisers and gamers. We look forward to exploring together what
 we see as a world of new possibilities for delivering advertising to the
 medium of interactive entertainment."
     "As a leading, global video game publisher with world class content, THQ's
 inclusion in the Massive Network significantly expands the reach of the new
 media we are working with our partners to create," said Mitchell Davis, chief
 executive officer, Massive  "THQ is already working on ways to incorporate a
 range of dynamic advertising into future games, which makes this relationship
 ideal for Massive both from a strategic and technical standpoint."
     The Massive Network is the first and only network of its kind to deliver
 dynamic advertising seamlessly to an aggregated audience across premiere video
 games titles. The Massive Network enables publishers and developers to capture
 incremental revenues through the aggregation of the video game audience.
 Developers are able to integrate real-world ad campaigns that are timely, and
 enhance the game environment with more realism. Twenty-nine premier game
 publishers have committed more than 100 titles to the Massive Network.
 
     About THQ
     THQ Inc. is a leading worldwide developer and publisher of interactive
 entertainment software.  The company develops its products for all popular
 game systems, personal computers and wireless devices.  Headquartered in Los
 Angeles County, California, THQ is a top producer of original intellectual
 properties including titles such as Destroy All Humans!(TM), Juiced(TM) and
 Full Spectrum Warrior(TM) as well as the upcoming Saint's Row(TM), Titan
 Quest(TM) and Company of Heroes(TM).  More information about THQ and its
 products may be found at www.thq.com and www.thqwireless.com. THQ, THQ
 Wireless, Destroy All Humans!, Juiced, Saint's Row, Titan Quest, Company of
 Heroes, and their respective logos are trademarks and/or registered trademarks
 of THQ Inc.
 
     About Massive Incorporated
     Massive Incorporated has created the world's first video game network
 across all platforms. With its patent-pending technology, Massive dynamically
 serves advertising across the largest aggregated network of premier video game
 titles and delivers measured results on consumer interaction with this brand
 messaging. Massive has partnerships with 29 leading game publishers, over 60
 blue-chip advertisers, and has served over 19 million game sessions, to date.
 Advertisers representing all major categories include Coca-Cola brands,
 Comcast's G4, GameFly, Honda Element & Honda S2000, National Highway Traffic
 Safety Administration, Navy, NBC, Nokia, Panasonic, Paramount Pictures, Sci-Fi
 Channel, The WB Television Network, TLC, T-Mobile, Universal Music Group,
 Verizon DSL, Warner Bros., and XFM Radio. Massive allows publishers and
 advertisers to capitalize on the largest cultural and economic entertainment
 force in the world. Massive was selected to AlwaysOn's 2005 list of top 100
 private companies.  Massive is backed by DFJ Gotham, DFJ New England, RRE
 Ventures, NeoCarta, Tobat Capital, and Newlight Associates.
 www.massiveincorporated.com.
 
     The statements contained in this press release that are not historical
 facts may be "forward-looking statements" within the meaning of the Private
 Securities Litigation Reform Act of 1995.  These forward-looking statements
 are based on current expectations, estimates and projections about the
 business of THQ Inc. and its subsidiaries (collectively referred to as "THQ"),
 including but not limited to expectations and projections related its
 relationship with Massive Incorporated, and are based upon management's
 beliefs and certain assumptions made by management.  Such forward-looking
 statements are subject to risks and uncertainties that could cause actual
 results to differ materially from those expressed or implied by such forward
 looking statements, including, but not limited to economic, competitive and
 technological factors affecting the operations, markets, products, and pricing
 of THQ.  Readers should carefully review the risk factors and the information
 that could materially affect THQ's financial results, described in other
 documents that THQ files from time to time with the Securities and Exchange
 Commission, including its Quarterly Reports on Form 10-Q and Annual Report on
 Form 10-K for the fiscal period ended March 31, 2005, and particularly the
 discussion of risk factors that may affect results of operations set forth
 therein.  Unless otherwise required by law, THQ disclaims any obligation to
 update its view on any such risks or uncertainties or to revise or publicly
 release the results of any revision to these forward-looking statements.
 Readers are cautioned not to place undue reliance on these forward-looking
 statements, which speak only as of the date of this press release.
 
     Contact:  media relations, Liz Pieri, +1-818-871-5061, or investor
 relations, Julie MacMedan, +1-818-871-5095, both of THQ; or Amy Janzen,
 +1-917-209-6819, or amy@sutherlandgold.com, for Massive Incorporated.
 
 SOURCE  Massive Incorporated