AGOURA HILLS, Calif. and NEW YORK, Dec. 19 /PRNewswire-FirstCall/ -- THQ
Inc. (Nasdaq: THQI) and Massive Incorporated today announced plans to bring
THQ video game titles to Massive's video game advertising network.
"Dynamic, in-game advertising not only offers publishers new revenue
opportunities, but when done properly creates added realism that can actually
enhance game play," said Kelly Flock, executive vice president of worldwide
publishing, THQ. "We are excited to team with Massive because we believe their
network strategy and sensitivity to game play will deliver value to
publishers, advertisers and gamers. We look forward to exploring together what
we see as a world of new possibilities for delivering advertising to the
medium of interactive entertainment."
"As a leading, global video game publisher with world class content, THQ's
inclusion in the Massive Network significantly expands the reach of the new
media we are working with our partners to create," said Mitchell Davis, chief
executive officer, Massive "THQ is already working on ways to incorporate a
range of dynamic advertising into future games, which makes this relationship
ideal for Massive both from a strategic and technical standpoint."
The Massive Network is the first and only network of its kind to deliver
dynamic advertising seamlessly to an aggregated audience across premiere video
games titles. The Massive Network enables publishers and developers to capture
incremental revenues through the aggregation of the video game audience.
Developers are able to integrate real-world ad campaigns that are timely, and
enhance the game environment with more realism. Twenty-nine premier game
publishers have committed more than 100 titles to the Massive Network.
About THQ
THQ Inc. is a leading worldwide developer and publisher of interactive
entertainment software. The company develops its products for all popular
game systems, personal computers and wireless devices. Headquartered in Los
Angeles County, California, THQ is a top producer of original intellectual
properties including titles such as Destroy All Humans!(TM), Juiced(TM) and
Full Spectrum Warrior(TM) as well as the upcoming Saint's Row(TM), Titan
Quest(TM) and Company of Heroes(TM). More information about THQ and its
products may be found at www.thq.com and www.thqwireless.com. THQ, THQ
Wireless, Destroy All Humans!, Juiced, Saint's Row, Titan Quest, Company of
Heroes, and their respective logos are trademarks and/or registered trademarks
of THQ Inc.
About Massive Incorporated
Massive Incorporated has created the world's first video game network
across all platforms. With its patent-pending technology, Massive dynamically
serves advertising across the largest aggregated network of premier video game
titles and delivers measured results on consumer interaction with this brand
messaging. Massive has partnerships with 29 leading game publishers, over 60
blue-chip advertisers, and has served over 19 million game sessions, to date.
Advertisers representing all major categories include Coca-Cola brands,
Comcast's G4, GameFly, Honda Element & Honda S2000, National Highway Traffic
Safety Administration, Navy, NBC, Nokia, Panasonic, Paramount Pictures, Sci-Fi
Channel, The WB Television Network, TLC, T-Mobile, Universal Music Group,
Verizon DSL, Warner Bros., and XFM Radio. Massive allows publishers and
advertisers to capitalize on the largest cultural and economic entertainment
force in the world. Massive was selected to AlwaysOn's 2005 list of top 100
private companies. Massive is backed by DFJ Gotham, DFJ New England, RRE
Ventures, NeoCarta, Tobat Capital, and Newlight Associates.
www.massiveincorporated.com.
The statements contained in this press release that are not historical
facts may be "forward-looking statements" within the meaning of the Private
Securities Litigation Reform Act of 1995. These forward-looking statements
are based on current expectations, estimates and projections about the
business of THQ Inc. and its subsidiaries (collectively referred to as "THQ"),
including but not limited to expectations and projections related its
relationship with Massive Incorporated, and are based upon management's
beliefs and certain assumptions made by management. Such forward-looking
statements are subject to risks and uncertainties that could cause actual
results to differ materially from those expressed or implied by such forward
looking statements, including, but not limited to economic, competitive and
technological factors affecting the operations, markets, products, and pricing
of THQ. Readers should carefully review the risk factors and the information
that could materially affect THQ's financial results, described in other
documents that THQ files from time to time with the Securities and Exchange
Commission, including its Quarterly Reports on Form 10-Q and Annual Report on
Form 10-K for the fiscal period ended March 31, 2005, and particularly the
discussion of risk factors that may affect results of operations set forth
therein. Unless otherwise required by law, THQ disclaims any obligation to
update its view on any such risks or uncertainties or to revise or publicly
release the results of any revision to these forward-looking statements.
Readers are cautioned not to place undue reliance on these forward-looking
statements, which speak only as of the date of this press release.
Contact: media relations, Liz Pieri, +1-818-871-5061, or investor
relations, Julie MacMedan, +1-818-871-5095, both of THQ; or Amy Janzen,
+1-917-209-6819, or amy@sutherlandgold.com, for Massive Incorporated.
SOURCE Massive Incorporated
