Three 6 Mafia Make Academy Award History As First African-American Hip-Hop Ensemble to Receive a 'Best Original Song' Oscar Nomination

Uncompromising Underground Hardcore Rap Group Storms The Mainstream As 'It's

Hard Out Here For A Pimp,' from the film 'Hustle & Flow,' Is Nominated For

Best Achievement In Music Written for Motion Pictures (Original Song) Oscar



Jan 31, 2006, 00:00 ET from Hypnotize Minds/Sony Urban Music/Columbia Records

    NEW YORK, Jan. 31 /PRNewswire/ -- The Academy of Motion Picture Arts &
 Sciences revealed the nominees for the 78th Annual Academy Awards earlier
 today notably honoring Three 6 Mafia, the Dirty South's most uncompromising
 hip-hop ensemble, with a nomination in the Best Achievement In Music Written
 for Motion Pictures (Original Song) category.
     Three 6 Mafia's track, "It's Hard Out Here For A Pimp," from the
 highly-acclaimed hip-hop drama "Hustle & Flow" (which won the Audience Award
 at Sundance), paints an unflinching and indelible picture of the gritty world
 of grass-roots hip-hop, mirroring in music the blistering inner-city turmoil
 portrayed in the film.  "It's Hard Out Here For A Pimp" features music and
 lyric by Jordan (Juicy J) Houston, Cedric (Crunchy Black) Coleman and Paul (DJ
 Paul) Beauregard (aka Three 6 Mafia).
     Written and directed by Craig Brewer, "Hustle & Flow" (Paramount Classics,
 MTV Films and New Deal Entertainment) presents a tough and honest look at the
 hip-hop underground of Memphis, Tennessee, the birthplace of Three 6 Mafia.
     The Academy Award nomination is the latest in a series of triumphs for
 Three 6 Mafia, who've just become the first African-American rap group in
 history to be nominated for a Best Song Oscar trophy.  It's also a major
 victory for hip-hop itself as the groundbreaking art form, as represented by
 Three 6 Mafia, breaks out of the underground and achieves bona fide
 recognition from the entertainment mainstream.  The Three 6 Mafia nomination
 marks the second time in Oscar history that a hip-hop act has been honored
 with a Best Song nomination by the Academy.  The first was Eminem for "8 Mile"
 in 2002 (he won).
     The latest Three 6 Mafia single, "Poppin' My Collar," featuring Project
 Pat, is currently in rotation at MTV2 and BET and is the #3 Most Watched Video
 on MTV2.com.  The track, which was a "New Joint" on "106th and Park" on
 January 26, is currently the #2 Most Added record at Urban Mainstream radio.
     The group has several upcoming television appearances scheduled including
 an episode of MTV "Cribs" (airing Wednesday, February 1) and an MTV "Wild N
 Out" performance of "Poppin' My Collar" (airing Thursday, February 2).  Three
 6 Mafia will be featured on MTV's "Jamie Kennedy Show" this spring.
     The group's last single, "Stay Fly" is a platinum certified digital single
 and is currently #2 on the Top 40 Mainstream chart, #19 Top 40 Rhythm and a
 Top 5 single at Urban Mainstream.
     More than 1.5 million Three 6 Mafia ringtones have been sold to-date.
     Last October, Most Known Unknown, the latest album from Three 6 Mafia,
 entered the Billboard Top 200 album sales chart at #3 while also debuting at
 #1 on both the R&B Album Sales and the Rap Album Sales charts.  The album has
 been certified gold and is rapidly approaching platinum.
     Most Known Unknown once again upped the ante on Three 6 Mafia, whose
 previous album, the RIAA Gold-certified Da Unbreakables, debuted at #4 on the
 Top 200 in 2003 and the Rap album sales chart at #1. Da Unbreakables became
 the #1 best-selling album in Birmingham, Chattanooga, Jackson, Knoxville,
 Little Rock, Memphis, Mobile, Nashville, and Paducah.
     Garnering a cult-like following since their humble beginnings peddling TDK
 mix tapes, the Memphis, Tennessee-based Three 6 Mafia personify the essence of
 Down South Hip-Hop. With an ever-growing string of gold and platinum
 accomplishments, the group has never lost its core connection to the pulse of
 the underground. Three 6 Mafia has had a series of successful recordings
 dating back to 1995 and the group's initial releases: the first independent
 release, Smoked Out, Loced Out, the first full-length album, Mystic Stylez
 (which sold more than 200,000 copies), and the Live By Your Rep EP.
     Three 6 Mafia scored its first major label success in 1997 with Chapter 2:
 World Domination (Relativity), which sold over 800,000 copies. The group
 claimed gold status on the destructive lead single, "Tear Da Club Up." Even
 more success came with the follow-up album, When The Smoke Clears, in 2000.
 That album debuted at #6 on Billboard's Top 200 album sales chart, and has
 sold well over one million copies. As if musical success wasn't enough, the
 group moved into the video realm, releasing the Choices DVD and Choices
 soundtrack album in 2001. The Choices DVD has sold more than 100,000 units
 (which is platinum status for home DVDs/videos).  A well-received follow-up
 DVD, Choices II: The Set-Up, was released in March 2005.
 
     http://www.sonymusic.com/artists/Three6Mafia/
 
 

SOURCE Hypnotize Minds/Sony Urban Music/Columbia Records
    NEW YORK, Jan. 31 /PRNewswire/ -- The Academy of Motion Picture Arts &
 Sciences revealed the nominees for the 78th Annual Academy Awards earlier
 today notably honoring Three 6 Mafia, the Dirty South's most uncompromising
 hip-hop ensemble, with a nomination in the Best Achievement In Music Written
 for Motion Pictures (Original Song) category.
     Three 6 Mafia's track, "It's Hard Out Here For A Pimp," from the
 highly-acclaimed hip-hop drama "Hustle & Flow" (which won the Audience Award
 at Sundance), paints an unflinching and indelible picture of the gritty world
 of grass-roots hip-hop, mirroring in music the blistering inner-city turmoil
 portrayed in the film.  "It's Hard Out Here For A Pimp" features music and
 lyric by Jordan (Juicy J) Houston, Cedric (Crunchy Black) Coleman and Paul (DJ
 Paul) Beauregard (aka Three 6 Mafia).
     Written and directed by Craig Brewer, "Hustle & Flow" (Paramount Classics,
 MTV Films and New Deal Entertainment) presents a tough and honest look at the
 hip-hop underground of Memphis, Tennessee, the birthplace of Three 6 Mafia.
     The Academy Award nomination is the latest in a series of triumphs for
 Three 6 Mafia, who've just become the first African-American rap group in
 history to be nominated for a Best Song Oscar trophy.  It's also a major
 victory for hip-hop itself as the groundbreaking art form, as represented by
 Three 6 Mafia, breaks out of the underground and achieves bona fide
 recognition from the entertainment mainstream.  The Three 6 Mafia nomination
 marks the second time in Oscar history that a hip-hop act has been honored
 with a Best Song nomination by the Academy.  The first was Eminem for "8 Mile"
 in 2002 (he won).
     The latest Three 6 Mafia single, "Poppin' My Collar," featuring Project
 Pat, is currently in rotation at MTV2 and BET and is the #3 Most Watched Video
 on MTV2.com.  The track, which was a "New Joint" on "106th and Park" on
 January 26, is currently the #2 Most Added record at Urban Mainstream radio.
     The group has several upcoming television appearances scheduled including
 an episode of MTV "Cribs" (airing Wednesday, February 1) and an MTV "Wild N
 Out" performance of "Poppin' My Collar" (airing Thursday, February 2).  Three
 6 Mafia will be featured on MTV's "Jamie Kennedy Show" this spring.
     The group's last single, "Stay Fly" is a platinum certified digital single
 and is currently #2 on the Top 40 Mainstream chart, #19 Top 40 Rhythm and a
 Top 5 single at Urban Mainstream.
     More than 1.5 million Three 6 Mafia ringtones have been sold to-date.
     Last October, Most Known Unknown, the latest album from Three 6 Mafia,
 entered the Billboard Top 200 album sales chart at #3 while also debuting at
 #1 on both the R&B Album Sales and the Rap Album Sales charts.  The album has
 been certified gold and is rapidly approaching platinum.
     Most Known Unknown once again upped the ante on Three 6 Mafia, whose
 previous album, the RIAA Gold-certified Da Unbreakables, debuted at #4 on the
 Top 200 in 2003 and the Rap album sales chart at #1. Da Unbreakables became
 the #1 best-selling album in Birmingham, Chattanooga, Jackson, Knoxville,
 Little Rock, Memphis, Mobile, Nashville, and Paducah.
     Garnering a cult-like following since their humble beginnings peddling TDK
 mix tapes, the Memphis, Tennessee-based Three 6 Mafia personify the essence of
 Down South Hip-Hop. With an ever-growing string of gold and platinum
 accomplishments, the group has never lost its core connection to the pulse of
 the underground. Three 6 Mafia has had a series of successful recordings
 dating back to 1995 and the group's initial releases: the first independent
 release, Smoked Out, Loced Out, the first full-length album, Mystic Stylez
 (which sold more than 200,000 copies), and the Live By Your Rep EP.
     Three 6 Mafia scored its first major label success in 1997 with Chapter 2:
 World Domination (Relativity), which sold over 800,000 copies. The group
 claimed gold status on the destructive lead single, "Tear Da Club Up." Even
 more success came with the follow-up album, When The Smoke Clears, in 2000.
 That album debuted at #6 on Billboard's Top 200 album sales chart, and has
 sold well over one million copies. As if musical success wasn't enough, the
 group moved into the video realm, releasing the Choices DVD and Choices
 soundtrack album in 2001. The Choices DVD has sold more than 100,000 units
 (which is platinum status for home DVDs/videos).  A well-received follow-up
 DVD, Choices II: The Set-Up, was released in March 2005.
 
     http://www.sonymusic.com/artists/Three6Mafia/
 
 SOURCE  Hypnotize Minds/Sony Urban Music/Columbia Records