TI Continues to Build Momentum with BrilliantColor(TM) Technology
Volume shipments of BrilliantColor and technology demonstration of
DynamicBlack(TM) advancements allow for dramatic picture enhancement
ORLANDO, Fla., June 7 /PRNewswire/ -- Texas Instruments (TI) (NYSE: TXN) today at InfoComm announced that shipments of its BrilliantColor technology for front projection products have exceeded 100,000 units. BrilliantColor technology, introduced last year at InfoComm, enables a greater than 50% brightness increase in mid tone images, common in video and natural scenes resulting in highly saturated images. This year, six customers will be showcasing WXGA, XGA and 720p projectors featuring this new technology delivering vibrant colors and 1000 to 5000 lumens of brightness to meet the needs of the business, education and consumer market segments. In addition to highlighting BrilliantColor, TI will showcase its leadership in native and dynamic contrast ratio with the demonstration of DynamicBlack for front projection products. DynamicBlack technology allows customers to achieve a 3 to 4 times increase in contrast ratio over native contrast ratio. For example, 3000:1 native contrast ratio products could achieve contrast ratios up to 12000:1, creating a new benchmark for image quality. "Each year we strive to offer our customers more options to differentiate their products," said Lars Yoder, Business Manager, TI DLP(R) Front Projection Products. BrilliantColor offers great color advances and it also gives customers more flexibility and more color choices. We believe customer innovation with DynamicBlack will provide a similar opportunity to differentiate with contrast ratio." Several DLP customers will be showing production products using BrilliantColor technology at InfoComm including BenQ, Dell, Mitsubishi, Optoma, Panasonic and Sharp. For more information on DLP technology and customer products, and to see a demonstration of DynamicBlack technology, visit the DLP Booth #3731 on the show floor at InfoComm. About Texas Instruments DLP Products DLP display technology from Texas Instruments offers clarity down to the most minute detail, delivering pictures rich with color, contrast and brightness to large-screen HDTVs and projectors for business, home, professional venue and digital cinema (DLP Cinema(R)). 75 of the world's top projection and display manufacturers design, manufacture and market products based on DLP technology. At the heart of every DLP chip is an array of up to 2.2 million microscopic mirrors which switch incredibly fast to create a high resolution, highly reliable, full color image. DLP technology's chip architecture and inherent speed advantage provides razor-sharp images and excellent reproduction of fast motion video. Since early 1996, more than 10 million DLP subsystems have been shipped. For more information, please visit http://www.dlp.com . About Texas Instruments: Texas Instruments Incorporated provides innovative DSP and analog technologies to meet our customers' real world signal processing requirements. In addition to Semiconductor, the company includes the Educational & Productivity Solutions business. TI is headquartered in Dallas, Texas, and has manufacturing, design or sales operations in more than 25 countries. Texas Instruments is traded on the New York Stock Exchange under the symbol TXN. More information is located on the World Wide Web at http://www.ti.com . DLP and DLP Cinema are registered trademarks of Texas Instruments. DynamicBlack and BrilliantColor are trademarks of Texas Instruments.RELATED LINKS
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