ORLANDO, Fla., Oct. 24 /PRNewswire/ -- Texas Instruments (TI) (NYSE: TXN) this week at ShowEast, one of the premier events for the motion picture theatre industry, will highlight the advancement of digital cinema with the screening of five soon-to-market studio movies, including a special 3D presentation of Disney's Chicken Little on a Christie CP2000 Digital DLP Cinema(R) projector. In addition, this will be the first theatrical trade show since the announcement of several plans to deploy digital cinema systems with DLP Cinema projectors to thousands of theatres throughout North America and Europe. The new 3D experience enabled by DLP Cinema projectors was first demonstrated and discussed at ShoWest earlier this year in a special presentation featuring George Lucas, James Cameron, Robert Rodriguez, and Robert Zemeckis, all pioneers in digital movie making. A Christie CP2000 projector featuring DLP Cinema technology will be utilized to screen Disney's Chicken Little, which will be the first 3D movie released digitally that will be presented with the enhanced 3D capabilities built into the DLP Cinema projectors. This new experience allows moviegoers to immerse themselves in an unparalleled viewing experience with incredible color reproduction and true 3D imaging, a major improvement over the red/blue anaglyph techniques of the past. In addition, the hot topic of the show stands to be the rollout of digital cinema. While it took years to test the technologies and set universal technical standards, Digital Cinema Initiative announced its final specification in July of this year, around the same time companies began finalizing business plans and announcing mass deployments of digital cinema systems and DLP Cinema projectors to theatres throughout North America and Europe, including: * Christie/AccessIT announced that they are financing 2500-4000 screens in the U.S. and Canada with their business plan. Recently, Disney and Fox have agreed to make their movies available to these screens and to pay digital booking fees. * Dolby and RealD recently installed more than 80 screens in the U.S. market, equipped for digital 3D presentation of the November 4 release of Disney's Chicken Little. * Avica has announced a 500 screen deployment in Ireland. * UK Film Counsel will install 250 DLP Cinema projectors over the next two years throughout the country. * XDC has announced 200-500 digital cinema systems to be installed throughout Europe in the next few years. TI plans to stay actively involved in the rollout and continued technical innovation to improve the digital cinema experience. TI first showed a prototype projector in 1997, and has remained dedicated to the advancement of the industry since that time. DLP Cinema technology continues to be the only digital cinema projection technology commercially deployed in theatres, and has had more than 6 year of successful in-field commercial testing. "This is a very important time for the theatre industry, allowing theatre owners to offer the incredible images and flexibility that a digital presentation and system offer," said Doug Darrow, Brand & Marketing Manager, TI DLP Products. "From pristine images that last throughout the run of the movie, to new possibilities in 3D movies, to live events and real-time subtitling, the advantages of digital cinema bring new possibilities to the theatrical experience." DLP Cinema(R) technology is currently deployed in more than 500 theatres worldwide through manufacturers BARCO, Christie Digital and NEC. TI DLP Cinema(R) technology will be featured prominently at the following ShowEast activities: * A Different Picture: New Dimensions in 3D Technology: Monday, Oct. 24, 3:45 p.m. -- Join DLP Cinema Products' Glenn Kennel and others to discuss the new 3D possibilities enabled by DLP Cinema projector technology * Opening Night Dinner sponsored by TI DLP Cinema and Christie Digital: Monday, Oct. 24, 5:00 p.m. * DLP Cinema double presentation of Disney's Chicken Little in 3D and Touchstone's Casanova with Christie Digital DLP Cinema projector: Monday, Oct. 24, 7:00 p.m. - 11:30 p.m. * DLP Cinema screening of Twentieth Century Fox's Walk the Line: Tuesday, Oct. 25, 10:30 a.m. * DLP Cinema screening of Universal Pictures' The Producers: Wednesday, Oct. 26, 10:00 a.m. * DLP Cinema screening of Warner Bros.' Rumor Has It: Wednesday, Oct. 26, 5:30 p.m. About Texas Instruments DLP(R) Products Texas Instruments DLP(R) display technology offers clarity down to the most minute detail, delivering pictures rich with color and brightness to large-screen HDTVs and projectors for business, home, professional venue and digital cinema (DLP Cinema(R)). 75 of the world's top projection and display manufacturers design, manufacture and market products based on DLP technology. At the heart of every DLP chip is an array of up to 2 million microscopic mirrors which switch incredibly fast to create a high resolution, highly reliable, full color image. DLP technology's chip architecture and inherent speed advantage provides razor-sharp images and excellent reproduction of fast motion video. Since early 1996, more than 7 million DLP subsystems have been shipped. For more information, please visit www.dlp.com Texas Instruments Incorporated provides innovative DSP and Analog technologies to meet our customers' real world signal processing requirements. In addition to Semiconductor, the company's businesses include Sensors & Controls and Educational & Productivity Solutions. TI is headquartered in Dallas, Texas, and has manufacturing, design or sales operations in more than 25 countries. Texas Instruments is traded on the New York Stock Exchange under the symbol TXN. More information is located on the World Wide Web at www.ti.com . DLP and DLP Cinema are registered trademarks of Texas Instruments.
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