TI DLP Cinema(R) Presence at ShowEast Highlights Advancement of Digital Cinema Industry

With Digital and 3D Screenings, and Thousands of DLP Cinema(R) Projector

Deployments Announced, Digital Cinema Heads to the Mainstream



Oct 24, 2005, 01:00 ET from Texas Instruments DLP Products

    ORLANDO, Fla., Oct. 24 /PRNewswire/ -- Texas Instruments (TI) (NYSE:   TXN)
 this week at ShowEast, one of the premier events for the motion picture
 theatre industry, will highlight the advancement of digital cinema with the
 screening of five soon-to-market studio movies, including a special 3D
 presentation of Disney's Chicken Little on a Christie CP2000 Digital DLP
 Cinema(R) projector.  In addition, this will be the first theatrical trade
 show since the announcement of several plans to deploy digital cinema systems
 with DLP Cinema projectors to thousands of theatres throughout North America
 and Europe.
     The new 3D experience enabled by DLP Cinema projectors was first
 demonstrated and discussed at ShoWest earlier this year in a special
 presentation featuring George Lucas, James Cameron, Robert Rodriguez, and
 Robert Zemeckis, all pioneers in digital movie making.  A Christie CP2000
 projector featuring DLP Cinema technology will be utilized to screen Disney's
 Chicken Little, which will be the first 3D movie released digitally that will
 be presented with the enhanced 3D capabilities built into the DLP Cinema
 projectors.  This new experience allows moviegoers to immerse themselves in an
 unparalleled viewing experience with incredible color reproduction and true 3D
 imaging, a major improvement over the red/blue anaglyph techniques of the
 past.
     In addition, the hot topic of the show stands to be the rollout of digital
 cinema.  While it took years to test the technologies and set universal
 technical standards, Digital Cinema Initiative announced its final
 specification in July of this year, around the same time companies began
 finalizing business plans and announcing mass deployments of digital cinema
 systems and DLP Cinema projectors to theatres throughout North America and
 Europe, including:
 
     * Christie/AccessIT announced that they are financing 2500-4000 screens in
       the U.S. and Canada with their business plan.  Recently, Disney and Fox
       have agreed to make their movies available to these screens and to pay
       digital booking fees.
     * Dolby and RealD recently installed more than 80 screens in the U.S.
       market, equipped for digital 3D presentation of the November 4 release
       of Disney's Chicken Little.
     * Avica has announced a 500 screen deployment in Ireland.
     * UK Film Counsel will install 250 DLP Cinema projectors over the next two
       years throughout the country.
     * XDC has announced 200-500 digital cinema systems to be installed
       throughout Europe in the next few years.
 
     TI plans to stay actively involved in the rollout and continued technical
 innovation to improve the digital cinema experience.  TI first showed a
 prototype projector in 1997, and has remained dedicated to the advancement of
 the industry since that time.  DLP Cinema technology continues to be the only
 digital cinema projection technology commercially deployed in theatres, and
 has had more than 6 year of successful in-field commercial testing.
     "This is a very important time for the theatre industry, allowing theatre
 owners to offer the incredible images and flexibility that a digital
 presentation and system offer," said Doug Darrow, Brand & Marketing Manager,
 TI DLP Products.  "From pristine images that last throughout the run of the
 movie, to new possibilities in 3D movies, to live events and real-time
 subtitling, the advantages of digital cinema bring new possibilities to the
 theatrical experience."
     DLP Cinema(R) technology is currently deployed in more than 500 theatres
 worldwide through manufacturers BARCO, Christie Digital and NEC.  TI DLP
 Cinema(R) technology will be featured prominently at the following ShowEast
 activities:
 
     * A Different Picture: New Dimensions in 3D Technology: Monday, Oct. 24,
       3:45 p.m. -- Join DLP Cinema Products' Glenn Kennel and others to
       discuss the new 3D possibilities enabled by DLP Cinema projector
       technology
     * Opening Night Dinner sponsored by TI DLP Cinema and Christie Digital:
       Monday, Oct. 24, 5:00 p.m.
     * DLP Cinema double presentation of Disney's Chicken Little in 3D and
       Touchstone's Casanova with Christie Digital DLP Cinema projector:
       Monday, Oct. 24, 7:00 p.m. - 11:30 p.m.
     * DLP Cinema screening of Twentieth Century Fox's Walk the Line: Tuesday,
       Oct. 25, 10:30 a.m.
     * DLP Cinema screening of Universal Pictures' The Producers: Wednesday,
       Oct. 26, 10:00 a.m.
     * DLP Cinema screening of Warner Bros.' Rumor Has It: Wednesday, Oct. 26,
       5:30 p.m.
 
     About Texas Instruments DLP(R) Products
     Texas Instruments DLP(R) display technology offers clarity down to the
 most minute detail, delivering pictures rich with color and brightness to
 large-screen HDTVs and projectors for business, home, professional venue and
 digital cinema (DLP Cinema(R)).  75 of the world's top projection and display
 manufacturers design, manufacture and market products based on DLP technology.
 At the heart of every DLP chip is an array of up to 2 million microscopic
 mirrors which switch incredibly fast to create a high resolution, highly
 reliable, full color image. DLP technology's chip architecture and inherent
 speed advantage provides razor-sharp images and excellent reproduction of fast
 motion video.  Since early 1996, more than 7 million DLP subsystems have been
 shipped.  For more information, please visit www.dlp.com
     Texas Instruments Incorporated provides innovative DSP and Analog
 technologies to meet our customers' real world signal processing requirements.
 In addition to Semiconductor, the company's businesses include Sensors &
 Controls and Educational & Productivity Solutions.  TI is headquartered in
 Dallas, Texas, and has manufacturing, design or sales operations in more than
 25 countries.
     Texas Instruments is traded on the New York Stock Exchange under the
 symbol TXN.  More information is located on the World Wide Web at www.ti.com .
     DLP and DLP Cinema are registered trademarks of Texas Instruments.
 
 

SOURCE Texas Instruments DLP Products

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