TI DLP(R) Technology Enables 3-D TV Viewing in the Home

DLP HDTVs from Mitsubishi and Samsung Enable Next Generation 3-D


Sep 06, 2007, 01:00 ET from Texas Instruments DLP Products

    DENVER, Sept. 6 /PRNewswire/ -- DLP(R) Products from Texas Instruments
 (TI) (NYSE:   TXN) is showcasing high definition 3-D DLP technology at CEDIA
 Expo, the high end home theatre and entertainment industry's annual
 meeting. DLP core technology is enabling stereoscopic 3-D capability for
 HDTVs that are currently on the market. CEDIA attendees will see first-hand
 how TI DLP Products, a world leader in digital imaging innovations, is
 providing consumer electronics manufacturers with a simple, yet high
 performance solution that will deliver the thrill of 3-D content in the
     (Photo: http://www.newscom.com/cgi-bin/prnh/20070906/AQTH081 )
     As the single unifying technology behind leading 3-D HDTV applications,
 the extremely fast response and refresh rate of the DLP chip allows
 consumer electronics manufacturers to innovate options for HDTVs that add
 an immersive third dimension to TV viewing. Future-proofing HDTVs with 3-D
 capabilities is especially desirable for video gaming, immersive action
 scenes, and watching fast-action sports.
     Following a similar path to DLP Product's innovation that launched DLP
 Cinema(R) and the digital cinema industry, 3-D DLP HDTV opens the doors for
 immediate adaptation of existing 3-D computer games, software and future
 3-D content creators by providing a unique display option. Over 4,500
 screens world-wide use DLP Cinema technology, with nearly 1000 of them
 enabled for 3-D movies and further growth expected as Hollywood expands the
 number of 3-D releases.
     Adam Kunzman, business manager, DLP HDTV Products commented, "DLP
 Products has a strong history of first innovations. We were one of the
 first out with full high-definition 1080p, the first with high color LED
 and we are proud of our first with a true no-compromise 3-D HDTV experience
 for the home. 3-D HDTV viewing is going to further drive interest in
 big-screen home entertainment."
     Newly developed 3-D-Ready HDTV models from Mitsubishi and Samsung
 create a high-definition stereo 3-D picture when connected to a compatible
 HDMI/DVI source. Active glasses synchronize to the display then separate
 the stereo images to each eye thus providing the enriching flicker-free
 immersive 3-D viewing experience.
     Kunzman further adds, "Viewers don't have to be limited in their
 movement nor settle for small screen size due to cost. The fast switching
 speed and high contrast of DLP technology enables a high-quality, immersive
 experience at price points that never existed before. "
     TI DLP Products has ushered in rapid growth of 3-D movies and content
 by working closely with major movie studios, OEMs and partner companies.
 Consumer interest in 3-D entertainment content continues to steadily
 increase as a result of theatrical 3-D releases such as Meet the Robinsons,
 Harry Potter and the Order of the Phoenix and other studio projects in
 development including Beowulf and Avatar.
     "The next evolution of film making and production will center around
 creating an immersive experience for viewers," said Steve Schklair, founder
 and CEO of 3ality. "3-D advances are the corner stone to producing the
 ultimate experience for watching movie footage or live events. DLP Products
 has been a strong contributor to the future of 3-D."
     For more information about DLP technology and manufacturing customer
 products visit the DLP Products booth #620. For more information on DLP 3-D
 HDTV visit http://www.dlp.com/hdtv/3-d_dlp_hdtv.aspx.
     About Texas Instruments DLP Products
     DLP display technology from Texas Instruments offers clarity down to
 the most minute detail, delivering pictures rich with color, contrast and
 brightness to large-screen HDTVs and projectors for business, home,
 professional venue and digital cinema (DLP Cinema(R)). 50 of the world's
 top projection and display manufacturers design, manufacture and market
 products based on DLP technology. DLP is the only HDTV technology built
 from a foundation in the digital cinema where it set the industry standard
 demonstrated by the deployment of DLP Cinema technology in 4,500 theaters
 worldwide. At the heart of every DLP chip is an array of up to 2.2 million
 microscopic mirrors which switch incredibly fast to create a high
 resolution, highly reliable, full color image. DLP technology's chip
 architecture and inherent speed advantage provides razor-sharp images and
 excellent reproduction of fast motion video. Since early 1996, more than 13
 million DLP subsystems have been shipped. For more information, please
 visit http://www.dlp.com.
     About Texas Instruments:
     Texas Instruments Incorporated provides innovative DSP and analog
 technologies to meet our customers' real world signal processing
 requirements. In addition to Semiconductor, the company includes the
 Educational Technology business. TI is headquartered in Dallas, Texas, and
 has manufacturing, design or sales operations in more than 25 countries.
     Texas Instruments is traded on the New York Stock Exchange under the
 symbol TXN. More information is located on the World Wide Web at
     DLP and DLP Cinema are registered trademarks of Texas Instruments.

SOURCE Texas Instruments DLP Products