TI Unveils Breakthrough DLP(R) HDTV Innovations With LED Technology and New Chipsets at 2006 International CES

DLP(R) HDTVs Lead Microdisplay Category, Dominate 1080p Sales



05 Jan, 2006, 00:00 ET from Texas Instruments DLP Products

    LAS VEGAS, Jan. 5 /PRNewswire-FirstCall/ -- Texas Instruments (NYSE:   TXN)
 (TI) at 2006 International CES today announced technology innovations that
 will drive industry-leading DLP(R) HDTV technology to new, ground-breaking
 levels of picture quality, and more affordable solutions for manufacturers and
 ultimately consumers.  With the introduction of a new DLP HDTV solution that
 supports LED light sources, and new HDTV chipsets with BrilliantColor(TM)
 color processing technology, consumers will benefit from even more high-
 quality viewing choices from DLP HDTV manufacturers.
     Samsung will ship the first commercially available DLP HDTV with an LED
 light engine in 2006.  The integration of highly-efficient LED technology for
 DLP HDTVs offers the ability to display a wider NTSC color gamut at
 approximately 130%.  The unit also provides Instant On/Off functionality, and
 expands DLP technology's leadership in Samsung's high performance HDTV
 solutions.  LED light sources unshackle the inherent speed advantage of DLP
 technology and increase the color refresh rate to 48x the standard TV frame
 rate, further accelerating DLP technology's speed leadership position and
 providing the best TV technology solution for watching fast motion sports and
 video games.  Samsung expects to begin shipping these sets by mid-2006.
     To continue offering consumers the best visual experience at an affordable
 price, TI is introducing two new chipsets: the .45" 720p DLP chip and the .65"
 1080p DLP chip.  Both chipsets feature BrilliantColor(TM) technology optimized
 for DLP HDTV applications to extend DLP color processing from 3 colors up to 6
 colors, increasing the number of producible color shades to an astonishing 200
 trillion, and providing an up to 50% total screen brightness increase.  This
 translates to incredible new levels of color saturation and overall image
 enhancement from very affordable chipsets, allowing manufacturers to maintain
 the DLP HDTV price advantage on large screen TVs for years to come.
     DLP HDTV technology is leading the industry in maximum-HD 1080p resolution
 as the number one selling 1080p TV technology in 2005, according to The NPD
 Group.  1080 resolution is the high-definition standard which content is
 moving towards, from broadcast standards to gaming devices such as Xbox 360,
 to the HD-DVD standard supported by TI.  DLP was also the number one
 microdisplay technology used by TV manufacturers in 4Q05 through November
 (Source: The NPD Group).
     "We strive to provide our customers with performance innovations, while
 also continuing to ensure a price competitive solution for the market," said
 Adam Kunzman, Business Manager, DLP HDTV Products, Texas Instruments.
 "Ultimately, it is about delivering the best HDTV at an unmatched value for
 the consumer, and DLP is determined to win against plasma."
     CES attendees can experience DLP 1080p technology for both TV and front
 projection applications at TI DLP Products booth #8602 in the Central Hall.
 
     About Texas Instruments DLP Products
     DLP display technology from Texas Instruments offers clarity down to the
 most minute detail, delivering pictures rich with color, contrast and
 brightness to large-screen HDTVs and projectors for business, home,
 professional venue and digital cinema (DLP Cinema(R)).  75 of the world's top
 projection and display manufacturers design, manufacture and market products
 based on DLP technology.  At the heart of every DLP chip is an array of up to
 2.2 million microscopic mirrors which switch incredibly fast to create a high
 resolution, highly reliable, full color image.  DLP technology's chip
 architecture and inherent speed advantage provides razor-sharp images and the
 best reproduction of fast motion video.  Since early 1996, more than
 8.5 million DLP subsystems have been shipped.  For more information, please
 visit http://www.dlp.com
     Texas Instruments Incorporated provides innovative DSP and Analog
 technologies to meet our customers' real world signal processing requirements.
 In addition to Semiconductor, the company's businesses include Sensors &
 Controls and Educational & Productivity Solutions.  TI is headquartered in
 Dallas, Texas, and has manufacturing, design or sales operations in more than
 25 countries.
     Texas Instruments is traded on the New York Stock Exchange under the
 symbol TXN.  More information is located on the World Wide Web at
 http://www.ti.com .
     DLP and DLP Cinema are registered trademarks and BrilliantColor is a
 trademark of Texas Instruments.
 
 

SOURCE Texas Instruments DLP Products
    LAS VEGAS, Jan. 5 /PRNewswire-FirstCall/ -- Texas Instruments (NYSE:   TXN)
 (TI) at 2006 International CES today announced technology innovations that
 will drive industry-leading DLP(R) HDTV technology to new, ground-breaking
 levels of picture quality, and more affordable solutions for manufacturers and
 ultimately consumers.  With the introduction of a new DLP HDTV solution that
 supports LED light sources, and new HDTV chipsets with BrilliantColor(TM)
 color processing technology, consumers will benefit from even more high-
 quality viewing choices from DLP HDTV manufacturers.
     Samsung will ship the first commercially available DLP HDTV with an LED
 light engine in 2006.  The integration of highly-efficient LED technology for
 DLP HDTVs offers the ability to display a wider NTSC color gamut at
 approximately 130%.  The unit also provides Instant On/Off functionality, and
 expands DLP technology's leadership in Samsung's high performance HDTV
 solutions.  LED light sources unshackle the inherent speed advantage of DLP
 technology and increase the color refresh rate to 48x the standard TV frame
 rate, further accelerating DLP technology's speed leadership position and
 providing the best TV technology solution for watching fast motion sports and
 video games.  Samsung expects to begin shipping these sets by mid-2006.
     To continue offering consumers the best visual experience at an affordable
 price, TI is introducing two new chipsets: the .45" 720p DLP chip and the .65"
 1080p DLP chip.  Both chipsets feature BrilliantColor(TM) technology optimized
 for DLP HDTV applications to extend DLP color processing from 3 colors up to 6
 colors, increasing the number of producible color shades to an astonishing 200
 trillion, and providing an up to 50% total screen brightness increase.  This
 translates to incredible new levels of color saturation and overall image
 enhancement from very affordable chipsets, allowing manufacturers to maintain
 the DLP HDTV price advantage on large screen TVs for years to come.
     DLP HDTV technology is leading the industry in maximum-HD 1080p resolution
 as the number one selling 1080p TV technology in 2005, according to The NPD
 Group.  1080 resolution is the high-definition standard which content is
 moving towards, from broadcast standards to gaming devices such as Xbox 360,
 to the HD-DVD standard supported by TI.  DLP was also the number one
 microdisplay technology used by TV manufacturers in 4Q05 through November
 (Source: The NPD Group).
     "We strive to provide our customers with performance innovations, while
 also continuing to ensure a price competitive solution for the market," said
 Adam Kunzman, Business Manager, DLP HDTV Products, Texas Instruments.
 "Ultimately, it is about delivering the best HDTV at an unmatched value for
 the consumer, and DLP is determined to win against plasma."
     CES attendees can experience DLP 1080p technology for both TV and front
 projection applications at TI DLP Products booth #8602 in the Central Hall.
 
     About Texas Instruments DLP Products
     DLP display technology from Texas Instruments offers clarity down to the
 most minute detail, delivering pictures rich with color, contrast and
 brightness to large-screen HDTVs and projectors for business, home,
 professional venue and digital cinema (DLP Cinema(R)).  75 of the world's top
 projection and display manufacturers design, manufacture and market products
 based on DLP technology.  At the heart of every DLP chip is an array of up to
 2.2 million microscopic mirrors which switch incredibly fast to create a high
 resolution, highly reliable, full color image.  DLP technology's chip
 architecture and inherent speed advantage provides razor-sharp images and the
 best reproduction of fast motion video.  Since early 1996, more than
 8.5 million DLP subsystems have been shipped.  For more information, please
 visit http://www.dlp.com
     Texas Instruments Incorporated provides innovative DSP and Analog
 technologies to meet our customers' real world signal processing requirements.
 In addition to Semiconductor, the company's businesses include Sensors &
 Controls and Educational & Productivity Solutions.  TI is headquartered in
 Dallas, Texas, and has manufacturing, design or sales operations in more than
 25 countries.
     Texas Instruments is traded on the New York Stock Exchange under the
 symbol TXN.  More information is located on the World Wide Web at
 http://www.ti.com .
     DLP and DLP Cinema are registered trademarks and BrilliantColor is a
 trademark of Texas Instruments.
 
 SOURCE  Texas Instruments DLP Products

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