Tiger-Cats, Tim Hortons enter landmark presenting partnership
Hamilton's new stadium to be called Tim Hortons Field
HAMILTON, ON, July 12, 2013 /CNW/ - Two of Hamilton's most celebrated brands, the Hamilton Tiger-Cats and Tim Hortons, today unveiled a landmark ten-year presenting partnership agreement that includes naming rights to Hamilton's brand-new, world-class stadium set to open in 2014 as Tim Hortons Field.
The Tiger-Cats and Tim Hortons have been proud partners for over 30 years and share deep Hamilton roots. In 1964, the first Tim Hortons was founded in Hamilton just blocks from the Tim Hortons Field site. 2014 will mark Tim Hortons' 50th anniversary in Canada.
This fully integrated, landmark presenting partnership provides Tim Hortons with unprecedented branding, activation and in-stadium product integration opportunities while working together with the Tiger-Cats to continue their philanthropic efforts in Hamilton and other surrounding communities.
Together, Tim Hortons and the Tiger-Cats will deliver $1 million to the charitable efforts of the Tim Horton Children's Foundation and the Tiger-Cats' Play Action minor football development program over the term of this partnership.
SIGNIFICANT PRESENTING PARTNERSHIP COMPONENTS:
- Naming rights to Hamilton's brand new, world-class stadium - Tim Hortons Field - and premium branding opportunities throughout the stadium.
- Tim Hortons becomes the presenting sponsor of Tiger-Cats football, a distinction that includes prominent visibility on player jerseys and other premium partnership assets
- A wide variety of Tim Hortons and Cold Stone Creamery products will be available throughout the Tim Hortons Field concession stands.
- The development of an in-stadium museum celebrating the longstanding history of Tim Hortons, the Tiger-Cats and the City of Hamilton.
- Tim Hortons will become the Presenting Partner of the Tiger-Cats Play Action minor football development program, the team's comprehensive initiative to lead the development of minor football throughout the TigerTown region.
In addition, the Tiger-Cats unveiled a comprehensive set of new renderings of Tim Hortons Field. The renderings showcase the unique design features of Tim Hortons Field that will deliver the premier live viewing fan experience in Canada. These include enhanced comfort through wider seats and aisles, extensive washroom and food and beverage access, unparalleled sightlines, state-of-the-art technology integration, premium amenities and superior entertaining options. The renderings can be viewed at the stadium's newly launched website - www.timhortonsfield.ca
In addition to Tiger-Cats football, Tim Hortons Field will host international soccer events, major outdoor concerts, and future Grey Cups.
Tim Hortons Field will also see dozens of community groups make use of the stadium, with a significant amount of hours per year allotted for amateur football, amateur soccer, and other local groups.
"Since Tim Hortons first opened our doors almost 50 years ago right here in this great city, Hamilton and the Tiger-Cats have held a special place in our history and in our hearts," said David Clanachan, Chief Operating Officer, Tim Hortons. "Hamilton is where we began and now, with this milestone partnership, it is where we will celebrate our future. This is about so much more than just a football stadium. It is about opening the doors of Tim Hortons Field and really welcoming this community home."
"The Tiger-Cats are honoured to continue and expand our storied partnership with one of Canada's most respected brands. This partnership presents a tremendously positive opportunity for our team, our fans, and the entire community. Tim Hortons Field will deliver an unrivaled gameday experience and create an incredible legacy for the Hamilton community. We could not be more excited to work alongside Tim Hortons as we usher in the next era of Tiger-Cats football," remarked Bob Young, owner of the Ticats.
The Tim Hortons Field logo and several renderings can be accessed via Ticats.ca/TimHortonsFieldMedia.
About the Hamilton Tiger-Cats
The Hamilton Tiger-Cats are a member of the Canadian Football League (CFL) with a rich 144-year history, which includes 15 Grey Cup Championships. For more information log onto www.ticats.ca.
About Tim Hortons Inc.
Tim Hortons is one of the largest publicly-traded restaurant chains in North America based on market capitalization, and the largest in Canada. Operating in the quick service segment of the restaurant industry, Tim Hortons appeals to a broad range of consumer tastes, with a menu that includes premium coffee, espresso-based hot and cold specialty drinks including lattes, cappuccinos and espresso shots, specialty teas, fruit smoothies, home-style soups, fresh Panini and classic sandwiches, wraps, hot breakfast sandwiches and fresh baked goods, including our trademark donuts. As of March 31st, 2013, Tim Hortons had 4,288 systemwide restaurants, including 3,453 in Canada, 808 in the United States and 27 in the Gulf Cooperation Council. More information about the Company is available at www.timhortons.com. Follow Tim Hortons on Twitter: www.twitter.com/timhortons.
SOURCE Tim Hortons
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