Company taps into largest Canadian fan base of any brand page on social network
OAKVILLE, ON, Nov. 15, 2012 /CNW/ - Tim Hortons announced it has reached two million fans on its Facebook page (www.facebook.com/timhortons) this week. The company has the largest Canadian fan base of any brand page on Facebook. The page features active engagement with fans, the latest news about the company's products and promotions, as well as photos submitted by fans that show their experiences with the brand. To celebrate, the company filmed a video thanking fans and employees (http://www.youtube.com/watch?v=h4Ag_VTqDQM).
"This is a milestone for Tim Hortons, and we are very thankful to our Facebook fans for their ongoing support," said Bill Moir, Chief Brand and Marketing Officer, Tim Hortons. "The page is an invaluable resource for us to be able to listen to and engage directly with our guests and learn about what's important to them. Our fans are very engaged, sharing their experiences with Tim Hortons on a daily basis, no matter where they are in Canada and around the world."
Tim Hortons also runs Facebook pages for French-language fans (www.Facebook.com/timhortonsenfrancais), and for its businesses in the United States (www.facebook.com/timhortonsUS and United Arab Emirates www.facebook.com/TimHortonsUAE).
ABOUT TIM HORTONS INC.
Tim Hortons is one of the largest publicly-traded restaurant chains in North America based on market capitalization, and the largest in Canada. Operating in the quick service segment of the restaurant industry, Tim Hortons appeals to a broad range of consumer tastes, with a menu that includes premium coffee, espresso-based hot and cold specialty drinks including lattes, cappuccinos and espresso shots, specialty teas, fruit smoothies, home-style soups, fresh Panini and classic sandwiches, wraps, hot breakfast sandwiches and fresh baked goods, including our trademark donuts. As of September 30th , 2012, Tim Hortons had 4,138 system wide restaurants, including 3,365 in Canada, 755 in the United States and 18 in the Gulf Cooperation Council. More information about the Company is available at www.timhortons.com.
SOURCE Tim Hortons Inc.