Time Warner Cable Selects Jennings & Company as Agency of Record

Jan 07, 2002, 00:00 ET from Jennings & Company

    CHAPEL HILL, N.C., Jan. 7 /PRNewswire/ -- Time Warner Cable's Raleigh
 Division, serving eastern North Carolina, has selected Jennings & Company as
 agency of record.  Jennings/ The Agency will produce print, broadcast and
 direct marketing campaigns to promote Time Warner Cable's Road Runner high
 speed online internet and digital cable services as well as the launch of News
 14 Carolina, the 24 hour news channel service.
     "We want to develop an overall, consistent marketing strategy to help us
 better communicate with our existing and potential customers and educate them
 about the exciting new services we have to offer," said George Douglas, vice
 president of marketing and sales for Time Warner Cable's Raleigh Division.
 "We are excited about working with an agency like Jennings, who understands
 what it takes to achieve this goal.  We look for them to be a significant
 strategic and creative resource for Time Warner Cable."
     Time Warner Cable's Raleigh Division provides service to approximately
 448,000 customers throughout central and southeastern North Carolina including
 Raleigh, Durham, Chapel Hill, Fayetteville, Southern Pines, Lumberton,
 Goldsboro and Wilson.  The Raleigh Division recently upgraded its cable system
 with fiber-optic technology providing the foundation for Digital Cable, High
 Definition Television (HDTV) and high-speed online services.  Time Warner
 Cable owns and manages the world's most advanced, best-clustered cable
 television operations, with 90 percent of its 12.6 million customers in
 systems of 100,000 subscribers or more.  It is a division of AOL Time Warner
 Inc.  AOL Time Warner (NYSE:   AOL) is the world's first Internet-powered media
 and communications company, whose industry-leading businesses include
 interactive services, cable systems, publishing, music, networks and filmed
     Jennings/The Agency blends strategic advertising with creative design to
 solve communications needs for clients in a variety of industries including
 health care, telecommunications, real estate and manufacturing.  The agency
 specializes in print, radio, television, new media, outdoor advertising,
 direct mail, and media planning and placement.
     Jennings PR provides strategic public and media relations services to
 clients in a variety of industries including technology, telecommunications,
 biotechnology, financial services, higher education, health care and Internet
 based technology firms.  Jennings PR and Jennings/The Agency are divisions of
 Jennings & Company, a marketing communications firm based in Chapel Hill,
 North Carolina, that offers comprehensive advertising, public relations,
 market research and brand consulting services.

SOURCE Jennings & Company