Time Warner Cable Selects Jennings & Company as Agency of Record
CHAPEL HILL, N.C., Jan. 7 /PRNewswire/ -- Time Warner Cable's Raleigh Division, serving eastern North Carolina, has selected Jennings & Company as agency of record. Jennings/ The Agency will produce print, broadcast and direct marketing campaigns to promote Time Warner Cable's Road Runner high speed online internet and digital cable services as well as the launch of News 14 Carolina, the 24 hour news channel service. "We want to develop an overall, consistent marketing strategy to help us better communicate with our existing and potential customers and educate them about the exciting new services we have to offer," said George Douglas, vice president of marketing and sales for Time Warner Cable's Raleigh Division. "We are excited about working with an agency like Jennings, who understands what it takes to achieve this goal. We look for them to be a significant strategic and creative resource for Time Warner Cable." Time Warner Cable's Raleigh Division provides service to approximately 448,000 customers throughout central and southeastern North Carolina including Raleigh, Durham, Chapel Hill, Fayetteville, Southern Pines, Lumberton, Goldsboro and Wilson. The Raleigh Division recently upgraded its cable system with fiber-optic technology providing the foundation for Digital Cable, High Definition Television (HDTV) and high-speed online services. Time Warner Cable owns and manages the world's most advanced, best-clustered cable television operations, with 90 percent of its 12.6 million customers in systems of 100,000 subscribers or more. It is a division of AOL Time Warner Inc. AOL Time Warner (NYSE: AOL) is the world's first Internet-powered media and communications company, whose industry-leading businesses include interactive services, cable systems, publishing, music, networks and filmed entertainment. Jennings/The Agency blends strategic advertising with creative design to solve communications needs for clients in a variety of industries including health care, telecommunications, real estate and manufacturing. The agency specializes in print, radio, television, new media, outdoor advertising, direct mail, and media planning and placement. Jennings PR provides strategic public and media relations services to clients in a variety of industries including technology, telecommunications, biotechnology, financial services, higher education, health care and Internet based technology firms. Jennings PR and Jennings/The Agency are divisions of Jennings & Company, a marketing communications firm based in Chapel Hill, North Carolina, that offers comprehensive advertising, public relations, market research and brand consulting services.
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