CHAPEL HILL, N.C., Jan. 7 /PRNewswire/ -- Time Warner Cable's Raleigh
Division, serving eastern North Carolina, has selected Jennings & Company as
agency of record. Jennings/ The Agency will produce print, broadcast and
direct marketing campaigns to promote Time Warner Cable's Road Runner high
speed online internet and digital cable services as well as the launch of News
14 Carolina, the 24 hour news channel service.
"We want to develop an overall, consistent marketing strategy to help us
better communicate with our existing and potential customers and educate them
about the exciting new services we have to offer," said George Douglas, vice
president of marketing and sales for Time Warner Cable's Raleigh Division.
"We are excited about working with an agency like Jennings, who understands
what it takes to achieve this goal. We look for them to be a significant
strategic and creative resource for Time Warner Cable."
Time Warner Cable's Raleigh Division provides service to approximately
448,000 customers throughout central and southeastern North Carolina including
Raleigh, Durham, Chapel Hill, Fayetteville, Southern Pines, Lumberton,
Goldsboro and Wilson. The Raleigh Division recently upgraded its cable system
with fiber-optic technology providing the foundation for Digital Cable, High
Definition Television (HDTV) and high-speed online services. Time Warner
Cable owns and manages the world's most advanced, best-clustered cable
television operations, with 90 percent of its 12.6 million customers in
systems of 100,000 subscribers or more. It is a division of AOL Time Warner
Inc. AOL Time Warner (NYSE: AOL) is the world's first Internet-powered media
and communications company, whose industry-leading businesses include
interactive services, cable systems, publishing, music, networks and filmed
Jennings/The Agency blends strategic advertising with creative design to
solve communications needs for clients in a variety of industries including
health care, telecommunications, real estate and manufacturing. The agency
specializes in print, radio, television, new media, outdoor advertising,
direct mail, and media planning and placement.
Jennings PR provides strategic public and media relations services to
clients in a variety of industries including technology, telecommunications,
biotechnology, financial services, higher education, health care and Internet
based technology firms. Jennings PR and Jennings/The Agency are divisions of
Jennings & Company, a marketing communications firm based in Chapel Hill,
North Carolina, that offers comprehensive advertising, public relations,
market research and brand consulting services.
SOURCE Jennings & Company