'Tis the Season at Baldwin Hills Crenshaw Plaza; Mall Ushers in the Holidays with Willow Smith "Fireball" Skate Party, New Services and Decor

LOS ANGELES, Dec. 9, 2011 /PRNewswire/ -- The holiday season is in full swing at Baldwin Hills Crenshaw Plaza. From brand new festive decorations and holiday displays to exciting new events and services for shoppers, the recently renovated mall is prepared for the thousands of shoppers anticipated to come through the front doors in the weeks leading up to the New Year.

At the heart of the mall's new holiday programming is the debut of a hybrid ice skating rink immediately adjacent to the enhanced dining court. For the first time ever, Baldwin Hills Crenshaw Plaza is bringing 1000 square feet of synthetic ice to Center Court. To help celebrate the new holiday addition to the mall, recording artist Willow Smith will host a "Fireball" skating party on the evening of Monday, December 12th, from 5pm to 8pm. In anticipation of the event, local radio station KJLH will give away 100 event tickets on air with 20 grand prize tickets for a chance to meet with Willow.

The rink will be open to the public from December 12 through the end of the year from 12pm to 8pm daily, except for Christmas Day. Skaters can purchase 30 minutes of time on the ice and skate rentals for $5.00.

The Primestor Development team, which manages the Baldwin Hills Crenshaw Plaza, has also rolled out never-seen-before holiday decor throughout the mall, including a massive Christmas tree on the recently opened second floor bridge to Macy's, evergreen garlands, new lighting displays and a Winter Wonderland in Sears Court, where Santa is available for photos and gift requests until Christmas Eve.

Baldwin Hills Crenshaw Plaza has partnered with the Aids Health Foundation this year on a new pop-up store for the holiday season. Called Wrap it Up, the new store will offer free gift wrapping for all mall customers until Christmas. The Foundation hired ten local teens to wrap presents in the store adjacent to Center Court from 12pm to closing each day.

"This is an exciting time of year for us, and we are thrilled to introduce an all new holiday program that complements the massive upgrades that are almost finished here at Baldwin Hills Crenshaw Plaza," said BCHP General Manager Sharron King. "We hope that the new skating rink, free gift wrapping and festive decorations will help make the shopping experience that much more enjoyable throughout the holiday season."

In addition to a variety of special holiday displays and events, the mall is nearing completion on an extensive $30 million renovation plan that includes a vibrant, brand-new interior design featuring a dining court and live entertainment performance area, new flooring, lighting and other amenities, as well as extensive exterior building, site and landscape improvements.  The mall renovation is on track to be completed by January 2012.  

About Primestor Development

Primestor is a full service commercial real estate firm specializing in the management and development of shopping centers in urban locations. Primestor is a national leader in reaching the urban consumer through catalytic economic development partnerships. Primestor's accolades include the Latino Business Association's 2002 Business of the Year Award, the City of Los Angeles' Minority Construction Firm of the Year Award for 2005, the Business Leadership Award by HUB Cities Consortium in 2008, and most recently the Small Latino Business of the Year Award 2010 by the Los Angeles Business Journal.  

About Capri Urban Investors, LLC and Capri Capital Partners, LLC

Capri Capital Partners, LLC is the investment manager of Capri Urban Investors, LLC, a real estate private equity fund, which is the owner of Baldwin Hills Crenshaw Plaza on behalf of institutional investors.  Capri Capital Partners, LLC is an institutional real estate investment advisory firm, investing and managing commercial real estate properties and portfolios since 1992. Capri offers a broad spectrum of equity and debt products to its customers through separate account and commingled fund vehicles. Diversified assets managed on behalf of its pension fund and other institutional clients totaled $3.335 billion in fair market value as of December 31, 2010. For more information, please call 312-573-5275 or visit the company's website www.capricapital.com.

Capri Capital Partners, LLC expressly disclaims any obligation or undertaking to release publicly any updates or revisions to any statements contained herein to reflect any change in events, conditions, or circumstances on which any such statement is based.

This announcement does not constitute an offer to sell, or a solicitation of an offer to buy any security relating to Capri Capital Partners, LLC or any of its funds. Any offer or solicitation may be made only through the delivery of a definitive Private Offering Memorandum and all information contained herein is qualified in its entirety by such Memorandum.

 

 

SOURCE Baldwin Hills Crenshaw Plaza



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