CARLSBAD, Calif., Nov. 10 /PRNewswire/ -- Everyone can relate to the
exhilaration of receiving a sparkling new ring or shiny gold watch from a
loved one for the holidays.
Jewelry is one of the most popular gifts during this time, according to
the independent, nonprofit Gemological Institute of America (GIA).
With a few simple pointers, the millions who will be shopping for jewelry
this year can turn what could be an intimidating holiday shopping experience
into a breeze.
Choose a Jeweler Carefully
Dealing with a reputable, qualified jeweler can make all the difference.
GIA recommends buying from someone with recognized industry credentials, such
as a Graduate Gemologist or Accredited Jewelry Professional.
"Brooch" the Sales Counter Suavely
Know the styles and what type of jewelry he or she likes.
For women, the "more is more" mantra speaks louder than ever before, and
layering has spilled into accessories. Stackable rings -- from basic bands to
gemstones -- are back. And chandelier earrings have made way for bangle and
cuff bracelets -- some with dangling charms, others in multiples. A faceted,
multi-colored gemstone brooch is another great gift because of its
For men -- think both traditional and funky. Cufflinks have always been a
classic, but this year go for a pair with gemstones, like onyx or sapphire, or
try a fitted chain necklace.
Deliver Glitter with Diamonds
Diamonds are dazzling, with all kinds of mystique and flash. Giving a
diamond pendant or studded cufflinks speaks the language of forever. But
knowledge is power, and knowing the Four Cs is critical.
Color. Cut. Clarity. Carat weight. Diamond professionals worldwide use
these four factors to grade a diamond's value, and every diamond should come
with an independent evaluation from an accredited gemological laboratory. The
most respected report is from the GIA Laboratory, which issues Diamond Grading
Reports for many of the world's diamonds.
Any jewelry shopper can quickly gain insights for making a smart diamond
purchase by taking GIA's interactive tutorial on diamonds at www.gia.edu.
Give a Gem of a Gift: Gemstones and Pearls
Chocolate browns and earth hues are setting the tone through winter. Warm
colored gemstones like topaz, amber, citrine, and even golden pearls paired
with layered attire can transform a simple look into a sizzling fashion
Long, beaded gemstone and pearl necklaces wrapped several times and
ribboned across the neckline are also in.
For consumers who are new to gemstones, GIA's Web site also has an
informative online guide to the gemstone world.
Go for the Gold
Silver always makes a sterling holiday gift, but yellow gold is back in a
big way. Designers are pairing warm gemstones and brown diamonds with the
malleable metal for a fresh antique duo.
Think titanium for him. It's a lightweight metal used to make airplanes
and can endure extreme temperatures.
And platinum is the perfect metal for his and her everyday jewelry. It
never fades or tarnishes, and platinum's purity makes it hypoallergenic and
ideal for sensitive skin.
Please with Presentation
The holidays are about giving, and jewelry lasts a lifetime. Visit
www.gia.edu for a complete guide to holiday jewelry shopping.
About GIA: An independent nonprofit organization, the Gemological
Institute of America (GIA) is recognized as the world's foremost authority in
gemology. Established in 1931, GIA has translated its expert knowledge into
the most respected gemological education available. In 1953, the Institute
created the International Diamond Grading System(TM) which, today, is
recognized by virtually every professional jeweler in the world. Through
research, education, gemological laboratory services, and instrument
development, the Institute is dedicated to ensuring the public trust in gems
and jewelry by upholding the highest standards of integrity, academics,
science, and professionalism.
SOURCE Gemological Institute of America