'Tis the Season for Jewelry - Know How to Purchase With Confidence

    CARLSBAD, Calif., Nov. 10 /PRNewswire/ -- Everyone can relate to the
 exhilaration of receiving a sparkling new ring or shiny gold watch from a
 loved one for the holidays.
     Jewelry is one of the most popular gifts during this time, according to
 the independent, nonprofit Gemological Institute of America (GIA).
     With a few simple pointers, the millions who will be shopping for jewelry
 this year can turn what could be an intimidating holiday shopping experience
 into a breeze.
 
     Choose a Jeweler Carefully
     Dealing with a reputable, qualified jeweler can make all the difference.
 GIA recommends buying from someone with recognized industry credentials, such
 as a Graduate Gemologist or Accredited Jewelry Professional.
 
     "Brooch" the Sales Counter Suavely
     Know the styles and what type of jewelry he or she likes.
     For women, the "more is more" mantra speaks louder than ever before, and
 layering has spilled into accessories.  Stackable rings -- from basic bands to
 gemstones -- are back.  And chandelier earrings have made way for bangle and
 cuff bracelets -- some with dangling charms, others in multiples.  A faceted,
 multi-colored gemstone brooch is another great gift because of its
 versatility.
     For men -- think both traditional and funky.  Cufflinks have always been a
 classic, but this year go for a pair with gemstones, like onyx or sapphire, or
 try a fitted chain necklace.
 
     Deliver Glitter with Diamonds
     Diamonds are dazzling, with all kinds of mystique and flash.  Giving a
 diamond pendant or studded cufflinks speaks the language of forever.  But
 knowledge is power, and knowing the Four Cs is critical.
     Color.  Cut.  Clarity.  Carat weight.  Diamond professionals worldwide use
 these four factors to grade a diamond's value, and every diamond should come
 with an independent evaluation from an accredited gemological laboratory.  The
 most respected report is from the GIA Laboratory, which issues Diamond Grading
 Reports for many of the world's diamonds.
     Any jewelry shopper can quickly gain insights for making a smart diamond
 purchase by taking GIA's interactive tutorial on diamonds at www.gia.edu.
 
     Give a Gem of a Gift: Gemstones and Pearls
     Chocolate browns and earth hues are setting the tone through winter.  Warm
 colored gemstones like topaz, amber, citrine, and even golden pearls paired
 with layered attire can transform a simple look into a sizzling fashion
 statement.
     Long, beaded gemstone and pearl necklaces wrapped several times and
 ribboned across the neckline are also in.
     For consumers who are new to gemstones, GIA's Web site also has an
 informative online guide to the gemstone world.
 
     Go for the Gold
     Silver always makes a sterling holiday gift, but yellow gold is back in a
 big way.  Designers are pairing warm gemstones and brown diamonds with the
 malleable metal for a fresh antique duo.
     Think titanium for him.  It's a lightweight metal used to make airplanes
 and can endure extreme temperatures.
     And platinum is the perfect metal for his and her everyday jewelry.  It
 never fades or tarnishes, and platinum's purity makes it hypoallergenic and
 ideal for sensitive skin.
 
     Please with Presentation
     The holidays are about giving, and jewelry lasts a lifetime.  Visit
 www.gia.edu for a complete guide to holiday jewelry shopping.
 
     About GIA:  An independent nonprofit organization, the Gemological
 Institute of America (GIA) is recognized as the world's foremost authority in
 gemology.  Established in 1931, GIA has translated its expert knowledge into
 the most respected gemological education available.  In 1953, the Institute
 created the International Diamond Grading System(TM) which, today, is
 recognized by virtually every professional jeweler in the world.  Through
 research, education, gemological laboratory services, and instrument
 development, the Institute is dedicated to ensuring the public trust in gems
 and jewelry by upholding the highest standards of integrity, academics,
 science, and professionalism.
 
 

SOURCE  Gemological Institute of America