Tis' the Season to be Dazzling

Dec 05, 2000, 00:00 ET from Platinum Guild International USA

    NEWPORT BEACH, Calif., Dec. 5 /PRNewswire/ -- Less than 30 days stand
 between you and the most stressful time of the year -- the holiday season!
 Think of countless days spent frantically darting in and out of stores you've
 visited a thousand times before looking for the ideal gift for your father,
 that enduring token of affection for your mother-in-law or the one perfect
 ring that will forever pledge your love to her.
     (Photo:  http://www.newscom.com/cgi-bin/prnh/20001205/NYTU112 )
     Fragrance, clothing, even tickets to a Broadway show make nice gifts but
 they'll soon be forgotten. This season, ring in the holidays with style and
 give those on your gift list the most enduring, precious gift of all --
 Platinum. From funky toe rings to dazzling hoop earrings, stunning engagement
 rings to classic watches, a gift in platinum is a legacy that will last and be
 cherished from this generation to the next.
     Platinum + Diamond = Perfection!
     The holidays are a perennial favorite for engagements -- make hers a
 moment she'll never forget with a beautiful platinum engagement ring. No other
 metal in the world complements a diamond like platinum. A two-carat diamond
 set in pure platinum will look dazzling on her finger (and impress all of her
 friends -- as well as prospective in-laws!!)
     The Men in Your Life
     Why get him a tie or sweater when you can get him a gift he'll treasure
 forever? Consider a lasting heirloom like a leather watch with a platinum
 face, platinum cuff links to truly complement his best dress shirts or a
 platinum money clip that will elegantly and securely safeguard his Benjamins,
 Lincolns and Jeffersons.
     Dress Up with Winter Whites
     Whether it's the annual office holiday party or a New Year's Eve bash, the
 holiday season is notorious for its endless round of parties and other
 festivities. And nothing dresses up an outfit like the white hot
 "metal-of-the-moment"  -- platinum -- it's the finishing touch to your holiday
 finery when only the best will do. Platinum bangles, hoop earrings, stacked
 rings and necklaces are the sophisticated choice and will have head's turning
 your way from the minute you arrive.
     Platinum Guild International USA, the marketing arm for the worldwide
 platinum industry, is dedicated to stimulating and protecting the American
 market for platinum jewelry. Since the Guild began in 1992, the demand for
 platinum jewelry has increased more than 1000 percent. For more information
 about precious platinum jewelry and a free "Platinum Buyer's Guide," write to
 PGI-USA, 620 Newport Center Drive, Suite 800, Newport Beach, Calif. 92660 or
 visit the Web site at http://www.preciousplatinum.com.

SOURCE Platinum Guild International USA