NEWPORT BEACH, Calif., Dec. 5 /PRNewswire/ -- Less than 30 days stand between you and the most stressful time of the year -- the holiday season! Think of countless days spent frantically darting in and out of stores you've visited a thousand times before looking for the ideal gift for your father, that enduring token of affection for your mother-in-law or the one perfect ring that will forever pledge your love to her. (Photo: http://www.newscom.com/cgi-bin/prnh/20001205/NYTU112 ) Fragrance, clothing, even tickets to a Broadway show make nice gifts but they'll soon be forgotten. This season, ring in the holidays with style and give those on your gift list the most enduring, precious gift of all -- Platinum. From funky toe rings to dazzling hoop earrings, stunning engagement rings to classic watches, a gift in platinum is a legacy that will last and be cherished from this generation to the next. Platinum + Diamond = Perfection! The holidays are a perennial favorite for engagements -- make hers a moment she'll never forget with a beautiful platinum engagement ring. No other metal in the world complements a diamond like platinum. A two-carat diamond set in pure platinum will look dazzling on her finger (and impress all of her friends -- as well as prospective in-laws!!) The Men in Your Life Why get him a tie or sweater when you can get him a gift he'll treasure forever? Consider a lasting heirloom like a leather watch with a platinum face, platinum cuff links to truly complement his best dress shirts or a platinum money clip that will elegantly and securely safeguard his Benjamins, Lincolns and Jeffersons. Dress Up with Winter Whites Whether it's the annual office holiday party or a New Year's Eve bash, the holiday season is notorious for its endless round of parties and other festivities. And nothing dresses up an outfit like the white hot "metal-of-the-moment" -- platinum -- it's the finishing touch to your holiday finery when only the best will do. Platinum bangles, hoop earrings, stacked rings and necklaces are the sophisticated choice and will have head's turning your way from the minute you arrive. Platinum Guild International USA, the marketing arm for the worldwide platinum industry, is dedicated to stimulating and protecting the American market for platinum jewelry. Since the Guild began in 1992, the demand for platinum jewelry has increased more than 1000 percent. For more information about precious platinum jewelry and a free "Platinum Buyer's Guide," write to PGI-USA, 620 Newport Center Drive, Suite 800, Newport Beach, Calif. 92660 or visit the Web site at http://www.preciousplatinum.com.
SOURCE Platinum Guild International USA