'Tis the Season to Propose Marriage: Robbins Bros. Annual Survey Reveals Engagement Trends

World's Biggest Engagement Ring Store finds more men okay with women

proposing marriage



Dec 14, 2007, 00:00 ET from Robbins Bros.

    LOS ANGELES and SAN DIEGO, Dec. 14 /PRNewswire/ -- We're all familiar
 with the popularity of June as the most popular month for weddings, but
 what about the engagement season that precedes? As we enter the most
 popular month to propose marriage, December, Steve Elliott Marketing
 Research conducted an online survey for Robbins Bros., World's Biggest
 Engagement Ring Store(R) to gauge trends and preferences for popping the
 question this holiday season. The following are the survey results.*
 
 
Here are some interesting facts to consider this engagement season: -- According to the survey, 25 percent of women view the proposal as more important than the wedding ceremony. Gentlemen, take notes, the proposal is your time to shine as you may not have a say in the wedding. Can we say bridezilla? -- With so many people now meeting their significant other on popular social sites like MySpace and Facebook, one may think the aforementioned would be the perfect way to propose, wrong! Nearly 100 percent of men and women view electronic proposals as impersonal and unimaginative and would never accept even if it was followed by an in-person gesture. -- Long gone are the days of women waiting for men to propose marriage as many are taking on the responsibility themselves, and according to the survey, 37 percent of women are open to taking on this role. And interestingly enough, more men than women are accepting of this shift in responsibility. -- Ladies, chivalry isn't dead! Majority of men who responded would still ask their future father-in-law permission for his daughter's hand in marriage before popping the big question. -- Living in a world where reality shows rule the tube, a third of those surveyed would consider having their proposal broadcast to the world. -- Listen up guys! When it comes to the proposal, majority of your funds should be spent on the engagement ring; not the proposal. 50 percent of women would rather a man splurge on the diamonds rather than the proposal as most would be satisfied with a simple, inexpensive, romantic proposal at a park. -- Contemplating how to execute the perfect proposal? Don't fret; get your family and friends involved. While 49 percent would go at it alone, more than 38 percent would consult their closest circle for advice and recommendations. -- And lastly, when popping the question, majority of men and women still agree that dropping to one knee is the best approach. You can't go wrong with the classics! If you are interested in doing a story on holiday proposals, we invite you to visit our store and interview a Robbins Bros. Perfect Proposals(TM) engagement expert. Founded in Southern California with eight freestanding locations, Robbins Bros. has recently expanded into Texas with three stores in Houston and one in Dallas. This past summer Robbins Bros. opened three new locations in Chicago. Robbins Bros. has been featured on the Today Show, Tyra Banks, Ellen and Dr. Phil. For more information, please visit http://www.robbinsbros.com or call 1-800-610-RING *The engagement research was conducted by an independent national research firm and responses were solicited from individuals who have recently entertained the idea of becoming engaged, have recently become engaged or who have recently been married. On an annual basis, 1 to 2 percent of the population in the United States becomes engaged. The responses in this survey make up a sample that is statistically accurate +/-6% at 95% confidence.

SOURCE Robbins Bros.