NEW YORK, Aug. 2 /PRNewswire/ -- Tishman Speyer has announced that on
November 1st, the renovated and much-anticipated Top of the Rock(TM)
observation deck will re-open to the public. Tishman Speyer, co-owners of
Rockefeller Center, fully revitalized the observation deck which will include
three renovated lower levels and three renovated upper levels housed in the
70-story architectural heart of Rockefeller Center, 30 Rockefeller Plaza. The
centerpiece of the project lies with the reopening of the observatory some 850
feet (259.08 meters) above the sidewalk on the 67th-70th floors. The
observation deck was first opened to the public in 1933 and will once again
present an incomparable place from which to understand and celebrate New York
Top of the Rock will be open daily 8:30 AM to midnight. The sky shuttle
will make a final run at 11pm each night. Introductory prices are $14 for
adults, $12 for seniors and $9 for children six to 11 years old.
Travel trade organizations can begin reserving tours to Top of the Rock
starting September 1st via the website http://www.topoftherocknyc.com or call
877-NYC-ROCK (877-692-7625) or 212-698-2000. Net rates and group rates are
available for the long-awaited opening of this landmark location, and demand
and interest among clients is expected to be high.
A top-notch sales and marketing team is now in place to facilitate all
visits and tour bookings. They include:
MARKETING DIRECTOR -- Anna Domingo. Ms. Domingo is the Director of
Marketing for the Observation Deck at New York's Rockefeller Center. With over
10 years of marketing experience for top tourist and observatory attractions,
Ms. Domingo has been overseeing the international integrated marketing
campaign for the re-launch of this legendary space, which will be the first
time that the observation deck has re-opened in 20 years. Her previous
marketing experience includes working with major cruise lines including
Carnival Cruise, Royal Caribbean and Windstar, among others.
SALES & MARKETING MANAGER -- Michael J. Hardy. Mr. Hardy was the Tour
Sales and Services Manager for The Corning Museum of Glass for four years, and
owned his own promotions and marketing company where his clients included The
George Eastman and Susan B. Anthony Houses, the City of Rochester and other
prestigious attractions and lodging organizations. He also served as Director
of Visitor and Convention Services at the Greater Rochester, NY CVB and was
also employed in his earlier years at a winery and banquet facility, Casa
Larga Vineyards, and in management at Stouffer Hotels. Michael first realized
the importance of travel and tourism growing up in Newport, RI, "America's
First Tourist Town."
EVENT MANAGER -- Constance Ryan. Ms. Ryan has 14 years of experience in
hospitality sales, foodservice operations, social event production, corporate
conference services and professional programs development. For 10 years, she
served as the Assistant Director for Special Events at Rockefeller Plaza.
MARKETING ASSISTANT -- Susana Moreno. Ms. Moreno joined Top of the Rock in
March 2005. She brings over six years of experience in the Travel Industry,
where she worked as a Tour Operator specialized in the Spanish market.
In addition, three sales coordinators will provide the best customer
service for Top of the Rock.
The multi-level Top of the Rock will offer state-of-the-art features such
as reserved-time tickets -- minimizing long lines or large crowds -- multi-
media exhibits, a completely indoor viewing area, and brand-new transparent,
safety glass panels that will allow completely unobstructed open-air views,
encompassing some of the city's most prominent landmarks from the Chrysler
Building to the Statue of Liberty to all of Central Park and the Hudson and
Tishman Speyer retained the architectural firm of Gabellini Associates LLP
to achieve the design and rejuvenation of the observatory, ensuring that the
historic integrity of the site remains. Entertainment group, Bob Weis Design
Island Associates was enlisted to develop and create a unique and memorable
entertainment experience through an immersive exhibition, interactive
experiences and multi-media components.
Visitors to Top of the Rock will enter the complex through storefronts on
50th Street between 5th and 6th Avenues, adjacent to the famous marquee on the
street level. The Concourse Level, located below the ground floor entrance,
contains the ticketing area, offering unique reserved-time tickets developed
specifically for Top of the Rock. The Observation Deck Ticketing System (ODT)
was designed to be extremely flexible and simple to use. Visitors can
purchase tickets online, allowing for the ability to reserve the date and time
of the desired visit in advance, thereby reducing long lines and waiting time.
In addition, there will be seven terminals on-site to help visitors purchase
Ticket holders may ride or walk up through the atrium to the Mezzanine
exhibition space, and, while waiting to board a sky shuttle elevator to the
67th floor, can enjoy a multimedia exhibition exploring the history of
Rockefeller Center that features contemporary plasma screens alongside an
original basswood model of 30 Rockefeller Plaza.
Visitors will then embark on sky shuttle elevators, imagined as time and
light capsules. Thanks to a transparent glass ceiling, participants will
observe their own rapid acceleration through the shaft towards open air and
Additionally, four video projectors use the glass ceiling as a projection
surface to present rapid sequences of Rockefeller Center imagery from the
1930s through the present. Sapphire blue lights flash within the shaft as the
shuttle passes key vertical thresholds, symbolizing the passing of another
decade every four stories.
The elevators will bring visitors into the interior "Grand Viewing Room"
located on the 67th floor. An additional viewing experience will be offered
in the "Weather Room," a triple-height space overlooking the Plaza. These
viewing rooms and adjoining terraces are also designed to function as a
premier special event space.
Escalators will take visitors to the final two floors of the Top of the
Rock. The "Grand Viewing Decks" on the 69th floor will offer full views of
Manhattan to the east, west, north and south, with visibility approximately 80
miles on clear days.
The 70th floor, reachable by stairs or elevator, crowns the building,
allowing visitors to experience a 360-degree panorama of New York City. Only
20 feet wide and nearly 200 feet long, the top level provides a vantage point
unlike any other found in New York.
Situated in midtown Manhattan, Top of the Rock will provide visitors with
an opportunity to appreciate the architecture of Rockefeller Center and its
significance to the growth of New York City. Tishman Speyer is committed to
the preservation and restoration of Rockefeller Center, which is the site of
numerous public exhibits and events, including annual installations of public
art, the New York International Orchid Show, the Christie's Collector's Car
Show, and live broadcast of the U.S. Open tennis championships. Each day an
estimated 250,000 people walk through the Rockefeller Plaza complex, which is
home to the world's most famous Christmas Tree.
SOURCE Tishman Speyer