2014

Tishman Speyer to Reopen Historic Observation Deck at Rockefeller Center 'Top of the Rock' To Open To The Public November 1st



Trade Organizations Able To Book Tours Online Starting September 1st;

Key Members of Sales and Marketing Team Already In Place



    NEW YORK, Aug. 2 /PRNewswire/ -- Tishman Speyer has announced that on
 November 1st, the renovated and much-anticipated Top of the Rock(TM)
 observation deck will re-open to the public. Tishman Speyer, co-owners of
 Rockefeller Center, fully revitalized the observation deck which will include
 three renovated lower levels and three renovated upper levels housed in the
 70-story architectural heart of Rockefeller Center, 30 Rockefeller Plaza.  The
 centerpiece of the project lies with the reopening of the observatory some 850
 feet (259.08 meters) above the sidewalk on the 67th-70th floors. The
 observation deck was first opened to the public in 1933 and will once again
 present an incomparable place from which to understand and celebrate New York
 City.
     Top of the Rock will be open daily 8:30 AM to midnight.  The sky shuttle
 will make a final run at 11pm each night. Introductory prices are $14 for
 adults, $12 for seniors and $9 for children six to 11 years old.
     Travel trade organizations can begin reserving tours to Top of the Rock
 starting September 1st via the website http://www.topoftherocknyc.com or call
 877-NYC-ROCK (877-692-7625) or 212-698-2000.  Net rates and group rates are
 available for the long-awaited opening of this landmark location, and demand
 and interest among clients is expected to be high.
     A top-notch sales and marketing team is now in place to facilitate all
 visits and tour bookings. They include:
 
     MARKETING DIRECTOR  -- Anna Domingo. Ms. Domingo is the Director of
 Marketing for the Observation Deck at New York's Rockefeller Center. With over
 10 years of marketing experience for top tourist and observatory attractions,
 Ms. Domingo has been overseeing the international integrated marketing
 campaign for the re-launch of this legendary space, which will be the first
 time that the observation deck has re-opened in 20 years.  Her previous
 marketing experience includes working with major cruise lines including
 Carnival Cruise, Royal Caribbean and Windstar, among others.
 
     SALES & MARKETING MANAGER -- Michael J. Hardy. Mr. Hardy was the Tour
 Sales and Services Manager for The Corning Museum of Glass for four years, and
 owned his own promotions and marketing company where his clients included The
 George Eastman and Susan B. Anthony Houses, the City of Rochester and other
 prestigious attractions and lodging organizations.  He also served as Director
 of Visitor and Convention Services at the Greater Rochester, NY CVB and was
 also employed in his earlier years at a winery and banquet facility, Casa
 Larga Vineyards, and in management at Stouffer Hotels.  Michael first realized
 the importance of travel and tourism growing up in Newport, RI, "America's
 First Tourist Town."
 
     EVENT MANAGER -- Constance Ryan. Ms. Ryan has 14 years of experience in
 hospitality sales, foodservice operations, social event production, corporate
 conference services and professional programs development. For 10 years, she
 served as the Assistant Director for Special Events at Rockefeller Plaza.
 
     MARKETING ASSISTANT -- Susana Moreno. Ms. Moreno joined Top of the Rock in
 March 2005.  She brings over six years of experience in the Travel Industry,
 where she worked as a Tour Operator specialized in the Spanish market.
 
     In addition, three sales coordinators will provide the best customer
 service for Top of the Rock.
 
     The multi-level Top of the Rock will offer state-of-the-art features such
 as reserved-time tickets -- minimizing long lines or large crowds -- multi-
 media exhibits, a completely indoor viewing area, and brand-new transparent,
 safety glass panels that will allow completely unobstructed open-air views,
 encompassing some of the city's most prominent landmarks from the Chrysler
 Building to the Statue of Liberty to all of Central Park and the Hudson and
 East Rivers.
     Tishman Speyer retained the architectural firm of Gabellini Associates LLP
 to achieve the design and rejuvenation of the observatory, ensuring that the
 historic integrity of the site remains. Entertainment group, Bob Weis Design
 Island Associates was enlisted to develop and create a unique and memorable
 entertainment experience through an immersive exhibition, interactive
 experiences and multi-media components.
     Visitors to Top of the Rock will enter the complex through storefronts on
 50th Street between 5th and 6th Avenues, adjacent to the famous marquee on the
 street level.  The Concourse Level, located below the ground floor entrance,
 contains the ticketing area, offering unique reserved-time tickets developed
 specifically for Top of the Rock.  The Observation Deck Ticketing System (ODT)
 was designed to be extremely flexible and simple to use.  Visitors can
 purchase tickets online, allowing for the ability to reserve the date and time
 of the desired visit in advance, thereby reducing long lines and waiting time.
 In addition, there will be seven terminals on-site to help visitors purchase
 tickets easily.
     Ticket holders may ride or walk up through the atrium to the Mezzanine
 exhibition space, and, while waiting to board a sky shuttle elevator to the
 67th floor, can enjoy a multimedia exhibition exploring the history of
 Rockefeller Center that features contemporary plasma screens alongside an
 original basswood model of 30 Rockefeller Plaza.
     Visitors will then embark on sky shuttle elevators, imagined as time and
 light capsules. Thanks to a transparent glass ceiling, participants will
 observe their own rapid acceleration through the shaft towards open air and
 light.
     Additionally, four video projectors use the glass ceiling as a projection
 surface to present rapid sequences of Rockefeller Center imagery from the
 1930s through the present.  Sapphire blue lights flash within the shaft as the
 shuttle passes key vertical thresholds, symbolizing the passing of another
 decade every four stories.
     The elevators will bring visitors into the interior "Grand Viewing Room"
 located on the 67th floor.  An additional viewing experience will be offered
 in the "Weather Room," a triple-height space overlooking the Plaza.  These
 viewing rooms and adjoining terraces are also designed to function as a
 premier special event space.
     Escalators will take visitors to the final two floors of the Top of the
 Rock.  The "Grand Viewing Decks" on the 69th floor will offer full views of
 Manhattan to the east, west, north and south, with visibility approximately 80
 miles on clear days.
     The 70th floor, reachable by stairs or elevator, crowns the building,
 allowing visitors to experience a 360-degree panorama of New York City. Only
 20 feet wide and nearly 200 feet long, the top level provides a vantage point
 unlike any other found in New York.
     Situated in midtown Manhattan, Top of the Rock will provide visitors with
 an opportunity to appreciate the architecture of Rockefeller Center and its
 significance to the growth of New York City.  Tishman Speyer is committed to
 the preservation and restoration of Rockefeller Center, which is the site of
 numerous public exhibits and events, including annual installations of public
 art, the New York International Orchid Show, the Christie's Collector's Car
 Show, and live broadcast of the U.S. Open tennis championships. Each day an
 estimated 250,000 people walk through the Rockefeller Plaza complex, which is
 home to the world's most famous Christmas Tree.
 
 

SOURCE Tishman Speyer

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