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T.J.Maxx and Marshalls Reveal How Women are Really Wearing Fall Trends Survey Uncovers Top Trends Translated Across Four Leading Fashionable Cities

FRAMINGHAM, Mass., Oct. 17, 2012 /PRNewswire/ -- Every city has its fashion stereotype. New York City is known for sleek style as much as Los Angeles is for effortless chic, and both cities are working the major fall 2012 trends like leather and bold colors, yet are translating the trends differently. Now that the season is well underway, T.J.Maxx and Marshalls, the nation's leading off-price retailers, surveyed women in four fashion capitals across the country – New York City, Los Angeles, Miami and Chicago – to see how they are actually wearing the season's most anticipated trends.

(Photo:  http://photos.prnewswire.com/prnh/20121017/NY93610-INFO )

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"At T.J.Maxx and Marshalls, our buyers are on the pulse of what's popular right now, scouring the globe year round, and getting the top trends in stores in as little as two weeks," said Laura McDowell, Fashion Spokesperson, T.J.Maxx and Marshalls. "They're able to react to the styles that are resonating with shoppers, bringing them the designer pieces they want at unbelievable prices."

In all four cities, the top trend that emerged was "bold colors" (oxblood, teal). Rounding out the top five fall trends include color blocking at number two, followed by statement necklaces, then leather, and menswear. However, women from each city have different occasions in mind when it comes to wearing the trends.

  • Office attire: New York City women are most likely to rock leather to work (39 percent), while all cities, except for Chicago, favor menswear as the top work-wear trend; the Windy City's top office trends are bold color and color blocking (69 percent each).
  • After dark: New York City and Los Angeles favor statement necklaces (67 percent each), and Miami is the only city choosing embellished looks as their favorite trend for a weekend night out (74 percent). 
  • Weekend wear: While Miami women love to wear tribal and ethnic prints all the time, the weekend is the time New York City women and Los Angeles women prefer to break out this trend.

THE SIDEWALK IS HER RUNWAY
When it comes to the biggest influence on personal style, women are more likely to look to each other and their city streets – more so than celebrities – for their style inspiration. Women from Chicago are most influenced by what their friends wear (55 percent), while women from New York City (54 percent), Los Angeles (57 percent), and Miami (58 percent) turn to fashion magazines as their leading source of inspiration.

As everyday women and street style provide the greatest fashion inspiration, T.J.Maxx and Marshalls enlisted Style Scouts from each market to capture photos of women on the streets of their respective cities interpreting the most popular trends right now. Additionally, Style Scouts hit their local T.J.Maxx and Marshalls to score designer apparel, accessories and footwear that emulated their city's most popular trends. These local Style Scouts are prominent style bloggers Carmen Ordonez of Viva Fashion, Jena Gambaccini of ChiCityFashion, Karen Blanchard of Where Did U Get That, and Liz Cherkasova from Late Afternoon.

Street style photos representing the trends of each city and shot by Style Scouts, in addition to merchandise photography of fall trends available at T.J.Maxx and/or Marshalls, can be found at: http://media.marshallstjmaxx.com/home/mediaGallery

THE JENNIFER ANISTON INFLUENCE
When asked which celebrity style women wanted to most emulate, Jennifer Aniston's casual, chic style is the favorite in all four cities (35 percent), trumping Kate Middleton's sought-after ladylike and classic look (17 percent). 

WHERE SHE GETS HER TRENDS
More than half of women find their trends at off-price retail stores, like T.J.Maxx and Marshalls, where you can find designer items for less.  In fact, in Los Angeles (52 percent), Chicago (53 percent) and Miami (56 percent) off-price retailers are the number one destination to buy new fashion trends.

ABOUT T.J.MAXX AND MARSHALLS FALL TRENDS SURVEY
All statistics are a result of the September 26-October 1 survey conducted by Edelman Berland, a strategic communication research consulting firm. The online survey was completed by 1,207 women that live or work in New York City, Los Angeles, Miami and Chicago between the ages of 25-54.

ABOUT T.J.MAXX 


Since its first store opening in 1977, T.J.Maxx has helped customers maximize their budgets by offering the same on-trend, in season, first quality merchandise as department and specialty stores, but for much less.  When shoppers compare price tags they will find that T.J.Maxx offers value that goes beyond just a low price.  Every item on the rack offers consumers the combination of high quality, current season designer merchandise at unbelievable values. T.J.Maxx is the nation's largest off-price retailer, with more than 1,000 stores spanning 49 states and Puerto Rico. For fashion tips, style alerts and more, visit Facebook at facebook.com/tjmaxx, Twitter at @tjmaxx and Pinterest at pinterest.com/tjmaxx.   For more fashion news and images, visit our newsroom at media.marshallstjmaxx.com.  

ABOUT MARSHALLS 


Since opening its first store more than 40 years ago, the Marshalls name has become synonymous with off-price shopping.  Shoppers can find incredible savings on designer apparel for men, women and children, footwear, accessories and home merchandise, every day.  Marshalls is one of the nation's leading off-price family retailers with more than 880 stores spanning 43 states and Puerto Rico. For fashion tips, style alerts and more, visit Facebook at facebook.com/marshalls, Twitter at @marshalls and Pinterest at pinterest.com/marshalls.  For more fashion news and images, visit our newsroom at media.marshallstjmaxx.com.  

CONTACT:   
Mary-Kate Mele
Edelman
Office: 212-704-4470
Mary-Kate.Mele@edelman.com

SOURCE T.J.Maxx and Marshalls



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