TomTom Reveals Revolutionary IQ Routes(TM) Technology on New TomTom GO Series

~ Unique route calculation method provides smartest routing on the market ~

Mar 03, 2008, 00:00 ET from TomTom

    CONCORD, Mass., March 3 /PRNewswire-FirstCall/ -- TomTom, the world's
 largest portable navigation solutions provider, today announces ground-
 breaking features and unique content on the new TomTom GO range, including
 its exclusive IQ Routes(TM) technology and Advanced Lane Guidance.
     The innovative IQ Routes(TM) technology is based on actual average
 speeds measured on roads, rather than posted speed limits. This means that
 the new TomTom GO range determines a route by considering all possible
 routes and then selecting the one that takes the least time based on recent
 historical data. In almost 50% of all journeys, this results in a faster
 route, and saves significant travel time, fuel, and money.
     In addition, the new TomTom GO series includes TomTom's Advanced Lane
 Guidance feature. Advanced Lane Guidance provides users with realistic
 representations of complex highway junctions and lane-specific visual
 directions that take the stress out of navigating these otherwise difficult
     The two new features will be available with the new TomTom GO series,
 the TomTom GO 930 and TomTom GO 730, starting at the end of April 2008.
     "With the introduction of IQ Routes(TM) technology, we continue to
 focus our efforts on features and content that improves the core navigation
 experience," said Jocelyn Vigreux, president of TomTom Inc. "IQ Routes(TM)
 delivers what we call 'intelligent routing' -- an even smarter and more
 efficient way of planning your daily route that will help TomTom GO users
 save time, fuel and money."
     TomTom IQ Routes(TM)
     The new TomTom IQ Routes(TM) technology is based on actual average
 speeds on roads, rather than the posted speed limits. This intelligent
 routing technology is based on anonymous historical speed profiles of over
 6.2 billion miles of driven roads, gathered over the years by millions of
 TomTom users. It takes into account all the factors that may influence the
 time it takes drivers to get to their destination, including traffic
 lights, rotaries, steep slopes and speed bumps.
     The TomTom IQ Routes(TM) speed profile database continues to grow at
 the rate of over half a billion measurements per day, so the time and
 spatial accuracy of TomTom IQ Routes(TM) technology will continually
 increase. Drivers can be confident that they will always be given the
 smartest route, incorporating detailed local knowledge. This allows for
 more efficient daily route planning, in particular when driving through
 urban and mountainous areas.
     Advanced Lane Guidance
     With the new Advanced Lane Guidance feature, navigating difficult
 junctions becomes easier than ever before. Advanced Lane Guidance provides
 users with realistic visuals of complex highway junctions and lane-specific
 directions. Static images of road signs, in the same color as the ones
 displayed on the road, ensure that drivers have an even more realistic view
 of the road ahead, and their specific route.
     A host of extra features
     In addition to IQ Routes(TM) and Advanced Lane Guidance, the new TomTom
 GO range has a new premium look with a high-quality finish, expanded map
 coverage and comes pre-installed with the latest navigation features,
-- TomTom Map Share(TM) technology, enabling users to make updates and corrections to their own maps instantly and to benefit from improvements made by other users, completely free of charge. New Map Share features include the ability to change turn restrictions and posted road speeds -- Latest map guarantee so users always have free access to the latest map at time of purchase -- Voice address input so that users can drive to millions of cities and street names by simply announcing the address of their destination -- Clear voice instructions and text-to-speech to enable street names, places, traffic alerts and SMS messages to be read aloud as part of the spoken instructions -- Enhanced Positioning Technology (EPT) for uninterrupted navigation even in tunnels or highly-built areas (TomTom GO 930 only) -- TomTom RDS-TMC Traffic Receiver, as a compatible accessory, for detailed traffic information -- Large 4.3 inch touch screen with new generation icons and an updated user interface to navigate drivers to their destination even more easily -- Enhanced hands-free calling with high-quality sound system via Bluetooth(R) to allow drivers to keep their eyes firmly on the road while making phone calls in the car -- Extensive safety features, including the 'Help Me' menu that gives drivers direct access to emergency services and roadside assistance -- Built-in FM Transmitter to play music and navigation instructions seamlessly over the car stereo -- New smart & fun extras to personalize users' devices, including recording your own driving instructions, view documents, exchange positions via SMS and Bluetooth(TM) wireless technology and select a favorite car icon on the screen -- Free TomTom HOME software and content from the TomTom community to keep your TomTom device up to date at all times -- Full range of accessories to match the design and finish of the updated GO range Map Coverage -- The TomTom GO 930 comes pre-installed with the most up-to-date maps of US, Canada and Western and Central Europe stored on the internal memory -- The TomTom GO 730 includes new expanded map coverage, including the latest maps of the US and Canada Availability The new TomTom GO range will be available across North America and Europe starting at end of April 2008.
Product technical specifications -- 4.3" widescreen 16:9 format LCD (WQVGA: 480*272 pixels) -- CPU 400 MHz -- TomTom GO 930: 4 GB internal flash memory, TomTom GO 730: 2 GB -- SD card slot -- High sensitivity GPS receiver -- Bluetooth(TM) -- Lithium-polymer battery (up to 5 hours operation) -- Dimensions: 118 mm x 83 mm x 24 mm- convert to inches 4.6 x 3.2 x 1 -- Weight: 7.7 ounces For more information: IQ Routes(TM) technology: Advanced Lane Guidance: For Public Relations please contact: Karen CK Drake PR Manager, TomTom Inc. Tel: 978-405-1688 Email: Or Meredith Kish Hill and Knowlton Tel: 212-885-0329 Email: For Investor Relations, please contact: Taco Titulaer Head of Investor Relations Tel: +31 (0)20 850 0994 Email: About TomTom TomTom NV is the world's largest navigation solutions provider. TomTom's products are developed with an emphasis on innovation, quality, ease of use, safety and value. TomTom's products include all-in-one navigation devices which enable customers to navigate right out of the box; these are the award-winning TomTom GO family, the TomTom ONE XL and TomTom ONE ranges and the TomTom RIDER. Additionally, independent research proves that TomTom products have a significant positive effect on driving and road safety. TomTom offers a portfolio of content and services for TomTom's navigation products, which are easily available through TomTom HOME. TomTom also provides navigation software products that integrate with third party devices; the TomTom NAVIGATOR software for PDAs and smartphones. TomTom WORK combines industry leading communication and smart navigation technology with leading edge tracking and tracing expertise. TomTom's products are sold through a network of leading retailers in 30 countries and online. TomTom was founded in 1991 in Amsterdam and has offices in Europe, North America and Asia Pacific. TomTom is listed at Euronext Amsterdam in The Netherlands. For more information, go to