World Premiere of Winning Youth-Produced Counter-Beer Ads

Streaming Live at FreeTheBowl.com 4 pm (PST) Feb. 2nd

SAN RAFAEL, Calif., Feb. 2, 2012 /PRNewswire-USNewswire/ -- Alcohol Justice (formerly Marin Institute), is holding the Free The Bowl® (from Beer Ads) World Premiere to announce the winners of their fourth annual nationwide counter-beer ad video contest. The event will take place tonight at the Smith Rafael Film Center in San Rafael, California. The Awards presentation for this year's best youth-produced ads begins at 4:00 p.m. (PST), and will be streamed live at FreeTheBowl.com. A reception follows at 5 pm. This year's contest received 22 entries from 15 different states.

(Logo: http://photos.prnewswire.com/prnh/20110727/DC41105LOGO)

(Logo: http://photos.prnewswire.com/prnh/20101117/DC03320LOGO)

What:
Awards presentation, live entertainment, screening and streaming of the Free The Bowl® 2012 winning counter-beer ads.

When:
Thursday, February 2, 2012, 4-6 p.m. (PST)

Where:
Smith Rafael Film Center, 1118 Fourth St. San Rafael, CA 94901
Streaming live @ freethebowl.com

Who:

• Assemblywoman Fiona Ma (MC)
• Cathy Summa-Wolfe - President, Alcohol Justice Board of Directors (MC)
• Mark Leno - California State Senator
• John Morrison - Director of Education, California Film Institute
• Bruce Livingston - Executive Director, Alcohol Justice (MC)
• Marc Levine - San Rafael City Councilmember
• Michael Scippa – Director of the Free The Bowl® Contest
• The First Prize Winner

Why:
To honor young activist filmmakers from across the country for producing videos that counter exploitative alcohol ads on TV sports events

Because:

• The more alcohol ads kids see, the more likely they are to drink, drink to excess and drink more often
• Estimates indicate as many as 30 million underage youth view more ads for beer than for any other product during the Super Bowl
• Research has shown that sports related alcohol advertising, sponsorship, branding, promotions, and sales practices all fuel over-consumption that leads directly to tens of thousands of annual incidents of alcohol-related violence and harm.

Media Availability:
For more info, interviews with Alcohol Justice staff and contest winners, please contact Michael Scippa – (415) 548-0492

SOURCE Alcohol Justice

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RELATED LINKS
http://www.AlcoholJustice.org
http://freethebowl.com/