Tony Hawk Extends Long-Term Exclusive Video Game Licensing Agreement With Activision

World's Greatest Skateboarder and Action Sports Star Continues to Headline

Activision O2's Highly Successful Tony Hawk's Pro Skater Franchise

Jul 23, 2002, 01:00 ET from Activision, Inc.

    SANTA MONICA, Calif., July 23 /PRNewswire-FirstCall/ --
 Activision, Inc. (Nasdaq:   ATVI) announced today that the company has extended
 its successful partnership with world-renowned skateboarder Tony Hawk through
 an exclusive multi-year video game licensing agreement that expires in 2015.
 Mr. Hawk will continue to headline Activision O2's flagship action sports
 franchise, Tony Hawk's Pro Skater, which has generated approximately
 $500 million worldwide through March 31, 2002 and which was the single largest
 independent U.S. video game franchise during calendar 2001, according to NPD.
     Mr. Hawk has worked exclusively with Activision since 1998.  Tony Hawk's
 Pro Skater debuted in 1999 and since then has been the #1 action sports
 franchise across all console platforms and hand-held gaming systems.  In
 addition to appearing in upcoming video games, Mr. Hawk will continue to
 consult on the development of the titles to ensure authenticity and realism.
     "I am very excited to continue my partnership with Activision O2, the
 definitive brand in action sports video games," said Tony Hawk.
 "Skateboarding is one of the fastest growing sports today and the video games
 allow millions of kids to perform tricks and combos that they might not be
 able to pull off in real life.  I've been skateboarding since I was nine and
 playing video games for almost as long, it's been awesome watching the
 phenomenal rise in popularity of my two favorite activities."
     "Tony Hawk is not only the undisputed king of skateboarding, he is also
 one of the most talented athletes in the world today," states Robert Kotick,
 Chairman and CEO, Activision, Inc.  "He exemplifies the quality and excellence
 of our Activision O2 brand, and together we will continue to take action
 sports video games to entirely new levels."
     Activision's award-winning studio, Neversoft Entertainment, currently is
 in development with Tony Hawk's Pro Skater 4, the latest title in the series,
 which is slated for release this fall on all of the next-generation console
     Headquartered in Santa Monica, California, Activision, Inc. is a leading
 worldwide developer, publisher and distributor of interactive entertainment
 and leisure products.  Founded in 1979, Activision posted revenues of
 $786 million for the fiscal year ended March 31, 2002.
     Activision maintains operations in the U.S., Canada, the United Kingdom,
 France, Germany, Japan, Australia, Scandinavia and the Netherlands.  More
 information about Activision and its products can be found on the company's
 World Wide Web site, which is located at .
     The statements contained in this release that are not historical facts are
 "forward-looking statements."  The Company cautions readers of this press
 release that a number of important factors could cause Activision's actual
 future results to differ materially from those expressed in any such
 forward-looking statements.  These important factors, and other factors that
 could affect Activision, are described in Activision's Annual Report on
 Form 10-K for the fiscal year ended March 31, 2002, which was filed with the
 United States Securities and Exchange Commission.  Readers of this press
 release are referred to such filings.
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SOURCE Activision, Inc.