EAGAN, Minn., April 18 /PRNewswire/ -- Ouch. If you're a kid, getting a
tooth knocked out today doesn't pay as much as it did last year, according
to Securian Dental's 2007 Tooth Fairy Poll. The average "gift" children
received was $1.71 per tooth in 2007, compared to $2 in 2006 -- a decrease
of 29 cents or 14.5 percent.
"The downswing is inconsistent with trends exhibited in other more
commonplace indices," said Marty Weiland, operations analyst for Securian
Dental. "The NASDAQ and Down Jones Industrial Average indices have
increased 7.6 percent and 3.5 percent over this same time period,
respectively. It is worth noting that we didn't see as many "over-the-top"
gifts this year; a gift of $10 or more was not as prevalent."
According to the poll, Tooth Fairy gift amounts ranged from a low of 25
cents to a high of $25 per tooth. In addition, parents of today's kids
reported that they received an average of 49 cents per tooth as children.
The poll also revealed that most children are working hard to keep
their teeth clean. According to Securian Dental's poll, which goes out to a
sampling of its commercially insured population, 68 percent of parents
report that their children brush their teeth twice per day. Approximately
91 percent of parents surveyed state their children receive a dental exam
every six months. Parents also report that children typically have their
first visit to the dentist between the ages of one and five.
"While these poll results show positive trends, the American Dental
Association recommends that a child be seen by a dentist as soon as his or
her first tooth erupts, but at least no later than their first birthday,"
said Dr. Richard Hastreiter, vice president of oral health analytics and
dental director for Securian Dental. "It is important for parents to know
that the frequency of dental visits needs to be determined by the dentist,
based on an assessment of the child's unique oral health needs -- rather
than on a pre-set schedule. This approach ensures your child receives the
most appropriate, timely care."
The poll also revealed that 36 percent of parents indicate that their
children consume an average of three or more sugar drinks and/or treats per
day. "Children can be taught from an early age to eat an orally healthy and
nutritious diet," says Dr. Hastreiter. "Encourage your children to make
healthy choices. Teach them to eat a balanced diet and limit in-between
meal snacks of foods containing high levels of sugar, especially sticky
foods such as raisins, fruit rolls or candy. This will help promote good
dental health as well as overall health."
About Securian Dental Plans
Securian Dental plans (http://www.securiandental.com), available in 46
states, are underwritten by Securian Life Insurance Company and
administered by DeCare Dental Health International LLC. In California,
Securian Dental is underwritten by Securian Life Insurance Company, offered
through DeCare Dental Insurance Services, LLC and administered by DDHI
With a 35-year track record of success, the DeCare Dental family of
companies is a leading dental benefits management group that manages more
than $1 billion in premium, serving 4 million individuals in more than
22,000 employer groups, including Fortune 500 corporations, small
businesses, non-profits and government entities in the United States and
SOURCE Securian Dental Plans