Top Search Terms Reveal Web Users Rely on Search Engines to Navigate Their Way to Common Web Sites, According to Nielsen//Netratings

November Search Share Rankings Show Flat Growth for Google, Yahoo! and MSN



Jan 18, 2006, 00:00 ET from Nielsen//NetRatings

    NEW YORK, Jan. 18 /PRNewswire-FirstCall/ -- Nielsen//NetRatings, a global
 leader in Internet media and market research, today reported that Web surfers
 often use search engines to navigate their way to common Web sites rather than
 typing the Web site's URL directly into the address bar. Web users' top search
 terms were popular, well-known Web site names, such as "ebay" and "google,"
 according to Nielsen//NetRatings MegaView Search from November 2005.
 Nielsen//NetRatings reports that 43 percent of online searchers use the search
 box much like an address bar.
     Leading the top 10 most popular search terms for November was "ebay" with
 13.9 million requests, followed by "google" and "yahoo," with 13.3 million and
 8.0 million requests, respectively (see Table 1). Interestingly, five of the
 top 10 search terms were for sites with search engines themselves, supporting
 the argument that Web visitors are not likely to be loyal to a single search
 engine.
     Other popular search terms were for retail and auction sites including
 eBay and Wal-Mart, as well as sites that offer a service, such as Mapquest and
 pogo.com. What all ten search terms had in common was that they were the names
 of popular Web sites rather than topics. The first topical search term,
 "weather," ranked No. 23.
     "There are two types of online searchers that type a Web site's URL into a
 search engine rather than into the browser's address bar:  Those inexperienced
 enough not to appreciate the difference between the two, and those that are so
 experienced they have become habituated to using the search engine as their
 portal to the Internet," said Ken Cassar, chief analyst, Nielsen//NetRatings.
 "Whether this behavior is driven by ignorance or savvy, the end result is the
 same: The search engine is the focal point of the online experience for
 Internet users across the spectrum."
 
 
      Table 1: Top 10 Search Terms for November 2005
      --------------------------------------
      Search Term    Number of Requests (000)
      --------------------------------------
      1. "ebay"                       13,871
      --------------------------------------
      2. "google"                     13,301
      --------------------------------------
      3. "yahoo"                       7,997
      --------------------------------------
      4. "mapquest"                    7,431
      --------------------------------------
      5. "yahoo.com"                   6,528
      --------------------------------------
      6. "pogo.com"                    4,062
      --------------------------------------
      7. "walmart"                     3,688
      --------------------------------------
      8. "ask jeeves"                  3,389
      --------------------------------------
      9. "msn"                         3,166
      --------------------------------------
      10. "ebay.com"                   3,125
      --------------------------------------
      Source: Nielsen//NetRatings MegaView Search, January 2006
 
 
     Top Search Engines
     Nielsen//NetRatings today also released the top 10 search engines for
 November 2005 (see Table 2). Google Search continued its lead with 46 percent
 of all searches, followed by Yahoo! Search at 23 percent, and MSN Search at 11
 percent. AOL Search garnered seven percent of searches, and My Way Search saw
 three percent. The total number of searches conducted in November was 5.1
 billion, which remained flat from the previous month.
     "The top five players have held their respective positions for the past
 six months, demonstrating the benefits of incumbency in the search arena,"
 said Cassar.
 
 
      Table 2: Top 10 Search Engines Ranked by Search Share for November 2005
      ------------------------------------------------------------------
      Provider/Vertical               Searches (000)   Share of Searches
      ------------------------------------------------------------------
      1. Google Search                     2,365,998               46.3%
      ------------------------------------------------------------------
      2. Yahoo! Search                     1,194,519               23.4%
      ------------------------------------------------------------------
      3. MSN Search                          583,304               11.4%
      ------------------------------------------------------------------
      4. AOL Search                          350,899                6.9%
      ------------------------------------------------------------------
      5. My Way Search                       129,555                2.5%
      ------------------------------------------------------------------
      6. Ask Jeeves Search                   119,679                2.3%
      ------------------------------------------------------------------
      7. EarthLink Search                     32,172                0.6%
      ------------------------------------------------------------------
      8. Dogpile.com Search                   31,563                0.6%
      ------------------------------------------------------------------
      9. Netscape Search                      30,434                0.6%
      ------------------------------------------------------------------
      10. iWon Search                         27,670                0.5%
      ------------------------------------------------------------------
      Source: Nielsen//NetRatings MegaView Search, January 2006
 
 
     About Nielsen//NetRatings
     NetRatings, Inc. (Nasdaq:   NTRT) delivers leading Internet media and market
 research solutions, marketed globally under the Nielsen//NetRatings brand.
 With high quality, technology-driven products and services,
 Nielsen//NetRatings is the global standard for Internet audience measurement
 and premier source for online advertising intelligence, enabling clients to
 make informed business decisions regarding their Internet and digital
 strategies. The Nielsen//NetRatings portfolio includes panel-based and site-
 centric Internet audience measurement services, online advertising
 intelligence, user lifestyle and demographic data, e-commerce and transaction
 metrics, and custom data, research and analysis. For more information, please
 visit www.nielsen-netratings.com.
 
      NetRatings, Inc.
      Suzy Bausch   408-941-2965
      Jennifer Fan  408-941-2951
 
 

SOURCE Nielsen//NetRatings
    NEW YORK, Jan. 18 /PRNewswire-FirstCall/ -- Nielsen//NetRatings, a global
 leader in Internet media and market research, today reported that Web surfers
 often use search engines to navigate their way to common Web sites rather than
 typing the Web site's URL directly into the address bar. Web users' top search
 terms were popular, well-known Web site names, such as "ebay" and "google,"
 according to Nielsen//NetRatings MegaView Search from November 2005.
 Nielsen//NetRatings reports that 43 percent of online searchers use the search
 box much like an address bar.
     Leading the top 10 most popular search terms for November was "ebay" with
 13.9 million requests, followed by "google" and "yahoo," with 13.3 million and
 8.0 million requests, respectively (see Table 1). Interestingly, five of the
 top 10 search terms were for sites with search engines themselves, supporting
 the argument that Web visitors are not likely to be loyal to a single search
 engine.
     Other popular search terms were for retail and auction sites including
 eBay and Wal-Mart, as well as sites that offer a service, such as Mapquest and
 pogo.com. What all ten search terms had in common was that they were the names
 of popular Web sites rather than topics. The first topical search term,
 "weather," ranked No. 23.
     "There are two types of online searchers that type a Web site's URL into a
 search engine rather than into the browser's address bar:  Those inexperienced
 enough not to appreciate the difference between the two, and those that are so
 experienced they have become habituated to using the search engine as their
 portal to the Internet," said Ken Cassar, chief analyst, Nielsen//NetRatings.
 "Whether this behavior is driven by ignorance or savvy, the end result is the
 same: The search engine is the focal point of the online experience for
 Internet users across the spectrum."
 
 
      Table 1: Top 10 Search Terms for November 2005
      --------------------------------------
      Search Term    Number of Requests (000)
      --------------------------------------
      1. "ebay"                       13,871
      --------------------------------------
      2. "google"                     13,301
      --------------------------------------
      3. "yahoo"                       7,997
      --------------------------------------
      4. "mapquest"                    7,431
      --------------------------------------
      5. "yahoo.com"                   6,528
      --------------------------------------
      6. "pogo.com"                    4,062
      --------------------------------------
      7. "walmart"                     3,688
      --------------------------------------
      8. "ask jeeves"                  3,389
      --------------------------------------
      9. "msn"                         3,166
      --------------------------------------
      10. "ebay.com"                   3,125
      --------------------------------------
      Source: Nielsen//NetRatings MegaView Search, January 2006
 
 
     Top Search Engines
     Nielsen//NetRatings today also released the top 10 search engines for
 November 2005 (see Table 2). Google Search continued its lead with 46 percent
 of all searches, followed by Yahoo! Search at 23 percent, and MSN Search at 11
 percent. AOL Search garnered seven percent of searches, and My Way Search saw
 three percent. The total number of searches conducted in November was 5.1
 billion, which remained flat from the previous month.
     "The top five players have held their respective positions for the past
 six months, demonstrating the benefits of incumbency in the search arena,"
 said Cassar.
 
 
      Table 2: Top 10 Search Engines Ranked by Search Share for November 2005
      ------------------------------------------------------------------
      Provider/Vertical               Searches (000)   Share of Searches
      ------------------------------------------------------------------
      1. Google Search                     2,365,998               46.3%
      ------------------------------------------------------------------
      2. Yahoo! Search                     1,194,519               23.4%
      ------------------------------------------------------------------
      3. MSN Search                          583,304               11.4%
      ------------------------------------------------------------------
      4. AOL Search                          350,899                6.9%
      ------------------------------------------------------------------
      5. My Way Search                       129,555                2.5%
      ------------------------------------------------------------------
      6. Ask Jeeves Search                   119,679                2.3%
      ------------------------------------------------------------------
      7. EarthLink Search                     32,172                0.6%
      ------------------------------------------------------------------
      8. Dogpile.com Search                   31,563                0.6%
      ------------------------------------------------------------------
      9. Netscape Search                      30,434                0.6%
      ------------------------------------------------------------------
      10. iWon Search                         27,670                0.5%
      ------------------------------------------------------------------
      Source: Nielsen//NetRatings MegaView Search, January 2006
 
 
     About Nielsen//NetRatings
     NetRatings, Inc. (Nasdaq:   NTRT) delivers leading Internet media and market
 research solutions, marketed globally under the Nielsen//NetRatings brand.
 With high quality, technology-driven products and services,
 Nielsen//NetRatings is the global standard for Internet audience measurement
 and premier source for online advertising intelligence, enabling clients to
 make informed business decisions regarding their Internet and digital
 strategies. The Nielsen//NetRatings portfolio includes panel-based and site-
 centric Internet audience measurement services, online advertising
 intelligence, user lifestyle and demographic data, e-commerce and transaction
 metrics, and custom data, research and analysis. For more information, please
 visit www.nielsen-netratings.com.
 
      NetRatings, Inc.
      Suzy Bausch   408-941-2965
      Jennifer Fan  408-941-2951
 
 SOURCE  Nielsen//NetRatings