Topeka, Kansas Dodge Dealership Proud to See Two Models Rank High in '12 APEAL Study Both the Dodge Charger and Dodge Challenger ranked highest in their vehicle segment in J.D. Power & Associates 2012 APEAL Study
TOPEKA, Kan., July 26, 2012 /PRNewswire-iReach/ -- Briggs Dodge, a Topeka Dodge dealership, is proud to recently learn that J.D. Power & Associates recently ranked two different Dodge vehicle models highest, in their respective vehicle segment, for their 2012 APEAL Study.
Specifically, both the Dodge Charger and Dodge Challenger won their vehicle segment, as the Charger walked away with the honors in the 'Large Car' segment and the Challenger topping the list in the 'Midsize Sporty' vehicle segment. This is nothing new for either vehicle, as both vehicles received top honors, for their segment, in last year's APEAL Study.
Doug Betts, Chrysler Group's Senior VP of Quality, talked about what this award means to Chrysler Group as a whole, stating that, "This year's study results are a clear indication that Chrysler Group's focus on quality, design and performance is being recognized and appreciated by customers. We listen to our customers and continually implement changes to our vehicles to meet, and exceed, their needs."
For those unaware, J.D. Power & Associates APEAL Study looks at how enjoyable a new vehicle is to drive and own. They(J.D. Power & Associates) gather their information from owner assessments that consist of more than 80 different vehicle attributes. It particularly focuses on such areas as vehicle design, vehicle layout, vehicle performance and vehicle content as well.
Eric Giroux Briggs Dodge, (785) 856-8889, firstname.lastname@example.org
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SOURCE Briggs Dodge