Learn How to Leverage Student Profiles to Drive Stronger Recruitment and Retention

DENVER, July 26, 2011 /PRNewswire/ -- TopSchool, a leading SaaS provider of Student Lifecycle Management (SLM) solutions for higher education, is leading a session at the upcoming annual conference for the Florida Association of Postsecondary Schools and Colleges (FAPSC). TopSchool's Chief Customer Officer and co-founder, Justin McMorrow, will show attendees how to build and use profiles as a means to better support students.

"Student profiles enable colleges and universities to better understand their students, speak to each student as an individual, and ultimately shift their focus to outcomes - a better educational experience, which translates into higher enrollment and graduation rates," said McMorrow.

McMorrow's presentation, "Using Student Profiles to Recruit, Retain and Increase Student Success" will provide insight into the demographic, behavioral/psychographic and educational information schools should be collecting and tracking for each prospect and student. By relying on student profile data in their recruitment and retention efforts, colleges will have greater insight on their ideal student, enabling them to make sure that a student who is likely to succeed actually does.

In addition to presenting, TopSchool will also be exhibiting at the 2011 FAPSC Annual Conference, which takes place August 3rd and 4th at the Fairmont Turnberry Isle Resort & Club in Aventura, FL. FAPSC works on behalf of Florida's 370 degree granting and 550 non-degree granting career schools and colleges. Licensed by the state, these schools educate and prepare more than 370,000 students each year for employment in more than 200 occupational fields.

About TopSchool

TopSchool (www.topschoolinc.com) built the first SaaS student administrative system in higher education to address the key aspects of the student lifecycle. The company's Student Lifecycle Management (SLM) system goes beyond the capabilities of traditional college student information systems, and includes a customizable student portal, easy-to-use CRM and SIS components, and an intelligent reporting suite. Schools can easily manage all student information from recruiting through retention in a central location, and they can deliver more student services more efficiently. The TopSchool system gives student-centric institutions the power to direct their own administrative tools, empowering them to drive growth, reduce costs and meet accountability requirements.

CONTACT:  Kristi Emerson, +1-303-885-9896, kristie@topschoolinc.com

SOURCE TopSchool

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