Toshiba and CBS Announce 'Star Trek: The Original Series' HD DVD Promotion

Landmark TV series comes exclusively to HD DVD with fantastic interactive


Sep 05, 2007, 01:00 ET from Toshiba America Consumer Products, L.L.C.

    CEDIA, DENVER, Sept. 5 /PRNewswire/ -- Toshiba America Consumer
 Products, L.L.C. ("Toshiba"), announced today a joint promotion with CBS
 Home Entertainment for the launch of "Star Trek: The Original Series,"
 Season 1 exclusively on HD DVD. Available on November 20th at retailers
 nationwide, this boxed 10-disc set offers "Star Trek" fans the opportunity
 to not only experience "Star Trek: The Original Series" in full high
 definition for the first time, but will also allow viewing of the same
 discs in standard DVD players. "Star Trek" Combo HD DVDs feature HD DVD on
 one side of the disc and standard DVD on the other.
     To support this historic launch, Toshiba has teamed up with CBS Home
 Entertainment, with plans to offer purchasers of the boxed set and any
 Toshiba HD DVD player an exclusive, limited edition "Star Trek" Phaser
 remote control that will operate Toshiba's HD DVD players. This promotion
 is planned to coincide with the launch of the "Star Trek" HD DVD boxed set.
     "To be part of bringing the pioneering episodes of the landmark 'Star
 Trek' franchise to fans is truly special," said Jodi Sally, Vice President
 of Marketing, Toshiba's Digital A/V Group. "Taking advantage of all HD DVD
 has to offer, 'Star Trek: The Original Series' will be presented with
 interactive capabilities and a level of visual and audio sophistication
 fans of the series have never experienced. With this offer fans can also
 get their hands on merchandise that will not be available any other way."
     The leading-edge technology in Toshiba HD DVD players will enable "Star
 Trek" fans to access thrilling interactive capabilities such as
 picture-in-picture video commentaries, the ability to compare visual
 effects in the re-mastered episodes versus the originals and to take an
 interactive tour of the Starship Enterprise, for a detailed exploration of
 the ship.
     "Part of the appeal of 'Star Trek' is the spirit of its characters to
 embrace and utilize cutting-edge technology," said Jeffrey Nemerovski, Vice
 President of Business Development for CBS Home Entertainment. "The
 technology, power and innovation of HD DVD has allowed us to present 'Star
 Trek: The Original Series' in an unprecedented way. With the choice of
 either watching in HD or SD, there truly is no risk in the disc.
 Enthusiasts can now explore the original episodes and become immersed in
 picture quality and disc features in a manner not previously possible
 without HD DVD."
     Meticulously remastered from the original camera negative, each classic
 episode is presented in pristine condition with new state-of-the-art
 digital visual effects and a new 5.1 soundtrack. Both the DVD and HD DVD
 presentations include rare on-set home movie footage, an inside perspective
 on what it took to transport 'Trek' into the 21st century ... and much
 more. Showcasing graphics with a 3D look and feel, the interactive
 "Starfleet Access" menu interface will allow HD viewers to activate icons
 on seven episodes to provide such features as picture-in-picture video
 commentaries and an interactive tour of the Starship Enterprise.
     In addition to visually experiencing "Star Trek" in a new way through
 HD DVD, fans of "The Original Series" can enjoy the classic "Star Trek"
 musical score and sound effects in advanced audio, immersing fans in the
 complete HD experience.
     Important Notes:
     HD DVD with high-definition content required for HD viewing.
 Up-conversion of DVD content will result in near HD picture quality.
 Viewing high-definition content and up-converting DVD content may require
 an HDCP capable DVI or HDMI input on your display device. HDMI audio output
 requires connection to a PCM capable device. DolbyTM Digital Plus, DolbyTM
 TrueHD and DTSTM support for up to 5.1 channels (DTS HDTM support for DTSTM
 core only). MP3/WMA audio files not supported. Firmware update may be
 required for some interactive features depending on content, which may also
 require an always-on broadband internet connection. Some features may
 require additional bandwidth. To take advantage of web-enabled network
 content, installing the latest firmware (ver.2.3 for HD DVD player models
 HD-XA1, HD-A1, and HD-D1; ver.2.2 for HD-XA2, HD-A2, HD-A2W, HD-D2, HD-A2C,
 and HD-A20; and ver.1.0 for HD-A35, HD-A30, and HD-A3) is required.
 Web-enabled features require an always on broadband connection along with
 specific movie titles that include this form of content. Some features
 subject to delayed availability. Because HD DVD is a new format that makes
 use of new technologies, certain disc, digital connection and other
 compatibility and/or performance issues are possible. This may, in rare
 cases, include disc freezing while accessing certain disc features or
 functions, or certain parts of the disc not playing back or operating as
 fully intended. If you experience such issues, please refer to the FAQ
 sections of or for
 information on possible work-around solutions or the availability of
 firmware updates that may resolve your problem, or contact Toshiba Customer
 Solutions. While every effort has been made at the time of publication to
 ensure the accuracy of the information provided herein, product
 specifications, configurations, system/component/options availability are
 all subject to change without notice.
     About CBS Home Entertainment
     CBS Home Entertainment manages the worldwide DVD business for the CBS
 Corporation across all lines of content including current hits and classic
 series from the CBS library, as well as new releases from Showtime Video.
 CBS Home Entertainment products are release on the CBS DVD label.
     About Toshiba America Consumer Products, L.L.C.
     Toshiba America Consumer Products, L.L.C. is owned by Toshiba America,
 Inc., a subsidiary of Toshiba Corporation, a world leader in high
 technology products with subsidiaries worldwide. Toshiba is a pioneer in HD
 DVD, DVD and DVD Recorder technology and a leading manufacturer of a full
 line of home entertainment products, including flat panel TV, combination
 products and portable devices. Toshiba America Consumer Products, L.L.C. is
 headquartered in Wayne, New Jersey. For additional information, please
     HD DVD and DVD are trademarks of DVD Format/Logo Licensing Corporation.

SOURCE Toshiba America Consumer Products, L.L.C.