Toshiba Delivers Its Third Generation HD DVD Players Taking the High Def Movie Experience to a Broader Consumer Base

Unrivaled Features, Affordable Prices, and Exciting New Promotions Add Up

to Unprecedented Benefits For HDTV Consumers This Fall



Sep 05, 2007, 01:00 ET from Toshiba America Consumer Products, L.L.C.

    CEDIA, DENVER, Sept. 5 /PRNewswire/ -- Toshiba America Consumer
 Products, L.L.C. ("Toshiba") revealed its third generation HD DVD players
 at the CEDIA show today rolling out its most advanced, affordable line of
 HD DVD players with outstanding functionalities and Web-enabled network
 capabilities of the HD DVD format. Gearing up for the new line to hit
 shelves this fall, Toshiba also announced new HD DVD marketing initiatives
 and consumer promotions, including a season-long promotional campaign with
 NBC Television Station Group for Sunday Night Football broadcasts, a free
 two movie bundle with third generation players and a new five free HD DVD
 movie promotion.
     "We have raised the bar yet again with the unmatched interactive
 capabilities and state-of-the art video and audio performance of our third
 generation players," said Jodi Sally, Vice President of Marketing,
 Toshiba's Digital A/V Group. "Web-enabled network capabilities, available
 on HD DVD, illustrate how Toshiba is delivering on its commitment to
 provide consumers with the ultimate home entertainment experience in high
 definition. With this new line, a growing base of HDTV consumers can now
 look forward to an unrivaled home theater experience this fall."
     Toshiba Third Generation HD DVD Players
     Toshiba's third generation family starts with the entry level HD-A3
 player featuring 1080i output capability. The other two new models,
 Toshiba's HD-A30 and HD-A35, will output 1080p resolution (1920 x 1080p),
 the highest HD signal currently available. Both models are capable of
 outputting signals at 1080p/24 frames per second so consumers can enjoy
 movies in their native frame rate. The HD-A30 and HD-A35 models also
 feature "CE-Link" (HDMI(TM)-CEC), allowing two-way control between the HD
 DVD player and a TV through an HDMI connection.
     With a new slim design, Toshiba's third generation players have a
 cabinet that is approximately 1/4-inch slimmer than second generation
 models. All of Toshiba's HD DVD models are backward compatible allowing
 users to enjoy their libraries of current DVDs and CDs while improving the
 picture quality of regular DVDs by upconverting them through an HDMI
 connection to near high definition quality.
     New HD DVD Promotions
     To further drive HD DVD sales this fall, Toshiba also announced today a
 number of exciting new marketing initiatives and promotions. To communicate
 the benefits of HD DVD to millions of HDTV owners, Toshiba announced a
 season- long promotional campaign with the NBC Television Station Group and
 its broadcasts of Sunday Night Football with Bob Costas and Tiki Barber.
 This includes 30 second HD DVD ads, web sponsorships promoting the format,
 as well as special on-air vignettes that will build awareness and educate
 consumers about HD DVD throughout the holidays and into 2008.
     In addition, in order to allow consumers to enjoy the HD DVD experience
 right out of the box, Toshiba is offering consumers free movies with the
 purchase of their third generation players. With Toshiba's new bundle
 promotion, consumers will take home the highly acclaimed HD DVDs "300" from
 Warner Home Video and "The Bourne Identity" from Universal Studios Home
 Entertainment.
     "Warner is excited to offer consumers who purchase the new Toshiba HD
 DVD players the opportunity to own '300'," said Dorinda Marticorena, SVP
 Worldwide High Definition Media, Warner Home Video. "Not only is it the
 best selling HD DVD title to date, but it is also one of the most advanced
 titles with regard to new and innovative Hi Def features, both on the disc
 itself and through web connectivity. We believe that with the initial sales
 of "300", and this promotion, more than a half million consumers will own
 "300" on HD DVD by the end of this year."
     "Now is an exciting time to buy an HD DVD player, with a blockbuster
 title like 'The Bourne Identity' in the box at retail," said Craig
 Kornblau, President, Universal Studios Home Entertainment. "Toshiba is
 leading the way in bringing high definition home, and at prices that will
 fit in any home theater. By offering The Bourne Identity, in addition to
 Toshiba's 'Five Free' offer, we're giving consumers an amazing deal."
     In addition to its bundle promotion, Toshiba announced "The Perfect HD
 Offer," which will begin on October 1st 2007 and continue until February
 28th 2008. As a result, with the purchase of any Toshiba HD DVD player,
 consumers will be able to select five HD DVD titles for free, from a
 selection of 15, via a mail-in offer. Full offer details will be available
 at http://www.toshibahddvd.com.
     Beyond the Hi Def Movie Experience
     Beyond the high def picture and advanced audio, HD DVD delivers an
 immersive home theater experience with features such as picture-in-picture
 video and audio commentary. And now users can take their experience to a
 new level with value added web-enabled network capability. Thanks to the
 Ethernet port and persistent storage built into every Toshiba HD DVD player
 from the first generation models, studios have the ability to take movies
 to a higher level by allowing users to connect directly to their server and
 access bonus features as available. Examples of this value-added access can
 include movie trailers for new releases or the ability to share favorite
 scenes with other HD DVD player owners. Consumers may also purchase
 movie-related merchandise, ringtones and more without having to turn on
 their computers. Web-enabled network capability is now opening the door to
 a new entertainment experience beyond hi def video and audio.
     Firmware Updates Keep HD DVD Consumers Current
     With the Ethernet port available on every player, consumers are assured
 that their Toshiba HD DVD player is built for the future. With available
 firmware updates, Toshiba is able to keep a consumer's HD DVD player
 current by providing improved performance, new features and other
 capabilities to make the HD DVD experience consistent with what the studios
 have to offer. Today Toshiba is also announcing that in mid-September, a
 firmware update will be available for its second generation players. The
 update will bring 1080p/24 frames per second capability to its HD-XA2 and
 HD-A20 models.
     Third Gen Goes Green
     Toshiba is committed to not only making its products consumer friendly,
 but friendly to the environment as well. Its products, including the third
 generation HD DVD players, meet Toshiba's ongoing efforts to bring eco-
 conscious products to market and comply with the company's strict
 environmental policies. Environmental management is promoted both from the
 standpoint of improving products themselves and renewing manufacturing
 processes, which not only calls for the elimination of the use of hazardous
 substances in products, but also to avoid using such substances in any
 manufacturing process.
     For example, Toshiba HD DVD players are compliant with the EU RoHS
 Directive, a European Union environmental directive that prohibits or
 restricts the use of six hazardous substances, including lead, mercury and
 cadmium. Also, for energy conservation, all third generation players meet
 the Energy Star standard. Toshiba will place the Toshiba Group Earth
 Protection mark on its third generation players, packaging and promotional
 materials. The Toshiba Environmental Standard for granting the Toshiba
 Group Earth Protection mark will soon be available on Toshiba America
 Consumer Products, L.L.C.'s official website.
     Momentum For HD DVD Continues to Grow
     This fall, with the availability of Toshiba's third generation players,
 and a significant increase in the rollout of HD DVD movie titles --
 expected to increase from 300 to 1,000 titles by the end of the year --
 momentum for HD DVD is undeniable. "With the recent announcement by
 Paramount and DreamWorks Animation SKG to exclusively support HD DVD, in
 addition to studio support from Universal and Warner, New Line Cinema and
 HBO, consumers now have even greater reason to supplement their HDTV
 purchase with a high def HD DVD movie experience," said Yoshi Uchiyama,
 Group Vice President, Toshiba America Digital A/V Group. "New players, new
 promotions, new movie titles and new studio partners are all evidence that
 HD DVD is delivering the ultimate high definition experience to the broader
 consumer market."
     For more information on HD DVD, please visit www.toshibahddvd.com.
 
     Expected Pricing and Expected Availability:
     HD-A3 ($299.99, October 2007)
     HD-A30 ($399.99, September 2007)
     HD-A35 ($499.99, October 2007)
     About Toshiba America Consumer Products, L.L.C.
     Toshiba America Consumer Products, L.L.C. is owned by Toshiba America,
 Inc., a subsidiary of Toshiba Corporation, a world leader in high
 technology products with subsidiaries worldwide. Toshiba is a pioneer in HD
 DVD, DVD and DVD Recorder technology and a leading manufacturer of a full
 line of home entertainment products, including flat panel TV, combination
 products and portable devices. Toshiba America Consumer Products, L.L.C. is
 headquartered in Wayne, New Jersey. For additional information, please
 visit www.tacp.toshiba.com.
     Important Notes:
     HD DVD with high-definition content required for HD viewing. Up-
 conversion of DVD content will result in near HD picture quality. Viewing
 high-definition content and up-converting DVD content may require an HDCP
 capable DVI or HDMI input on your display device. 1080p capable display
 required for viewing content in 1080p. Firmware update may be required for
 some interactive features depending on content, which may also require an
 always-on broadband internet connection. Some features may require
 additional bandwidth. To take advantage of web-enabled network content,
 downloading and installing the latest firmware (ver.2.3 for HD DVD player
 models HD-XA1, HD-A1, and HD-D1; ver.2.0 for HD DVD player models HD-XA2,
 HD-A2, HD-A2W, HD-D2, HD- A2C, and HD-A20; and ver.1.0 for HD-A35, HD-A30,
 and HD-A3) is required. Web- enabled features require an always on
 broadband connection along with specific movie titles that include this
 form of content. MP3/WMA audio files not supported. For 24p output, content
 that was created in 1080p/24 frames/sec is required. Viewing 24p output
 requires an HD display capable of accepting a 1080p/24Hz signal. Use of
 CE-Link, which is a feature based on HDMI-CEC, requires an HDMI-CEC
 compatible display device. Depending on the specifications of your TV, some
 or all CE-Link functions may not work even if your TV is HDMI-CEC
 compatible. Use of High Bit Rate Audio requires High Bit Rate Audio
 compatible AV receiver. Deep Color feature as specified in HDMI 1.3a
 requires compatible Deep Color capable HD display and/or device. Because HD
 DVD is a new format that makes use of new technologies, certain disc,
 digital connection and other compatibility and/or performance issues are
 possible. This may, in rare cases, include disc freezing while accessing
 certain disc features or functions, or certain parts of the disc not
 playing back or operating as fully intended. If you experience such issues,
 please refer to the FAQ sections of www.toshibahddvd.com or
 www.tacp.toshiba.com for information on possible work-around solutions or
 the availability of firmware updates that may resolve your problem, or
 contact Toshiba Customer Solutions. Some features subject to delayed
 availability. While Toshiba has made every effort at the time of
 publication to ensure the accuracy of the information provided herein,
 product specifications, configurations, system/component/options
 availability are all subject to change without notice. For additional
 information on Toshiba HD DVD players, please visit
 http://www.tacp.toshiba.com/hddvd/
     HDMI, the HDMI logo, and High-Definition Multimedia Interface are
 trademarks or registered trademarks of HDMI Licensing, LLC.
     HD DVD and DVD are trademarks of DVD Format/Logo Licensing Corporation.
 
 

SOURCE Toshiba America Consumer Products, L.L.C.
    CEDIA, DENVER, Sept. 5 /PRNewswire/ -- Toshiba America Consumer
 Products, L.L.C. ("Toshiba") revealed its third generation HD DVD players
 at the CEDIA show today rolling out its most advanced, affordable line of
 HD DVD players with outstanding functionalities and Web-enabled network
 capabilities of the HD DVD format. Gearing up for the new line to hit
 shelves this fall, Toshiba also announced new HD DVD marketing initiatives
 and consumer promotions, including a season-long promotional campaign with
 NBC Television Station Group for Sunday Night Football broadcasts, a free
 two movie bundle with third generation players and a new five free HD DVD
 movie promotion.
     "We have raised the bar yet again with the unmatched interactive
 capabilities and state-of-the art video and audio performance of our third
 generation players," said Jodi Sally, Vice President of Marketing,
 Toshiba's Digital A/V Group. "Web-enabled network capabilities, available
 on HD DVD, illustrate how Toshiba is delivering on its commitment to
 provide consumers with the ultimate home entertainment experience in high
 definition. With this new line, a growing base of HDTV consumers can now
 look forward to an unrivaled home theater experience this fall."
     Toshiba Third Generation HD DVD Players
     Toshiba's third generation family starts with the entry level HD-A3
 player featuring 1080i output capability. The other two new models,
 Toshiba's HD-A30 and HD-A35, will output 1080p resolution (1920 x 1080p),
 the highest HD signal currently available. Both models are capable of
 outputting signals at 1080p/24 frames per second so consumers can enjoy
 movies in their native frame rate. The HD-A30 and HD-A35 models also
 feature "CE-Link" (HDMI(TM)-CEC), allowing two-way control between the HD
 DVD player and a TV through an HDMI connection.
     With a new slim design, Toshiba's third generation players have a
 cabinet that is approximately 1/4-inch slimmer than second generation
 models. All of Toshiba's HD DVD models are backward compatible allowing
 users to enjoy their libraries of current DVDs and CDs while improving the
 picture quality of regular DVDs by upconverting them through an HDMI
 connection to near high definition quality.
     New HD DVD Promotions
     To further drive HD DVD sales this fall, Toshiba also announced today a
 number of exciting new marketing initiatives and promotions. To communicate
 the benefits of HD DVD to millions of HDTV owners, Toshiba announced a
 season- long promotional campaign with the NBC Television Station Group and
 its broadcasts of Sunday Night Football with Bob Costas and Tiki Barber.
 This includes 30 second HD DVD ads, web sponsorships promoting the format,
 as well as special on-air vignettes that will build awareness and educate
 consumers about HD DVD throughout the holidays and into 2008.
     In addition, in order to allow consumers to enjoy the HD DVD experience
 right out of the box, Toshiba is offering consumers free movies with the
 purchase of their third generation players. With Toshiba's new bundle
 promotion, consumers will take home the highly acclaimed HD DVDs "300" from
 Warner Home Video and "The Bourne Identity" from Universal Studios Home
 Entertainment.
     "Warner is excited to offer consumers who purchase the new Toshiba HD
 DVD players the opportunity to own '300'," said Dorinda Marticorena, SVP
 Worldwide High Definition Media, Warner Home Video. "Not only is it the
 best selling HD DVD title to date, but it is also one of the most advanced
 titles with regard to new and innovative Hi Def features, both on the disc
 itself and through web connectivity. We believe that with the initial sales
 of "300", and this promotion, more than a half million consumers will own
 "300" on HD DVD by the end of this year."
     "Now is an exciting time to buy an HD DVD player, with a blockbuster
 title like 'The Bourne Identity' in the box at retail," said Craig
 Kornblau, President, Universal Studios Home Entertainment. "Toshiba is
 leading the way in bringing high definition home, and at prices that will
 fit in any home theater. By offering The Bourne Identity, in addition to
 Toshiba's 'Five Free' offer, we're giving consumers an amazing deal."
     In addition to its bundle promotion, Toshiba announced "The Perfect HD
 Offer," which will begin on October 1st 2007 and continue until February
 28th 2008. As a result, with the purchase of any Toshiba HD DVD player,
 consumers will be able to select five HD DVD titles for free, from a
 selection of 15, via a mail-in offer. Full offer details will be available
 at http://www.toshibahddvd.com.
     Beyond the Hi Def Movie Experience
     Beyond the high def picture and advanced audio, HD DVD delivers an
 immersive home theater experience with features such as picture-in-picture
 video and audio commentary. And now users can take their experience to a
 new level with value added web-enabled network capability. Thanks to the
 Ethernet port and persistent storage built into every Toshiba HD DVD player
 from the first generation models, studios have the ability to take movies
 to a higher level by allowing users to connect directly to their server and
 access bonus features as available. Examples of this value-added access can
 include movie trailers for new releases or the ability to share favorite
 scenes with other HD DVD player owners. Consumers may also purchase
 movie-related merchandise, ringtones and more without having to turn on
 their computers. Web-enabled network capability is now opening the door to
 a new entertainment experience beyond hi def video and audio.
     Firmware Updates Keep HD DVD Consumers Current
     With the Ethernet port available on every player, consumers are assured
 that their Toshiba HD DVD player is built for the future. With available
 firmware updates, Toshiba is able to keep a consumer's HD DVD player
 current by providing improved performance, new features and other
 capabilities to make the HD DVD experience consistent with what the studios
 have to offer. Today Toshiba is also announcing that in mid-September, a
 firmware update will be available for its second generation players. The
 update will bring 1080p/24 frames per second capability to its HD-XA2 and
 HD-A20 models.
     Third Gen Goes Green
     Toshiba is committed to not only making its products consumer friendly,
 but friendly to the environment as well. Its products, including the third
 generation HD DVD players, meet Toshiba's ongoing efforts to bring eco-
 conscious products to market and comply with the company's strict
 environmental policies. Environmental management is promoted both from the
 standpoint of improving products themselves and renewing manufacturing
 processes, which not only calls for the elimination of the use of hazardous
 substances in products, but also to avoid using such substances in any
 manufacturing process.
     For example, Toshiba HD DVD players are compliant with the EU RoHS
 Directive, a European Union environmental directive that prohibits or
 restricts the use of six hazardous substances, including lead, mercury and
 cadmium. Also, for energy conservation, all third generation players meet
 the Energy Star standard. Toshiba will place the Toshiba Group Earth
 Protection mark on its third generation players, packaging and promotional
 materials. The Toshiba Environmental Standard for granting the Toshiba
 Group Earth Protection mark will soon be available on Toshiba America
 Consumer Products, L.L.C.'s official website.
     Momentum For HD DVD Continues to Grow
     This fall, with the availability of Toshiba's third generation players,
 and a significant increase in the rollout of HD DVD movie titles --
 expected to increase from 300 to 1,000 titles by the end of the year --
 momentum for HD DVD is undeniable. "With the recent announcement by
 Paramount and DreamWorks Animation SKG to exclusively support HD DVD, in
 addition to studio support from Universal and Warner, New Line Cinema and
 HBO, consumers now have even greater reason to supplement their HDTV
 purchase with a high def HD DVD movie experience," said Yoshi Uchiyama,
 Group Vice President, Toshiba America Digital A/V Group. "New players, new
 promotions, new movie titles and new studio partners are all evidence that
 HD DVD is delivering the ultimate high definition experience to the broader
 consumer market."
     For more information on HD DVD, please visit www.toshibahddvd.com.
 
     Expected Pricing and Expected Availability:
     HD-A3 ($299.99, October 2007)
     HD-A30 ($399.99, September 2007)
     HD-A35 ($499.99, October 2007)
     About Toshiba America Consumer Products, L.L.C.
     Toshiba America Consumer Products, L.L.C. is owned by Toshiba America,
 Inc., a subsidiary of Toshiba Corporation, a world leader in high
 technology products with subsidiaries worldwide. Toshiba is a pioneer in HD
 DVD, DVD and DVD Recorder technology and a leading manufacturer of a full
 line of home entertainment products, including flat panel TV, combination
 products and portable devices. Toshiba America Consumer Products, L.L.C. is
 headquartered in Wayne, New Jersey. For additional information, please
 visit www.tacp.toshiba.com.
     Important Notes:
     HD DVD with high-definition content required for HD viewing. Up-
 conversion of DVD content will result in near HD picture quality. Viewing
 high-definition content and up-converting DVD content may require an HDCP
 capable DVI or HDMI input on your display device. 1080p capable display
 required for viewing content in 1080p. Firmware update may be required for
 some interactive features depending on content, which may also require an
 always-on broadband internet connection. Some features may require
 additional bandwidth. To take advantage of web-enabled network content,
 downloading and installing the latest firmware (ver.2.3 for HD DVD player
 models HD-XA1, HD-A1, and HD-D1; ver.2.0 for HD DVD player models HD-XA2,
 HD-A2, HD-A2W, HD-D2, HD- A2C, and HD-A20; and ver.1.0 for HD-A35, HD-A30,
 and HD-A3) is required. Web- enabled features require an always on
 broadband connection along with specific movie titles that include this
 form of content. MP3/WMA audio files not supported. For 24p output, content
 that was created in 1080p/24 frames/sec is required. Viewing 24p output
 requires an HD display capable of accepting a 1080p/24Hz signal. Use of
 CE-Link, which is a feature based on HDMI-CEC, requires an HDMI-CEC
 compatible display device. Depending on the specifications of your TV, some
 or all CE-Link functions may not work even if your TV is HDMI-CEC
 compatible. Use of High Bit Rate Audio requires High Bit Rate Audio
 compatible AV receiver. Deep Color feature as specified in HDMI 1.3a
 requires compatible Deep Color capable HD display and/or device. Because HD
 DVD is a new format that makes use of new technologies, certain disc,
 digital connection and other compatibility and/or performance issues are
 possible. This may, in rare cases, include disc freezing while accessing
 certain disc features or functions, or certain parts of the disc not
 playing back or operating as fully intended. If you experience such issues,
 please refer to the FAQ sections of www.toshibahddvd.com or
 www.tacp.toshiba.com for information on possible work-around solutions or
 the availability of firmware updates that may resolve your problem, or
 contact Toshiba Customer Solutions. Some features subject to delayed
 availability. While Toshiba has made every effort at the time of
 publication to ensure the accuracy of the information provided herein,
 product specifications, configurations, system/component/options
 availability are all subject to change without notice. For additional
 information on Toshiba HD DVD players, please visit
 http://www.tacp.toshiba.com/hddvd/
     HDMI, the HDMI logo, and High-Definition Multimedia Interface are
 trademarks or registered trademarks of HDMI Licensing, LLC.
     HD DVD and DVD are trademarks of DVD Format/Logo Licensing Corporation.
 
 SOURCE Toshiba America Consumer Products, L.L.C.