Toshiba Dramatically Enhances REGZA(TM) LCD Flat Panel TV Line Capitalizing on Momentum From Successful Brand Launch

Positioned to continue expanding its share in the LCD TV market, Toshiba

introduces 13 new REGZA models offering larger screen sizes,

state-of-the-art picture technologies and beautiful high-gloss designs

    CES, LAS VEGAS, Jan. 7 /PRNewswire/ -- Toshiba America Consumer
 Products, L.L.C. ("Toshiba") announced today its newly enhanced LCD flat
 panel line at CES 2007. In a move designed to build on the momentum from
 its May 2006 REGZA brand launch, Toshiba is rolling out 13 new REGZA models
 including new high level picture technologies, larger screen sizes and
 beautiful new high-gloss cosmetic designs.
     Toshiba's REGZA LCD line includes new models ranging from 26"
 diagonally measured all the way up to 57" diagonally measured - the 52" and
 57" screen sizes are new and on display at CES. New industry leading
 enhancement technologies found in the line include PixelPure3G(TM),
 DynaLight(TM), ColorBurst(TM), ClearFrame(TM) and CE-Link(TM).
     "The acceptance of REGZA in the marketplace has been stunning," said
 Scott Ramirez, Vice President of Marketing. "Our market share in 32"+ LCD
 has nearly tripled in just six months. The combination of high quality you
 can trust, leading technology to take you into the future, and true
 consumer value, is making REGZA the smart choice."
     For 2007, Toshiba has enhanced overall image quality yet again,
 creating a new line of REGZA LCD TV with picture quality that is truly
 second to none. In addition to its continued commitment to image quality,
 Toshiba has now focused on creating cabinetry that will also set REGZA
 apart. All new 2007 REGZA models now feature beautiful high-gloss black
 cabinetry with Toshiba's slim SoundStrip(TM) speaker technology. SoundStrip
 enables more compact cabinetry, without sacrificing the big home theater
 sound, creating a more modern high-class look.
     REGZA 720p - HL67 & LV67 Series
     Toshiba's REGZA line includes six 720p models ranging from 26"
 diagonally measured to the new 42" diagonally measured. These televisions
 include new advanced Toshiba technologies such as PixelPure3G and
 DynaLight. The new Toshiba PixelPure3G advanced 14-bit internal digital
 video processing offers 4,096 levels of gradation for 16 times the
 gradation levels of standard 8-bit systems, and now creates cleaner more
 natural images by incorporating new enhanced MPEG noise reduction
 technology. Unlike standard LCD panels, the new CineSpeed(TM) panels
 incorporate DynaLight dynamic backlight control. This system works with
 PixelPure to monitor the brightness of the incoming video signal, and then
 adjust the backlight intensity to maximize contrast. This system creates a
 dynamic contrast that is up to 5X that of the original panel contrast,
 significantly improving black levels for deep images in virtually any
 viewing environment.
     For 2007, REGZA 720p models truly stand out with beautiful high-gloss
 black cabinetry, currently uncommon in this category. Plus, the entire 2007
 REGZA line also includes ATSC/QAM digital tuning, SRS WOW(TM) sound, a PC
 input, and three HDMI(TM) inputs for simple and complete all-digital
 connectivity.
     Toshiba will also offer two REGZA LCDVD(TM) models in 26" diagonally
 measured and 32" diagonally measured sizes. These models offer all of the
 advanced technologies of the REGZA 720p TV models, plus a built-in DVD
 player with internal upconversion to 720p for HD display.
     REGZA 1080p Full HD - HL167 Series
     Toshiba continues to expand its 1080p offering and is adding a 52"
 diagonally measured LCD model to its REGZA 1080p Full HD line-up, which
 already includes 42" and 47" diagonally measured models.
     2007 REGZA 1080p Full HD models all accept 1080p input signals and
 include enhancements such as ColorBurst, and CE-Link (HDMI - CEC). While a
 standard LCD TV may only reproduce 72% of the NTSC color gamut, ColorBurst
 is a wide color gamut LCD that can reproduce 90%+ for 25% more color. REGZA
 1080p Full HD models now provide both enhanced resolution and increased
 color depth for richer colors and more realistic images. CE-Link allows
 two-way control between the TV and applicable source devices, such as HD
 DVD, through the HDMI cable. The user can use the TV remote to control the
 source devices, or the source devices to control the TV, allowing
 simplified operation. Because no IR is needed, the source devices can be
 placed in a cabinet or closet, which is perfect for flat panel TV
 applications. To ensure flexible remote connectivity of non CE-Link source
 devices, Full HD models also include an IR Pass-Through jack.
     2007 REGZA 1080p Full HD models feature new step-up high-gloss black
 cabinetry that further differentiates the 720p and 1080p Full HD series.
 These models also include Toshiba's Native Mode, which provides clean 1080p
 pixel-for-pixel display without any overscanning.
     Cinema Series(R) REGZA 1080p Full HD - LX177 Series
     In addition to the many enhancements made throughout the new REGZA
 line, Toshiba is proud to offer four new Cinema Series REGZA 1080p Full HD
 models in 42", 46", and new 52" and 57" diagonally measured screen sizes -
 57" is the largest flat panel TV Toshiba has offered yet. In addition to
 the features and benefits of all the new REGZA models mentioned above, 2007
 Cinema Series REGZA models also feature new ClearFrame 120 Hz anti-blur
 technology. This advanced technology doubles the frame rate from 60 frames
 per second to 120 frames per second using Motion Vector Frame
 Interpolation, virtually eliminating motion blur without adding flicker or
 reducing image brightness. This makes Cinema Series REGZA the perfect
 choice for fast action movies and sports. The Cinema Series REGZA HDMI
 connections also include Deep Color and XVycc technology for further
 enhanced color space.
     Cinema Series REGZA 1080p Full HD models also feature a new and
 innovative premium cabinet design with new SoundStrip2 technology. This
 technology utilizes an acoustic chamber within the set to develop rich
 bass, natural voices and crisp highs, all with a further reduced cabinet
 height enhancing the overall Cinema Series design.
     In addition, Cinema Series REGZA models target high-end home theater
 applications with connectivity such as an IR input and a THINC(TM) RJ-45
 connection, plus Virtual Dolby(R) sound and a new 6-Item A/V illuminated
 universal remote.
     Expected Availability
 
     REGZA
     26HL67 (March/April 2007)
     32HL67 (March/April 2007)
     37HL67 (March/April 2007)
     42HL67 (March/April 2007)
 
     REGZA LCDVD
     26LV67 (March/April 2007)
     32LV67 (March/April 2007)
 
     REGZA 1080p Full HD
     42HL167 (March/April 2007)
     47HL167 (June/July 2007)
     52HL167 (June/July 2007)
 
     Cinema Series REGZA 1080p Full HD
     42LX177 (June/July 2007)
     46LX177 (June/July 2007)
     52LX177 (June/July 2007)
     57LX177 (June/July 2007)
 
     About Toshiba America Consumer Products, L.L.C.
     Toshiba America Consumer Products, L.L.C. is owned by Toshiba America,
 Inc., a subsidiary of Toshiba Corporation, a world leader in high
 technology products with subsidiaries worldwide. Toshiba is a pioneer in HD
 DVD, DVD and DVD Recorder technology and a leading manufacturer of a full
 line of home entertainment products, including flat panel TV, rear
 projection and direct view televisions, combination products and portable
 devices. Toshiba America Consumer Products, L.L.C. is headquartered in
 Wayne, New Jersey. For additional information please visit
 www.tacp.toshiba.com.
     Some DVD-R/DVD-RW and CD-R/CD-RW discs may be incompatible due to laser
 pick up and disc design. CD-R/CD-RW discs must be recorded using CD-DA
 method for CD audio playback. Products may not support some
 MP3/WMA/JPEG/DivX recordings due to differences in recording formats, disc
 structure, or condition of the disc (use of CD-RW for MP3 files is not
 recommended). See owner's manual for more information.
     Dolby is a registered trademark of Dolby Laboratories.
     HDMI, the HDMI logo and High-Definition Multimedia Interface are
 trademarks or registered trademarks of HDMI Licensing, L.L.C.
     WOW is a trademark of SRS Labs, Inc.
     All others are trademarks or registered trademarks of their respective
 companies.
 
 

SOURCE Toshiba America Consumer Products, L.L.C.