Touchmedia Announces Addition of Da Zhong and QiangSheng Taxi Fleet Further Strengthening Their Market Leading Position

Jun 27, 2007, 01:00 ET from Touchmedia

    SHANGHAI, China, June 27 /Xinhua-PRNewswire/ -- Touchmedia today
 announced the addition of Da Zhong and Qiang Sheng, two of Shanghai's
 premier taxi fleets, to its roster for in-taxi touchscreen and paper
 advertising. These fleets have exclusive taxi rank privileges at many of
 Shanghai's premier office buildings, apartments, shopping centres and
     "We're delighted," said Touchmedia CEO Micky Fung, "as this gives us
 all five fleets we initially wanted. We can now control the taxi
 environment and have fleets with the best maintained taxis in the market."
     This sentiment was echoed by Mr. Wang Weiping, CEO of Qiangsheng Taxi
 Advertising Group, "Touchmedia is the most technologically advanced and
 professionally organized in-taxi media company in China. We very much look
 forward to a long-term relationship."
     These two new contracts, together with those already announced with
 Bashi, Blue Union and Hai Bor, mean that Touchmedia controls 22,000 taxis,
 in a market of 34,000 cars in major fleets. Last week Touchmedia also
 announced that it was concluding contracts for 10,000 taxis for
 touchscreens in Beijing, in addition to the 30,000 taxis already displaying
 paper advertising.
     "We can measure exactly how many people see the advertising in every
 taxi and what they do with our interactive screens. Advertisers are amazed
 to get this detail and be able to measure precisely their return on
 investment. That's what is driving the demand and our expansion," says Mr
     Touchmedia is China's main interactive outdoor media company. They are
 leading developers of proprietary interactive hardware and software. They
 have been selling advertising space on their touchscreen systems and paper
 posters since 2002, as well as providing creative support.
     For more information, please contact:
      Rochelle Luo
      Email: +86-21-5109-8699 x1208

SOURCE Touchmedia