SHANGHAI, China, July 24 /Xinhua-PRNewswire/ -- Touchmedia and EMMA
Entertainment today announced an ongoing partnership to promote major music
and sports entertainment acts in China.
Touchmedia is China's leading provider of in-taxi media, with
touchscreens, paper posters and the company's own magazines placed in a
total of more than 50,000 taxis in Shanghai and Beijing each month. It is
launching in several other cities this year, including Guangzhou and
EMMA is most famous for bringing the Rolling Stones, Eric Clapton and
most recently, Christina Aguilera to China. Their next promotion is Avril
Lavigne on August 15th at Shanghai's Qizhong Arena.
Explained EMMA CEO Jonathan Krane, "We saw again with the Christina
Aguilera concert that Touchmedia's in taxi advertising is simply the most
cost effective way to reach affluent white collar residents of Shanghai and
Beijing. Their results were simply spectacular."
Micky Fung CEO of Touchmedia said, "We are delighted to support EMMA.
They are enormously professional and well organized. I am sure Avril
Lavigne's concert will be a huge success for them."
The sponsorships involve production of interactive icons for Shanghai
taxis, as well as video commercials, touchscreen interactive sites, poster
advertising and taxi magazine ads.
Touchmedia has also agreed sponsorship deals with the HSBC Golf
Champions tournament in November and the Shanghai Golden Grand Prix for
athletics in September, as well as being proud to support the Special
Olympics in October in Shanghai. "It is great to see that our media is
being recognized for both its huge reach of the top end demographic and for
the impact it has with the interactivity," said Mr Fung.
Mr Fung continued, "These sites seems hugely popular. More than 4
million people watched the Christina Aguilera commercial on our in-taxi
screens and the interactive sites are averaging more than 500,000 entries
per month in 2000 taxis. The average person is spending more than a minute
checking out each icon and the ticketing detail."
Touchmedia is China's main interactive outdoor media company. As a
leading developer of proprietary interactive hardware and software, the
Company also sells advertising space on their touchscreen systems and paper
posters, and providing creative support.
For further information, please contact:
Tel: +86-21-5109-8699 x1208
SOURCE Touchmedia; EMMA Entertainment