Touchmedia Announces Partnership with EMMA Entertainment

Taxi Media by Far the Most Effective Means Says EMMA CEO

Jul 24, 2007, 01:00 ET from Touchmedia from ,EMMA Entertainment

    SHANGHAI, China, July 24 /Xinhua-PRNewswire/ -- Touchmedia and EMMA
 Entertainment today announced an ongoing partnership to promote major music
 and sports entertainment acts in China.
     Touchmedia is China's leading provider of in-taxi media, with
 touchscreens, paper posters and the company's own magazines placed in a
 total of more than 50,000 taxis in Shanghai and Beijing each month. It is
 launching in several other cities this year, including Guangzhou and
     EMMA is most famous for bringing the Rolling Stones, Eric Clapton and
 most recently, Christina Aguilera to China. Their next promotion is Avril
 Lavigne on August 15th at Shanghai's Qizhong Arena.
     Explained EMMA CEO Jonathan Krane, "We saw again with the Christina
 Aguilera concert that Touchmedia's in taxi advertising is simply the most
 cost effective way to reach affluent white collar residents of Shanghai and
 Beijing. Their results were simply spectacular."
     Micky Fung CEO of Touchmedia said, "We are delighted to support EMMA.
 They are enormously professional and well organized. I am sure Avril
 Lavigne's concert will be a huge success for them."
     The sponsorships involve production of interactive icons for Shanghai
 taxis, as well as video commercials, touchscreen interactive sites, poster
 advertising and taxi magazine ads.
     Touchmedia has also agreed sponsorship deals with the HSBC Golf
 Champions tournament in November and the Shanghai Golden Grand Prix for
 athletics in September, as well as being proud to support the Special
 Olympics in October in Shanghai. "It is great to see that our media is
 being recognized for both its huge reach of the top end demographic and for
 the impact it has with the interactivity," said Mr Fung.
     Mr Fung continued, "These sites seems hugely popular. More than 4
 million people watched the Christina Aguilera commercial on our in-taxi
 screens and the interactive sites are averaging more than 500,000 entries
 per month in 2000 taxis. The average person is spending more than a minute
 checking out each icon and the ticketing detail."
     Touchmedia is China's main interactive outdoor media company. As a
 leading developer of proprietary interactive hardware and software, the
 Company also sells advertising space on their touchscreen systems and paper
 posters, and providing creative support.
     For further information, please contact:
      Rochelle Luo
      Tel:   +86-21-5109-8699 x1208

SOURCE Touchmedia; EMMA Entertainment