SHANGHAI, China, June 14 /Xinhua-PRNewswire/ -- Touchmedia today
announced a huge expansion of its Beijing operations. They have completed
contracts for 30,000 taxis to carry their interior posters and Bai Xing
magazine, and are close to concluding agreements for 15,000 more vehicles.
Touchmedia will also launch their interactive taxi touchscreens within
the next few months, and have agreements for a further 10,000 taxis to
include this system. Combined, this will give Touchmedia more than 75% of
taxis in the Beijing market. They already have a dominant position in
Shanghai, with contracts for all 5 of the top fleets.
This system will provide a service to passengers with maps, information
about Beijing facilities and locations, translations for foreign visitors,
news on relevant events in the city, as well as dining, shopping and
Touchmedia launched a similar system in Shanghai earlier this year. For
advertisers, the system offers targeted reach of the affluent, white-collar
professionals who use taxis frequently. With the interactivity of the
touchscreen, making the content much more involving, the medium also
achieves dramatically higher advertising recall and response. Beijing
government figures show that 4 million people per day ride in taxis in the
Supporting clients to date include Sony Ericsson, HSBC, Volkswagen,
McDonald's, Kodak, Dove, Dopod, Calvin Klein, Nokia, Virgin Airlines, PICC,
Guangda Bank and more than 80 others.
CEO, Micky Fung said, ''There will be more announcements soon. Business
demand is helping us to go national very quickly.''
Touchmedia is China's main interactive outdoor media company. They are
leading developers of proprietary interactive hardware and software, as
well selling advertising space on their systems and providing creative
For further information, please contact:
Rochelle Luo of Touchmedia
Tel: +86-21-5109-8699 x1208