SHANGHAI, May 25 /PRNewswire-Asia/ -- Touchmedia today announced that they
had completed their latest round of financing, amounting to in excess of 100
million RMB, despite the current challenging economic environment. The round
was led by CDIB Capital Ltd, affiliated China Development Financial Holdings,
and included investors from previous rounds, TLC Capital, Qiming Ventures and
Mustang Ventures, as well as the founder and CEO, Mr Micky Fung and his
affiliate companies.
Noted Managing Director of CDIB Capital, Lionel de Saint-Exupery, "CDIB
Capital is delighted to lead this new round of financing which will allow
Touchmedia to accelerate the roll-out of its highly successful business model
across China. This investment is perfectly aligned with our strategy of
supporting high-growth, innovative companies led by exceptional management
teams. We look forward to working closely with Micky and his remarkable team
to ensure the long term success of Touchmedia.''
Representing CDIB Capital on Touchmedia's board of directors will be Vice
President Adam Bornstein, who added, ''With revenue growth accelerating,
bucking the advertising industry's global malaise, Touchmedia's gatekeeper
status uniquely positions it as China's only nationwide in-taxi advertising
channel. Indeed, you'd be hard pressed to find another out of home media
channel that not only offers passengers an entertaining and engaging platform,
but also provides advertisers with highly targeted marketing and rich consumer
data - it's a win-win for all."
Explained CEO Micky Fung, ''To have been able to raise funds in such a
difficult time, and to still have been able to select a partner with a track
record of success and strong strategic input, such as CDIB, is a credit to the
strength of the business and the success to date. We will use the funds for
expansion in both existing and new cities, as in some areas we are already
unable to meet demand.''
Currently Touchmedia has more than 100,000 taxis under contract and is
operating in 4 cities: Beijing, Shanghai, Guangzhou and Shenzhen. Mr. Fung
advised that the system would be launched in a number of other cities within
the next 12 months and that international launches were being considered.
''People find the system fun and useful. They like to be able to select what
they want to watch and to play or seek information. A year ago independent
research said over 89% of passengers liked the system. That figure has now
climbed to 96%. The system is also helping people and serving a valuable role
in getting the word out for the more than 20 charities we support each year.
This ongoing commitment to public service helped us to win last year's award
for the Media Making the Greatest Contribution to the Community from the
Beijing government.''
Talking to the public confirmed this view. ''I particularly enjoyed the
Shanghai Auto Show program. You could vote for the best car,'' said Mr Wang,
who owns a local restaurant in Jing An. (Touchmedia advised that the Car of
the Year campaign had received more than 1,200,000 votes from passengers in
just the month of April). Mr Wang's wife elaborated that she liked being able
to get, ''Information on restaurants, shopping, cosmetics and clothes, instead
of sitting in the taxi with nothing to do.''
Gary Rieschel, Co Founder of Qiming, the Series A lead investor, described
how, ''Touchmedia has exceeded our expectations from the time of our
investment 3 years ago.'' Continued Joseph Huang of TLC Capital, "We believe
that the interactivity and consumer control that Touchmedia's products deliver
has proven itself to advertisers and the community. With new features, new
clients and rapid growth we remain convinced that this is the most promising
new media in the market.''
About Touchmedia
Touchmedia was founded in 2003, by Micky Fung, to develop state-of-the-art
touchscreen media technology in China. It is the largest in-taxi interactive
media company in China, delivering innovative digital media solutions for
clients and the out-of-home advertising industry, at a time when reaching
affluent consumers on traditional media is increasingly challenging.
SOURCE Touchmedia
