Touchstorm Names Board of Advisors to Manage Global Business Development and Maintain Strong Growth Trajectory
Following 37.6% Growth in Viewership YOY in June, Advisory Board Appointed to Provide Strategic Counsel for Continued Expansion Emerging Online Video Category.
NEW YORK, Aug. 6, 2012 /PRNewswire/ -- Touchstorm, the premier source for online video content distribution, has appointed an advisory board to guide strategic growth initiatives in 2012 and beyond. The move follows a banner year in which Touchstorm expanded its reach globally and achieved a No.18 overall ranking on comScore's Video Metrix Multimedia* report and is designed to accelerate global business development.
The six-person board, created and led by Alison Provost, CEO of Touchstorm, consists of well-respected business leaders from diverse industry backgrounds. They will serve as expert counsel for Touchstorm's management team as the company continues to grow its market share in the online video distribution and production category.
"As brands and publishers increasingly leverage video content to engage audiences, it will be important for Touchstorm to scale our business through technology and global capabilities," said Provost. "As the second half of 2012 kicks off, it's apparent that our business's growth will continue at an accelerated pace throughout the remainder of the year. As our company and the industry matures, our management team will look to our newly formed advisory board to guide anticipated growth."
The newly appointed Touchstorm Advisory Board members are:
Barton is an experienced client-side marketer, having held significant leadership roles at Colombo Yogurt and Polaroid. A student of business and marketing, Barton recently transitioned from VP of marketing for a large private-equity backed firm that consolidated a service industry via 84 acquisitions. He now runs a small investment fund. Barton also sits on the board of a number of companies and does his own private equity investing.
Glander, president and founder of Professional Risk Associates, established the company in 1989 as an independent medical malpractice insurance agency, which remains the focus today. He has spent decades as a successful entrepreneur and has co-invested with Alison Provost in a variety of businesses including a commercial real estate development company, "Professional Risk Associates," a marketing company PowerPact, and Touchstorm. He serves as non-executive director on the Touchstorm Board.
Glock is a senior vice president with MediaLink, a business-consulting firm. He is the former head of global media and global media purchasing for Procter & Gamble, where he was in charge of the largest advertising budget in the world, at $8 billion. He is also on the advisory board of a number of marketing, advertising and real-time bidding groups. Glock was the chairman of the Media Committee of the World Federation of Advertisers (WFA) for six years and deputy president of the WFA for two years. For the past four years he has served as president of the WFA.
Kimball is a principal with The Chasm Group, which is a strategy consulting practice dedicated to helping technology-based companies develop and execute strategies that accelerate profitable growth and increase the value of their business. He is also founder and CEO of IncNav.com. Kimball, a veteran of Silicon Valley, has spent over 20 years starting, reinventing, and advising fast-growth companies and has hand-on experience launching innovative business models, introducing new products, and acquiring and integrating companies.
Myers, a media economist and chairman of Media Advisory Group, is among the media industry's leading visionaries and economic forecasters. He speaks internationally about innovative business strategies and publishes the weekly Jack Myers Media Business Report, and Jack Myers Video Media Business Report at www.jackmyers.com. Myers has also authored three books on advertising and has been nominated for both an Academy and Emmy Award. He is a private investor, sits on numerous digital media company boards, and has advised more than 250 media companies, marketers and agencies.
Shulman is the CEO of digital marketing agency, Organic. He is a master at building customer engagement models and integrating the latest digital techniques to help brands grow their businesses. Former president of Wunderman, New York, Shulman also spent nine years at Digitas, holding a number of leadership positions culminating in the role of Managing Director. Prior to Digitas, Shulman garnered client-side experience as the brand strategy manager at Jaguar. David serves on numerous boards and provides strategic and marketing advice to founders and CEOs.
As Touchstorm continues to deliver ways for brands to achieve reach and engagement through online video, expanding to new markets will remain a focus for the company. The Touchstorm advisory board will provide informed support and expertise from the perspective of client side marketing, production, corporate, advertising, technology and the consulting industries.
Touchstorm (www.touchstorm.com) is a digital media distribution company and a pioneer in online editorial video creation. The company distributes and optimizes online editorial video for a wide range of clients using proprietary marketing tools and the Touchstorm Editorial Network. The company also works with today's leading brands and experts to create HD-quality, journalistic-style videos under the Howdini brand.
Through the Touchstorm Editorial Network, the company works with brands to syndicate videos into the editorial well of top-tier publishers around the web resulting in engagement scores significantly above industry benchmarks. Headquartered in New York, Touchstorm is an independent and employee-owned company.
*Source: June 2012 comScore US Video Metrix Multimedia Report, Unique Viewers
Kwittken + Company
More by this Source
Why Views Are Not Enough To Crown The Big Game Advertising Champion
Jan 31, 2014, 21:00 ET
Browse our custom packages or build your own to meet your unique communications needs.
Learn about PR Newswire services
Request more information about PR Newswire products and services or call us at (888) 776-0942.