LANSING, Mich., Dec. 17 /PRNewswire-USNewswire/ -- Legislation to provide permanent funding for the Pure Michigan campaign passed the House today by landslide margins. The legislation (HB 5018, HB 5088, and HB 5089) provides $30 million in permanent annual funding to enable Pure Michigan ads to run year-round and nationwide. The bills passed by margins of 98-7, 96-9 and 96-9 respectively.
"This is a dramatic step forward toward funding a program that has proven to return an average of around $2.86 in new sales tax revenues to the State that otherwise would never have been received," said Steve Yencich, President/CEO of the Michigan Lodging & Tourism Association, (MLTA). "Best of all, those new sales tax revenues are received in the same fiscal year, creating more revenues to support state schools and public safety programs in cities across Michigan."
On behalf of a broad coalition of tourism businesses, trade associations, convention and visitor bureaus and regional chambers, the Michigan Lodging & Tourism Association wishes to thank the bill sponsors, Representatives David Nathan (HB 5018), Dan Scripps (HB 5088), and Gary McDowell (HB 5089), as well as House Tourism Committee Chairman Joel Sheltrown and Speaker of the House Andy Dillon.
MLTA also thanks House Minority Leader Kevin Elsenheimer, House Tourism Committee Minority Vice Chair Jim Stamas, and Representatives Goeff Hansen and Ken Horn for their active and ongoing support of Michigan tourism.
"We deeply appreciate the support of all members of the House of Representatives. Our attention now turns to the Senate. Pure Michigan is now halfway home towards generating new jobs, new tax revenues, and lasting stimulus and growth of Michigan's economy," said Yencich.
Based in Lansing, the Michigan Lodging & Tourism Association is a 104-year-old trade association that educates, markets, and advocates on behalf of Michigan's lodging and tourism industries.
SOURCE Michigan Lodging and Tourism Association