MADISON, Wis., July 10 /PRNewswire/ -- Toyota is bringing its
nationwide tour called "Highway to the Future: Mobile Hybrid Experience,"
to Hybridfest 2008 in Madison, Wis., on July 19-20th as part of the Dane
County Fair. The tour is designed to provide consumers with a firsthand
opportunity to experience automotive hybrid technology and learn what they
can do to make a difference in the environment.
The tour will stop at numerous public events nationwide in 2008 and
consists of three simultaneously traveling exhibits. Consumers will have an
opportunity to learn about hybrid technology through a number of
interactive, educational stations and test drive a Toyota Prius, Camry
Hybrid or Highlander Hybrid.
"This tour invites consumers to learn more about the benefits and
technology of hybrid vehicles as well as Toyota's environmental
initiatives," said Keith Dahl, national engagement marketing manager for
Toyota Motor Sales, U.S.A., Inc. "Two of our key goals are to provide
people the opportunity to take an up-close look at how hybrid vehicles
operate and encourage lifestyle changes that can help protect the
Highway to the Future: Mobile Hybrid Experience serves as an
interactive mobile exhibit to the environment and alternative fuels. The
exhibit and ride-and-drive will be located at the Alliant Energy Center in
Madison from 10:00 a.m. - 4:30 p.m. on Saturday, July 19th and from noon -
4:30 p.m. on Sunday, July 20th.
There are four distinct interactive learning areas within the exhibit:
-- "Alternative Fuels: Fueling the Future," identifies the differences
in the various types of alternative fuels and how they are produced.
-- "Environment and Resources: Small Steps, Big Difference," shows
attendees what they can do to make a difference to the environment.
-- "The Prius Driving Experience" simulates the current Hybrid Synergy
Drive technology allowing visitors to interact with the system while
on-screen instructions offer driving tips.
-- "Hybrid Technology: Not All Hybrids are Created Equal" exhibit gives
visitors a better understanding of the various hybrid technology options on
the market and how hybrids benefit the consumer and the environment.
In addition, the exhibit provides attendees the opportunity to get
behind the wheel of a hybrid vehicle to experience Toyota's Hybrid Synergy
The hybrid experience offers more than just interesting educational
activities; it also is designed to minimize its own environmental impact.
Toyota will plant 50,000 trees in honor of those visiting the experience in
conjunction with the National Arbor Day Foundation.
These trees will help offset the "carbon footprint" of the trucks
transporting the tour across the country and will continue to have a
positive impact on the environment for years to come.
Toyota's Highway to the Future: Mobile Hybrid Experience will travel to
more than 150 events across the 48 contiguous United States over a total of
18 months. For more information or the schedule of events, please visit
About Toyota Motor Sales, U.S.A., Inc.
Toyota Motor Sales (TMS), U.S.A., Inc. is the marketing, sales,
distribution and customer service arm of Toyota, Lexus and Scion.
Established in 1957, TMS markets products and services through a network of
more than 1,400 Toyota, Lexus and Scion dealers. Toyota directly employs
over 36,000 people in the U.S. and sold more than 2.6 million vehicles in
2007. For more information about our company, please visit
http://www.toyota.com/ , http://www.lexus.com/ and http://www.scion.com/ .
SOURCE Toyota Motor Sales (TMS), U.S.A., Inc.