Toyota Brings 'Highway to the Future: Mobile Hybrid Experience' to Hybridfest 2008

Toyota's Mobile Experience Offers A Look Inside Hybrid Synergy Drive

Jul 10, 2008, 01:00 ET from Toyota Motor Sales (TMS), U.S.A., Inc.

    MADISON, Wis., July 10 /PRNewswire/ -- Toyota is bringing its
 nationwide tour called "Highway to the Future: Mobile Hybrid Experience,"
 to Hybridfest 2008 in Madison, Wis., on July 19-20th as part of the Dane
 County Fair. The tour is designed to provide consumers with a firsthand
 opportunity to experience automotive hybrid technology and learn what they
 can do to make a difference in the environment.
     The tour will stop at numerous public events nationwide in 2008 and
 consists of three simultaneously traveling exhibits. Consumers will have an
 opportunity to learn about hybrid technology through a number of
 interactive, educational stations and test drive a Toyota Prius, Camry
 Hybrid or Highlander Hybrid.
     "This tour invites consumers to learn more about the benefits and
 technology of hybrid vehicles as well as Toyota's environmental
 initiatives," said Keith Dahl, national engagement marketing manager for
 Toyota Motor Sales, U.S.A., Inc. "Two of our key goals are to provide
 people the opportunity to take an up-close look at how hybrid vehicles
 operate and encourage lifestyle changes that can help protect the
     Highway to the Future: Mobile Hybrid Experience serves as an
 interactive mobile exhibit to the environment and alternative fuels. The
 exhibit and ride-and-drive will be located at the Alliant Energy Center in
 Madison from 10:00 a.m. - 4:30 p.m. on Saturday, July 19th and from noon -
 4:30 p.m. on Sunday, July 20th.
     There are four distinct interactive learning areas within the exhibit:
     -- "Alternative Fuels: Fueling the Future," identifies the differences
 in the various types of alternative fuels and how they are produced.
     -- "Environment and Resources: Small Steps, Big Difference," shows
 attendees what they can do to make a difference to the environment.
     -- "The Prius Driving Experience" simulates the current Hybrid Synergy
 Drive technology allowing visitors to interact with the system while
 on-screen instructions offer driving tips.
     -- "Hybrid Technology: Not All Hybrids are Created Equal" exhibit gives
 visitors a better understanding of the various hybrid technology options on
 the market and how hybrids benefit the consumer and the environment.
     In addition, the exhibit provides attendees the opportunity to get
 behind the wheel of a hybrid vehicle to experience Toyota's Hybrid Synergy
 Drive system.
     The hybrid experience offers more than just interesting educational
 activities; it also is designed to minimize its own environmental impact.
 Toyota will plant 50,000 trees in honor of those visiting the experience in
 conjunction with the National Arbor Day Foundation.
     These trees will help offset the "carbon footprint" of the trucks
 transporting the tour across the country and will continue to have a
 positive impact on the environment for years to come.
     Toyota's Highway to the Future: Mobile Hybrid Experience will travel to
 more than 150 events across the 48 contiguous United States over a total of
 18 months. For more information or the schedule of events, please visit .
     About Toyota Motor Sales, U.S.A., Inc.
     Toyota Motor Sales (TMS), U.S.A., Inc. is the marketing, sales,
 distribution and customer service arm of Toyota, Lexus and Scion.
 Established in 1957, TMS markets products and services through a network of
 more than 1,400 Toyota, Lexus and Scion dealers. Toyota directly employs
 over 36,000 people in the U.S. and sold more than 2.6 million vehicles in
 2007. For more information about our company, please visit , and .

SOURCE Toyota Motor Sales (TMS), U.S.A., Inc.