LIVINGSTON, Mont., July 9 /PRNewswire/ -- Toyota is bringing its
nationwide tour called "Highway to the Future: Mobile Hybrid Experience,"
to Livingston, Montana for the Northern Rockies Sustainability Fair. The
tour is designed to provide consumers with a firsthand opportunity to
experience automotive hybrid technology.
The tour debuted Jan. 11, 2007 at the San Jose International Auto Show
and is traveling to more than 150 events throughout the country during the
next 18 months. Consumers will have an opportunity to test Toyota's Hybrid
Synergy Drive system and learn about hybrid technology through a number of
interactive educational exhibits and test drives.
"Most people have heard of hybrid technology and probably have a vague
idea of how it works, but few have actually driven a hybrid and or taken an
up-close look at its operation," said Celeste Migliore, Toyota's National
Manager, Advanced Technology Vehicles. "This tour allows consumers to learn
more about the technology behind this system and the benefits of hybrid
Highway to the Future: Mobile Hybrid Experience serves as a mobile
museum to the environment and alternative fuels. The exhibit will be
located at Sacajawea Park from 9:00 a.m. - 5:30 p.m. on Saturday, July 14.
There are four distinct interactive learning areas within the exhibit.
-- "Alternative Fuels: Fueling the Future," identifies the differences in
the various types of alternative fuels and how they are produced.
-- "Environment and Resources: Small Steps, Big Difference," shows
attendees what they can do to make a difference to the environment.
-- "The Prius Driving Experience" simulates the current Hybrid Synergy
Drive technology allowing visitors to interact with system while
on-screen instructions offer driving tips.
-- "Hybrid Technology: Not All Hybrids are Created Equal" exhibit
gives visitors a better understanding of the various hybrid technology
options on the market and how hybrids benefit the consumer and
In addition the exhibit provides attendees the opportunity to get
behind the wheel of the Prius, Camry Hybrid and Highlander Hybrid to
experience Toyota's Hybrid Synergy Drive system for themselves.
The hybrid experience offers more than just interesting educational
activities; it also is designed to minimize its own environmental impact.
Toyota will plant more than 50,000 trees in honor of those visiting the
experience in conjunction with the National Arbor Day Foundation. These
trees will help offset the "carbon footprint" of the trucks transporting
the tour across the country and will continue to have a positive impact on
the environment for years to come.
Toyota's Highway to the Future: Mobile Hybrid Experience will travel to
more than 150 events across the 48 contiguous United States during the next
18 months. For more information or the schedule of events please visit
Toyota Motor Sales (TMS), U.S.A., Inc. is the marketing, sales,
distribution and customer service arm of Toyota, Lexus and Scion in the
United States, marketing products and services through a network of 1,427
Toyota, Lexus and Scion dealers in 49 states. Established in 1957, TMS and
its subsidiaries also are involved in distribution logistics, motorsports,
and research and development.
Media Contact: Tracy Segal
GolinHarris for Toyota
SOURCE Toyota Motor Sales (TMS), U.S.A., Inc.