Toyota Brings 'Highway to the Future: Mobile Hybrid Experience' to Northern Rockies Sustainability Fair

Toyota's Mobile Experience Offers Look Inside Hybrid Synergy Drive

Jul 09, 2007, 01:00 ET from Toyota Motor Sales (TMS), U.S.A., Inc.

    LIVINGSTON, Mont., July 9 /PRNewswire/ -- Toyota is bringing its
 nationwide tour called "Highway to the Future: Mobile Hybrid Experience,"
 to Livingston, Montana for the Northern Rockies Sustainability Fair. The
 tour is designed to provide consumers with a firsthand opportunity to
 experience automotive hybrid technology.
     The tour debuted Jan. 11, 2007 at the San Jose International Auto Show
 and is traveling to more than 150 events throughout the country during the
 next 18 months. Consumers will have an opportunity to test Toyota's Hybrid
 Synergy Drive system and learn about hybrid technology through a number of
 interactive educational exhibits and test drives.
     "Most people have heard of hybrid technology and probably have a vague
 idea of how it works, but few have actually driven a hybrid and or taken an
 up-close look at its operation," said Celeste Migliore, Toyota's National
 Manager, Advanced Technology Vehicles. "This tour allows consumers to learn
 more about the technology behind this system and the benefits of hybrid
     Highway to the Future: Mobile Hybrid Experience serves as a mobile
 museum to the environment and alternative fuels. The exhibit will be
 located at Sacajawea Park from 9:00 a.m. - 5:30 p.m. on Saturday, July 14.
     There are four distinct interactive learning areas within the exhibit.
     -- "Alternative Fuels: Fueling the Future," identifies the differences in
        the various types of alternative fuels and how they are produced.
     -- "Environment and Resources: Small Steps, Big Difference," shows
        attendees what they can do to make a difference to the environment.
     -- "The Prius Driving Experience" simulates the current Hybrid Synergy
        Drive technology allowing visitors to interact with system while
        on-screen instructions offer driving tips.
     -- "Hybrid Technology: Not All Hybrids are Created Equal" exhibit
        gives visitors a better understanding of the various hybrid technology
        options on the market and how hybrids benefit the consumer and
        the environment.
     In addition the exhibit provides attendees the opportunity to get
 behind the wheel of the Prius, Camry Hybrid and Highlander Hybrid to
 experience Toyota's Hybrid Synergy Drive system for themselves.
     The hybrid experience offers more than just interesting educational
 activities; it also is designed to minimize its own environmental impact.
 Toyota will plant more than 50,000 trees in honor of those visiting the
 experience in conjunction with the National Arbor Day Foundation. These
 trees will help offset the "carbon footprint" of the trucks transporting
 the tour across the country and will continue to have a positive impact on
 the environment for years to come.
     Toyota's Highway to the Future: Mobile Hybrid Experience will travel to
 more than 150 events across the 48 contiguous United States during the next
 18 months. For more information or the schedule of events please visit
     About Toyota
     Toyota Motor Sales (TMS), U.S.A., Inc. is the marketing, sales,
 distribution and customer service arm of Toyota, Lexus and Scion in the
 United States, marketing products and services through a network of 1,427
 Toyota, Lexus and Scion dealers in 49 states. Established in 1957, TMS and
 its subsidiaries also are involved in distribution logistics, motorsports,
 and research and development.
     Media Contact: Tracy Segal
                    GolinHarris for Toyota

SOURCE Toyota Motor Sales (TMS), U.S.A., Inc.