Toyota Financial Services and mtvU Launch Sweepstakes for College Students to Win Brand New Toyota Yaris

    TORRANCE, Calif., Sept. 25 /PRNewswire/ -- What college student
 couldn't use a free set of wheels? Whether you're racing to class, the
 library or managing a crazy social life, any college student could benefit
 from having a reliable -- and let's face it -- cool car. Enter Toyota
 Financial Services (TFS) and mtvU, MTV's 24-hour college network.
     Beginning Sept. 25, the two organizations are sponsoring a sweepstakes
 where students can fill out a short survey at mtvU.com for a chance to win
 a 2007 Toyota Yaris.
     At the end of the entry period (Dec. 1), one student will be randomly
 selected as the ultimate winner of a brand new Toyota Yaris and Toyota Auto
 Care Pre-paid Maintenance package (provides extra bonuses like free
 maintenance and roadside assistance.)
     Another perk? Those who fill out the survey and enter the contest
 receive tips from TFS on building strong credit and how to make the
 dealership process smoother -- valuable information students won't likely
 get in their college courses. Tips will be featured on mtvU.com.
     "This is the first time Toyota Financial Services has sponsored a
 sweepstakes like this -- and we're excited to be reaching out to college
 students in the process," said Maria Tirado, TFS marketing manager. "The
 Yaris is a great vehicle, and an added benefit is being able to provide
 some understanding to our potential youth customers about the finance
 process through a great network like mtvU."
     TFS and mtvU teamed up earlier this year to take a college student
 interested in buying a car through the financing experience from start to
 finish in "real world-esque" style.
     This "Reality Checks (and Balances)" video spot featured a student
 making his way through the credit jungle of information and onto a Toyota
 vehicle lot where he found out that the dealership wasn't a jungle. Plus,
 he found out about programs like Toyota's College Grad program that helps a
 qualified applicant get into a Toyota.
     About Toyota Financial Services
     TFS is the finance and insurance brand for Toyota in the United States.
 TFS retail auto financing and leasing services are offered through
 dealerships and Toyota Motor Credit Corporation (TMCC) and extended service
 contracts and other vehicle and payment protection products are offered
 through the dealer and Toyota Motor Insurance Services (TMIS). Lexus
 Financial Services and Scion Solutions are also featured brands under the
 TFS umbrella of products and services.
     To learn more about TFS' college grad program, visit
 toyotafinancial.com and click on finance or lease on the left navigation
 bar. To learn more about Scion Solutions and its special financing
 programs, click on Own. Another unique and interactive finance tutorial can
 be accessed by clicking on Own and the Boy Meets Car.
     About mtvU
     Broadcasting to over 750 colleges across the country, with a combined
 enrollment of over 7 million, mtvU is the largest, most comprehensive
 television network just for college students. 24 hours a day, 7 days a
 week, mtvU can be seen in the dining areas, fitness centers, student
 lounges and dorm rooms of campuses throughout the U.S. mtvU is dedicated to
 every aspect of college life, reaching students everywhere they are,
 through a three pronged approach -- on-air, online and on campus. mtvU
 focuses on content including music videos from emerging artists which can't
 be seen anywhere else, news, student life features, events and pro-social
 initiatives. mtvU is always on campus, with more than 300 events per year,
 including exclusive concerts, giveaways, shooting mtvU series and more. For
 more information about mtvU, and for a complete programming schedule, visit
 www.mtvU.com.
     mtvU Uber makes mtvU the first MTV Networks channel distributed in its
 entirety via broadband, streaming 24/7 and on demand, featuring all of mtvU
 plus exclusive new music, original series and student-produced programming
 for college students and music fans everywhere.
 
 

SOURCE Toyota Financial Services