Toyota Motor Corporation Surpasses 1 Million Global Hybrid Sales: Toyota USA to Sell a Quarter-Million Hybrid Units in 2007

Jun 07, 2007, 01:00 ET from Toyota Motor Sales (TMS), U.S.A., Inc.

    TORRANCE, Calif., June 7 /PRNewswire/ -- Toyota Motor Sales (TMS),
 U.S.A., Inc., announced the one-millionth hybrid sale today by parent
 company, Toyota Motor Corporation. Of the one million hybrid sales
 worldwide, more than half have been sold in the United States -- 541,210
 units from 2000 through April 2007.
     "The cost benefit of hybrids is becoming more apparent with climbing
 gas prices," said Jim Lentz, TMS executive vice president. "We anticipate
 combined sales of Toyota and Lexus hybrids of a quarter million units in
 the U.S. during calendar year 2007."
     Despite earlier concerns that decreased tax credits from the IRS would
 dampen hybrid demand, Toyota continues to post record hybrid sales.
 Calendar-year-to-date hybrid sales for TMS totaled 119,154 units, an
 increase of 75 percent over the same period last year.
     In May, TMS posted sales of 36,101 hybrid vehicles, up 102 percent over
 last May. Toyota Division posted sales of 34,174 hybrids, up 121 percent
 over the same period last year. Lexus Division posted sales of 1,927
     As consumers begin the summer driving season, the broad benefits of
 hybrid technology reveal discernible cost-savings with strong sales of
 Toyota Camry Hybrid and Toyota Prius. When comparing real-world hybrid
 transaction prices to non-hybrid prices and taking into account current
 rising fuel prices, Toyota hybrids show their remarkable value as estimated
 in the chart below.
                             HYBRID PREMIUM PAYBACK
                         (National Average Gas Prices)
                                     Prius      Camry LE       Hybrid Premium
     True Market Value*             $23,835     $22,598            $450
     Potential Tax Credit
      (as of 5/07)                   $787         NA
                                    $23,048     $22,598
     Annual gas cost ($3.00/gal) **   $978       $1,875     Annual fuel savings
     Based on 2008 EPA ratings                                     $897
                                                               Hybrid payback
                                 Camry Hybrid   Camry XLE      Hybrid Premium
     True Market Value*             $25,951     $24,881            $420
     Potential Tax Credit
      (as of 5/07)                   $650         NA
                                    $25,301     $24,881
     Annual gas cost ($3.00/gal)**   $1,323      $1,875     Annual fuel savings
     Based on 2008 EPA ratings                                     $552
                                                               Hybrid payback
     * TMV based on
     ** Based on 15,000 miles/year
     Aside from the gas-savings to hybrid owners, the significant reduction
 in tailpipe emissions, as well as the reduction in foreign oil dependence,
 has been a factor among many buyers who say they are concerned about the
 environment. According to a recent study by the National Renewable Energy
 Laboratory (NREL), hybrid vehicles have saved close to 215 million gallons,
 or 5.1 million barrels, of fuel in the U.S. since their introduction in
 1999. As the market share leader in the hybrid segment, Toyota accounted
 for 66 percent of all hybrids sold in America during that period.
     Additionally, Toyota has calculated that global sales of hybrid
 vehicles have greatly contributed to reductions in CO2 emissions. Since the
 introduction of Toyota's first hybrid in 1997, approximately 3.5 million
 fewer tons of CO2 were emitted when comparing emissions from gas-powered
 vehicles to hybrids of the same class.
     Also significant to buyers who may base their next purchase on
 environmental priorities are the results of recent lifecycle assessment
 studies of hybrid vehicles. A variety of studies, including one from the
 Argonne National Laboratory, have concluded that the total lifetime energy
 use of hybrid vehicles -- from development, through production, through
 on-highway use, to end-of-life recycling and landfill -- is significantly
 lower than conventional vehicles.
     Prius was launched in the Japan domestic market in 1997, and in the
 U.S. market as a 2001-model in 2000. In 2005, the Highlander Hybrid SUV
 debuted as a model year 2006. For the first time, the Toyota Camry added a
 hybrid option for model year 2007.
     In 2005 Lexus entered the hybrid fold with the launch of the world's
 first luxury hybrid, the RX 400h luxury sport utility vehicle. Powered by
 its Lexus Hybrid Drive system, the RX 400h is equipped with a 3.3-liter V6
 and two electric motor generators, delivering an impressive 268 total
 system horsepower while rated an EPA estimate of 32 miles-per-gallon during
 city driving. The new hybrid luxury SUV has proved popular with
 environmentally- conscious luxury buyers as the RX 400h has made up nearly
 20 percent of all RX sales since it launched.
     Lexus continued its venture into hybrids in 2006 with the launch of the
 GS 450h performance luxury sedan. The GS 450h gave further proof that
 hybrid technology could be used in many different types of vehicles.
     The Lexus commitment to hybrid technology continues with the launch of
 the all-new 2008 LS 600h L premium luxury hybrid sedan when it goes on sale
 this summer.
     (Logo: )

SOURCE Toyota Motor Sales (TMS), U.S.A., Inc.