2014

Toyota Motor Sales Posts Double-Digit Gains In April 2014 Toyota division is no. 1 retail brand for the fourth consecutive month with trucks up almost 16 percent; Lexus up 28 percent for second month in a row

TORRANCE, Calif., May 1, 2014 /PRNewswire/ -- Toyota Motor Sales (TMS), U.S.A., Inc., today reported April 2014 sales results of 199,660 units, an increase of 9 percent from April 2013 on a daily selling rate (DSR). On a raw-volume basis, unadjusted for 26 selling days in April 2014 versus 25 selling days in April 2013, TMS sales increased 13.3 percent from year-ago month.

Toyota division posted April 2014 sales of 176,495 units, up 7.4 percent year-over-year on a DSR basis. Volume-wise, Toyota division sales increased 11.7 percent over April 2013.

"Sales momentum from March rolled into April pushing the industry to its best back-to-back monthly sales pace since fall of 2007," said Bill Fay, Toyota division group vice president and general manager. "For Toyota, truck sales continue to soar. Tundra is a highlight with double-digit gains as comfort, safety and technology of the all-new model remain a strong draw for consumers."

Lexus reported April sales of 23,165 units, a 23.1 percent increase on a DSR and a 28 percent increase on a raw-volume basis, both year-over-year.

"The luxury segment has improved at a faster pace than the overall general industry through each of the first four months of the year," said Jeff Bracken, Lexus group vice president and general manager.  "The new IS and GX more than doubled sales in April compared to last year and six of eight Lexus vehicle lines posted gains for the month."

Other Highlights:

  • Camry up 20 percent with sales of 38,000 units
  • All-new Corolla posts sales of nearly 30,000 units, increasing 20 percent
  • Toyota division trucks up nearly 16 percent
  • All-new RAV4 leads trucks with sales of 19,000 units, best-ever April
  • FJ Cruiser up over 508 percent
  • All-new Highlander up 28 percent
  • 4Runner up 64 percent
  • Toyota pickups up over 13 percent
  • All-new Tundra up 24 percent
  • Tacoma posts sales of nearly 14,000 units, up 7 percent
  • Lexus up 28 percent
  • All-new Lexus IS posts triple-digit gains for the fifth month in a row
  • Lexus GS up over 21 percent
  • Lexus luxury utility vehicles up 25 percent
  • Lexus RX up 15 percent
  • Lexus GX sales more than doubled for the sixth month in a row

*Note:  Unless otherwise stated, all figures reflect unadjusted raw sales volume

About Toyota
Toyota (NYSE: TM), the world's top automaker and creator of the Prius, is committed to building vehicles for the way people live through our Toyota, Lexus and Scion brands.  Over the past 50 years, we've built more than 25 million cars and trucks in North America, where we operate 14 manufacturing plants (10 in the U.S.) and directly employ more than 40,000 people (more than 32,000 in the U.S.).  Our 1,800 North American dealerships (1,500 in the U.S.) sold more than 2.5 million cars and trucks (more than 2.2 million in the U.S.) in 2013 – and about 80 percent of all Toyota vehicles sold over the past 20 years are still on the road today.  

Toyota partners with philanthropic organizations across the country, with a focus on education, safety and the environment.  As part of this commitment, we share the company's extensive know-how garnered from building great cars and trucks to help community organizations and other nonprofits expand their ability to do good. For more information about Toyota, visit www.toyotanewsroom.com.   

 

TOYOTA  U.S. SALES SUMMARY

April, 2014











-- CURRENT MONTH --

-- CALENDAR YEAR TO DATE --




DSR %

VOL % 



DSR %

VOL % 


2014

2013

CHG

CHG 

2014

2013

CHG

CHG 

TOTAL TOYOTA

199,660

176,160

9.0

13.3

720,657

705,604

2.1

2.1

TOTAL TOYOTA DIV.

176,495

158,069

7.4

11.7

632,407

630,773

0.3

0.3

TOTAL LEXUS

23,165

18,091

23.1

28.0

88,250

74,831

17.9

17.9










YARIS

1,450

2,066

-32.5

-29.8

5,594

9,401

-40.5

-40.5

COROLLA

29,061

24,273

15.1

19.7

106,798

104,517

2.2

2.2

PRIUS

18,011

19,889

-12.9

-9.4

61,659

75,613

-18.5

-18.5

CAMRY

38,009

31,710

15.3

19.9

132,292

132,540

-0.2

-0.2

AVALON

5,807

6,321

-11.7

-8.1

19,102

23,846

-19.9

-19.9

SCION FR-S

1,445

1,629

-14.7

-11.3

4,870

6,269

-22.3

-22.3

SCION iQ

196

384

-50.9

-49.0

787

1,393

-43.5

-43.5

SCION xD

731

705

-0.3

3.7

2,785

2,737

1.8

1.8

SCION xB

1,411

1,578

-14.0

-10.6

5,468

6,135

-10.9

-10.9

SCION tC

1,603

1,401

10.0

14.4

5,933

5,540

7.1

7.1

TOTAL SCION

5,386

5,697

-9.1

-5.5

19,843

22,074

-10.1

-10.1

TOTAL TOYOTA DIV. CAR

97,724

89,956

4.5

8.6

345,288

367,991

-6.2

-6.2










CT

1,054

1,171

-13.5

-10.0

5,054

4,416

14.4

14.4

HS

0

0

N/A

N/A

0

2

-100.0

-100.0

IS

3,780

1,797

102.3

110.4

15,238

6,970

118.6

118.6

ES

6,036

5,122

13.3

17.8

21,139

21,923

-3.6

-3.6

GS

1,500

1,236

16.7

21.4

6,858

5,325

28.8

28.8

LS

712

700

-2.2

1.7

2,679

3,560

-24.7

-24.7

LFA

5

6

-19.9

-16.7

9

15

-40.0

-40.0

TOTAL LEXUS CAR

13,087

10,032

25.4

30.5

50,977

42,211

20.8

20.8

TOTAL TOYOTA CAR

110,811

99,988

6.6

10.8

396,265

410,202

-3.4

-3.4










RAV4

18,834

18,541

-2.3

1.6

71,898

59,954

19.9

19.9

FJ CRUISER

1,593

262

484.6

508.0

5,505

3,613

52.4

52.4

VENZA

3,053

3,297

-11.0

-7.4

10,608

14,378

-26.2

-26.2

HIGHLANDER

12,507

9,793

22.8

27.7

48,254

39,321

22.7

22.7

4RUNNER

6,300

3,846

57.5

63.8

21,982

16,919

29.9

29.9

SIENNA

11,134

9,948

7.6

11.9

37,221

39,000

-4.6

-4.6

SEQUOIA

991

962

-0.9

3.0

3,889

4,346

-10.5

-10.5

LAND CRUISER

271

217

20.1

24.9

1,043

957

9.0

9.0

TOTAL TOYOTA DIV. SUV

43,549

36,918

13.4

18.0

163,179

139,488

17.0

17.0










TACOMA

13,871

12,971

2.8

6.9

49,100

52,438

-6.4

-6.4

TUNDRA

10,217

8,276

18.7

23.5

37,619

31,856

18.1

18.1

TOTAL TOYOTA DIV. PICKUP

24,088

21,247

9.0

13.4

86,719

84,294

2.9

2.9

TOTAL TOYOTA DIV. TRUCK

78,771

68,113

11.2

15.6

287,119

262,782

9.3

9.3










RX

8,130

7,053

10.8

15.3

29,362

28,457

3.2

3.2

GX

1,639

655

140.6

150.2

6,546

2,786

135.0

135.0

LX

309

351

-15.4

-12.0

1,365

1,377

-0.9

-0.9

TOTAL LEXUS TRUCK

10,078

8,059

20.2

25.1

37,273

32,620

14.3

14.3

TOTAL TOYOTA TRUCK

88,849

76,172

12.2

16.6

324,392

295,402

9.8

9.8










SELLING DAYS

26

25



101

101



DSR = DAILY SELLING RATE









TOYOTA  U.S. SALES SUMMARY

April, 2014











-- CURRENT MONTH --

-- CALENDAR YEAR TO DATE --




DSR %

VOL % 



DSR %

VOL % 


2014

2013

CHG

CHG 

2014

2013

CHG

CHG 

* NORTH AMERICAN BUILT VEHICLES


















COROLLA

29,058

24,236

15.3

19.9

106,738

104,324

2.3

2.3

CAMRY

37,992

31,701

15.2

19.8

132,250

132,488

-0.2

-0.2

AVALON

5,807

6,321

-11.7

-8.1

19,102

23,846

-19.9

-19.9

RAV4

13,385

13,471

-4.5

-0.6

53,020

40,361

31.4

31.4

VENZA

3,053

3,297

-11.0

-7.4

10,608

14,378

-26.2

-26.2

HIGHLANDER

12,045

9,262

25.0

30.0

47,113

37,318

26.2

26.2

SIENNA

11,134

9,948

7.6

11.9

37,221

39,000

-4.6

-4.6

SEQUOIA

991

962

-0.9

3.0

3,889

4,346

-10.5

-10.5

TACOMA

13,871

12,971

2.8

6.9

49,100

52,438

-6.4

-6.4

TUNDRA

10,217

8,276

18.7

23.5

37,619

31,856

18.1

18.1










RX

7,018

6,225

8.4

12.7

21,799

24,296

-10.3

-10.3










TOTAL

144,571

126,670

9.7

14.1

518,459

504,651

2.7

2.7

N.A. VEHICLES % OF TOTAL

72.4%

71.9%



71.9%

71.5%












TOYOTA DIV. IMPORT CAR

24,867

27,698

-13.7

-10.2

87,198

107,333

-18.8

-18.8

LEXUS IMPORT CAR

13,087

10,032

25.4

30.5

50,977

42,211

20.8

20.8

TOYOTA DIV NA BUILT CARS

72,857

62,258

12.5

17.0

258,090

260,658

-1.0

-1.0

TOTAL TOYOTA CARS

110,811

99,988

6.6

10.8

396,265

410,202

-3.4

-3.4










TOYOTA DIV. IMPORT TRUCK

14,075

9,926

36.3

41.8

48,549

43,085

12.7

12.7

LEXUS IMPORT TRUCK

3,060

1,834

60.4

66.8

15,474

8,324

85.9

85.9

TOYOTA DIV NA BUILT TRUCK

64,696

58,187

6.9

11.2

238,570

219,697

8.6

8.6

LEXUS NA BUILT TRUCK

7,018

6,225

8.4

12.7

21,799

24,296

-10.3

-10.3

TOTAL TOYOTA TRUCK

88,849

76,172

12.2

16.6

324,392

295,402

9.8

9.8










SELLING DAYS

26

25



101

101



DSR = DAILY SELLING RATE



















--CURRENT MONTH--



--CALENDAR YEAR TO DATE--



Memo:

2014

2013

DSR % 


2014

2013

DSR % 


Toyota Prius Sedan

10,298

12,432

-20.4%


35,816

47,413

-24.5%


Toyota Prius V (only)

2,403

3,372

-31.5


8,404

11,897

-29.4%


Toyota Prius C (only)

3,569

3,486

-1.6%


12,402

13,351

-7.1%


Toyota Prius Phv (only)

1,741

599

179.5%


5,037

2,952

70.60%


Logo - http://photos.prnewswire.com/prnh/20030501/TOYLOGO

SOURCE Toyota Motor Sales (TMS), U.S.A., Inc.



RELATED LINKS
http://www.toyotanewsroom.com

More by this Source


Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

 

PR Newswire Membership

Fill out a PR Newswire membership form or contact us at (888) 776-0942.

Learn about PR Newswire services

Request more information about PR Newswire products and services or call us at (888) 776-0942.