Toyota Reports Sales of Over 200,000 Vehicles in March 2012 First Quarter Sales Increase, Prius and Camry Set Records

TORRANCE, Calif., April 3, 2012 /PRNewswire/ -- Toyota Motor Sales (TMS), U.S.A., Inc., today reported its best March results since 2008 with sales of 203,282 units, an increase of 11.2 percent compared to March 2011 on a daily selling rate (DSR) basis.  On a raw volume basis, unadjusted for 28 selling days in March 2012 compared to 27 selling days in March 2011, TMS sales were up 15.4 percent over the year-ago month.

For the first quarter, TMS reported sales of 487,284 vehicles, an increase of 9.4 percent over the same period in 2011 on a DSR basis.  With 77 selling days in the first quarter of 2012 compared to 75 selling days in the first quarter of 2011, sales were up 12.3 percent on an unadjusted raw volume basis.

The Toyota Division posted March total sales of 183,142 units, an increase of 13.5 percent on a DSR basis over March 2011.  Volume-wise, Toyota Division sales were up 17.7 percent year-over-year.  The Lexus Division reported total sales of 20,140 units, decreasing 6.1 percent versus last March on a DSR basis.  On a raw volume basis, Lexus Division sales were down 2.6 percent year-over-year.

"Toyota dealers had their best-selling month outside of Cash for Clunkers since the pre-recession days of August 2008.  Camry and Prius also continue to shine as both set records, including Camry's best March ever and an all-time high for Prius sales," said Jeff Bracken, vice president of Toyota Division sales.  "With strong first quarter results and key economic indicators remaining upbeat, we see this momentum carrying into the months ahead."

Toyota Division

Toyota Division passenger cars recorded combined sales of 113,135 units, up 19.5 percent over March 2011.  Camry and Camry Hybrid increased 30.5 percent year-over-year with its best-ever March, leading monthly passenger car sales with 42,567 units.  The Prius family outsold every previous record posting March sales of 28,711 units, up 48.8 percent over the year-ago month.  Avalon recorded sales of 3,327 units, an increase of 20.8 percent compared to the same period last year, and Corolla reported combined March sales of 28,289 units.  

Toyota Division light trucks recorded March sales of 70,007 units, an increase of 5.1 percent compared to March 2011.  The RAV4 compact SUV led light truck sales, which posted monthly sales of 17,367 units, up 4.1 percent over last year.  Highlander and Highlander Hybrid reported combined sales of 11,044 units for the month, increasing 8.4 percent versus the year-ago month.  The Tacoma mid-size pickup increased 19.3 percent year-over-year with monthly sales of 12,547 units. The Tundra full-size pickup was also up 10.3 percent for the month with sales of 8,594 units.  The 4Runner mid-size SUV recorded sales of 4,065 units, and the Sienna minivan recorded sales of 10,240.

Scion posted March sales of 6,694 units, increasing 16.5 percent over March 2011. The tC sports coupe led the way with March sales of 2,275 units, while the xB urban utility vehicle recorded sales of 2,054 units, flat versus the year-ago month.  The all-new iQ premium micro-subcompact posted sales of 1,285 units, followed by the xD five-door urban subcompact with 1,080 units, which was flat year-over-year.

Lexus Division

Lexus reported passenger car sales of 11,477 units, up 5.4 percent over March 2011.  The ES entry luxury sedan led Lexus passenger car sales with 3,141 units.  The GS and GS hybrid posted combined sales of 2,558 units, up 472.3 percent over a year ago. The IS luxury sports sedan recorded sales of 2,717 units for March, and the CT 200h premium hybrid compact posted sales of 2,223 units.

Lexus luxury utility vehicles reported sales of 8,663 units, a decrease of 17.9 percent year-over-year.  The RX and RX hybrid posted combined monthly sales of 7,057 units, while the LX recorded sales of 666 units, up 88.3 percent over a year ago.

TMS Hybrids

TMS posted March sales of 38,215 hybrid vehicles, an increase of 49.0 percent compared to the same period last year.  Toyota Division posted sales of 34,722 hybrids for the month, up 60.7 percent over the year-ago month.  Lexus Division reported monthly sales 3,493 hybrids.

TOYOTA  U.S. SALES SUMMARY

March, 2012











-- CURRENT MONTH --



-- CALENDAR YEAR TO DATE --






DSR %

VOL %



DSR %

VOL %


2012

2011

CHG

CHG

2012

2011

CHG

CHG

TOTAL TOYOTA

203,282

176,222

11.2

15.4

487,284

433,924

9.4

12.3

TOTAL TOYOTA DIV.

183,142

155,540

13.5

17.7

438,188

386,568

10.4

13.4

TOTAL LEXUS

20,140

20,682

-6.1

-2.6

49,096

47,356

1.0

3.7










YARIS

3,547

2,825

21.1

25.6

10,169

6,610

49.8

53.8

COROLLA

28,289

30,234

-9.8

-6.4

68,428

76,675

-13.1

-10.8

PRIUS

28,711

18,605

48.8

54.3

60,859

42,779

38.6

42.3

CAMRY

42,567

31,464

30.5

35.3

105,405

76,821

33.6

37.2

AVALON

3,327

2,656

20.8

25.3

10,043

6,477

51.0

55.1

SCION iQ

1,285

0

N/A

N/A

2,523

0

N/A

N/A

SCION xD

1,080

1,089

-4.4

-0.8

2,550

2,522

-1.5

1.1

SCION xB

2,054

1,970

0.5

4.3

4,865

4,743

-0.1

2.6

SCION tC

2,275

2,481

-11.6

-8.3

5,233

5,494

-7.2

-4.8

TOTAL SCION

6,694

5,540

16.5

20.8

15,171

12,759

15.8

18.9

TOTAL TOYOTA DIV. CAR

113,135

91,324

19.5

23.9

270,075

222,121

18.4

21.6










CT

2,223

2,199

-2.5

1.1

4,890

2,199

116.6

122.4

HS

261

230

9.4

13.5

563

699

-21.5

-19.5

IS

2,717

2,956

-11.4

-8.1

6,622

7,029

-8.2

-5.8

ES

3,141

3,732

-18.8

-15.8

8,548

8,545

-2.6

0.0

GS

2,558

431

472.3

493.5

5,048

1,103

345.8

357.7

LS

573

941

-41.3

-39.1

1,663

2,381

-32.0

-30.2

SC

0

6

-100.0

-100.0

2

14

-86.1

-85.7

LFA

4

8

-51.8

-50.0

14

17

-19.8

-17.6

TOTAL LEXUS CAR

11,477

10,503

5.4

9.3

27,350

21,987

21.2

24.4

TOTAL TOYOTA CAR

124,612

101,827

18.0

22.4

297,425

244,108

18.7

21.8










RAV4

17,367

16,082

4.1

8.0

39,865

39,840

-2.5

0.1

FJ CRUISER

1,324

1,359

-6.1

-2.6

3,079

3,621

-17.2

-15.0

VENZA

3,503

3,177

6.3

10.3

8,634

8,115

3.6

6.4

HIGHLANDER

11,044

9,828

8.4

12.4

26,056

25,957

-2.2

0.4

4RUNNER

4,065

4,369

-10.3

-7.0

10,054

11,958

-18.1

-15.9

SIENNA

10,240

10,449

-5.5

-2.0

24,200

25,598

-7.9

-5.5

SEQUOIA

1,123

1,098

-1.4

2.3

3,231

3,060

2.8

5.6

LAND CRUISER

200

195

-1.1

2.6

441

521

-17.6

-15.4

TOTAL TOYOTA DIV. SUV

38,626

36,108

3.2

7.0

91,360

93,072

-4.4

-1.8










TACOMA

12,547

10,144

19.3

23.7

32,119

25,163

24.3

27.6

TUNDRA

8,594

7,515

10.3

14.4

20,434

20,614

-3.4

-0.9

TOTAL TOYOTA DIV. PICKUP

21,141

17,659

15.4

19.7

52,553

45,777

11.8

14.8

TOTAL TOYOTA DIV. TRUCK

70,007

64,216

5.1

9.0

168,113

164,447

-0.4

2.2










RX

7,057

8,600

-20.9

-17.9

17,887

21,048

-17.2

-15.0

GX

940

1,238

-26.8

-24.1

2,521

3,424

-28.3

-26.4

LX

666

341

88.3

95.3

1,338

897

45.3

49.2

TOTAL LEXUS TRUCK

8,663

10,179

-17.9

-14.9

21,746

25,369

-16.5

-14.3

TOTAL TOYOTA TRUCK

78,670

74,395

2.0

5.7

189,859

189,816

-2.6

0.0










SELLING DAYS

28

27



77

75



DSR = DAILY SELLING RATE









* NORTH AMERICAN BUILT VEHICLES


















COROLLA

25,597

21,245

16.2

20.5

60,305

56,380

4.2

7.0

CAMRY

42,543

31,261

31.2

36.1

105,346

76,134

34.8

38.4

AVALON

3,327

2,656

20.8

25.3

10,043

6,477

51.0

55.1

RAV4

14,744

12,953

9.8

13.8

34,292

31,083

7.5

10.3

VENZA

3,503

3,177

6.3

10.3

8,634

8,115

3.6

6.4

HIGHLANDER

10,401

8,910

12.6

16.7

24,492

23,368

2.1

4.8

SIENNA

10,240

10,449

-5.5

-2.0

24,200

25,598

-7.9

-5.5

SEQUOIA

1,123

1,098

-1.4

2.3

3,231

3,060

2.8

5.6

TACOMA

12,547

10,144

19.3

23.7

32,119

25,163

24.3

27.6

TUNDRA

8,594

7,515

10.3

14.4

20,434

20,614

-3.4

-0.9










RX

5,776

6,486

-14.1

-10.9

14,006

15,197

-10.2

-7.8










TOTAL

138,395

115,894

15.2

19.4

337,102

291,189

12.8

15.8

N.A. VEHICLES % OF TOTAL

68.1%

65.8%



69.2%

67.1%












TOYOTA DIV. IMPORT CAR

41,668

36,162

11.1

15.2

94,381

83,130

10.6

13.5

LEXUS IMPORT CAR

11,477

10,503

5.4

9.3

27,350

21,987

21.2

24.4

TOYOTA DIV NA BUILT CARS

71,467

55,162

24.9

29.6

175,694

138,991

23.1

26.4

TOTAL TOYOTA CARS

124,612

101,827

18.0

22.4

297,425

244,108

18.7

21.8










TOYOTA DIV. IMPORT TRUCK

8,855

9,970

-14.4

-11.2

20,711

27,446

-26.5

-24.5

LEXUS IMPORT TRUCK

2,887

3,693

-24.6

-21.8

7,740

10,172

-25.9

-23.9

TOYOTA DIV NA BUILT TRUCK

61,152

54,246

8.7

12.7

147,402

137,001

4.8

7.6

LEXUS NA BUILT TRUCK

5,776

6,486

-14.1

-10.9

14,006

15,197

-10.2

-7.8

TOTAL TOYOTA TRUCK

78,670

74,395

2.0

5.7

189,859

189,816

-2.6

0.0










SELLING DAYS

28

27



77

75



DSR = DAILY SELLING RATE











(LOGO: http://photos.prnewswire.com/prnh/20030501/TOYLOGO)

SOURCE Toyota Motor Sales, U.S.A., Inc.



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