Toyota Unveils All-New, 10th Generation Corolla At 2007 SEMA Show

Oct 31, 2007, 01:00 ET from Toyota Motor Sales (TMS), U.S.A., Inc.

    LAS VEGAS, Oct. 31 /PRNewswire/ -- Toyota Motor Sales (TMS), U.S.A.,
 Inc., unveiled the all-new 10th generation Corolla sedan at a press
 conference today at the 2007 Specialty Equipment Market Association (SEMA)
     "Nearly 40 years after the Corolla was introduced to American drivers,
 the 2009 Corolla will continue to offer the quality and value for which the
 brand has long been known," said Tim Morrison, Toyota Division corporate
 marketing manager. "In style and substance, the tenth-generation Corolla
 will have a strong, new identity, all its own. It will be far more than
 merely the next-generation Corolla and will position itself perfectly above
 our entry-level Yaris and below our sales leader, the Camry."
     Originally launched in Japan in 1966, Corolla first arrived in America
 in 1968 to instant success. For nearly four decades, Corolla has been
 synonymous with Toyota quality, style and value, earning a distinction as
 one of the most trusted cars in America. Over that span more than 30
 million Corollas have been sold worldwide, making it one of the
 best-selling cars of all time. The new Corolla remains true to the brand's
 role as a subcompact sedan, with dimensions similar to the model it
 replaces. But it offers an all-new body with a lean, stylish shape, and it
 delivers increased interior and luggage room, more power, more economical
 engines and an all-new chassis and suspension.
     The all-new Corolla will come in five grades -- Standard, LE, XLE, the
 sporty S, and the performance-driven XRS.
     The Corolla's wide, low profile was developed by Toyota Design in
 collaboration with styling studios in Turin, Italy. Its foundation was set
 by the search for a lower, sportier shape than that of the previous
 Corolla. That search drove the decision to move the bottom of the A-pillar
 forward and the bottom of the C-pillar aft to increase the angle of the
 window glass and to improve the Corolla's aerodynamic performance.
     The standard body kit on S and XRS models helps to modify aerodynamics
 and enhance the Corolla's sporty look -- these include a front underbody
 spoiler, fog lamps, rocker moldings, upper and lower rear spoilers, and for
 improved air management under the car, engine undercovers.
     The 2009 Corolla's interior is sporty and distinctive -- with
 roomy-feeling comfort. While Corolla maintains the same headroom, legroom
 and shoulder room as the previous model, it feels larger, thanks to a
 design that enhances comfort and improves utility, usability and storage.
     A variety of useable, easy-to-reach storage spaces add convenience and
 usability to the 2009 Corolla's interior. These include center console side
 pockets, a storage box above the usual glove box, front and rear door
 pockets that can safely hold 20-ounce bottles, a console box with a
 large-capacity main tray and a smaller accessory tray, an overhead console
 useful for storage of sunglasses or garage-door openers, and a rear-seat
 center armrest with an integral drink holder.
     Map lights that illuminate independently are supplied for both driver
 and front passenger. And to aid in ingress and egress, retractable
 handgrips are supplied above each door opening.
     The Standard, LE and XLE models will be equipped with an all-new
 1.8-liter engine. The 16-valve, DOHC four-cylinder engine with Dual VVT-i
 (Variable Valve Timing with intelligence), produces 132 hp at 6,000 rpm and
 128 lb-ft of torque at 4,400 rpm. Corolla models equipped with the
 1.8-liter engine will achieve preliminary EPA city/highway fuel economy
 ratings of 27/35 mpg.
     A five-speed manual transmission is standard with the 1.8-liter engine,
 and a four-speed automatic Electronically Controlled Transmission (ECT)
 will also be available.
     For those who crave just a bit more horsepower and torque, there is the
 2.4-liter engine. This engine is completely redesigned for use in the new
 Corolla XRS grade. The 16-valve DOHC engine with VVT-i produces 158 hp at
 6,000 rpm and 162 lb-ft of torque at 4,000 rpm. Preliminary EPA
 city/highway fuel economy for the 2.4-liter engine is 22/30 mpg.
     The 2.4-liter engine will be paired with standard five-speed manual and
 optional five-speed automatic transmissions.
     Safety features on the all-new Corolla include standard driver and
 front passenger airbags, front seat-mounted side airbags and two-row side
 curtain airbags.
     Front seats employ active headrests as standard equipment. When the
 vehicle is struck from the rear, a cable-actuated mechanism in the active
 headrest moves the headrest upward and forward to limit the movement of the
 seat occupant's head.
     Toyota's Anti-lock Braking System (ABS) is standard on all grades of
 the Corolla and Vehicle Stability Control (VSC) with Traction Control
 (TRAC) and an off switch is available.
     The all-new Corolla will be loaded with a comprehensive list of
 standard performance and convenience features. All models will be equipped
 with a heavy duty rear window defogger, AM/FM/CD audio with four speakers
 that is also XM(R) satellite capable, auxiliary audio input jack, air
 conditioning with air filter, tilt and telescopic steering wheel, 60/40
 split folding rear seats, and much more.
     The sporty S grade will feature standard P205/55R16 tires with full
 wheel covers, color-keyed front and rear underbody spoilers, fog lamps,
 front sport seats, leather-wrapped steering wheel, black headlamp housing,
 chrome exhaust tip and AM/FM/CD XM(R) capable audio with six speakers.
     In addition to S grade features, the XRS grade adds a rear deck
 spoiler, P215/45 R17 tires with alloy wheels, sport strut tower brace, VSC
 with TRAC and an off switch, XRS scuff plate, leather-trimmed shift lever
 and knob, cruise control and an interior chrome accent.
     An impressive list of optional comfort and utility features will be
 available to further enhance the Corolla driving experience such as
 AM/FM/six-disc CD changer with MP3/WMA playback capability, satellite radio
 (subscription required) and six speakers, a power package that includes
 power windows and door locks. Additional options on select grades include
 JBL Audio system with AM/FM six-disc CD changer with eight speakers and
 Bluetooth(R), Navigation system with AM/FM CD with MP3/WMA playback
 capability and XM(R) satellite radio with XM NavTraffic(R) capable with six
 speakers, leather-trimmed seats and shift knob, tilt and slide moonroof,
 VSC with TRAC and cut-off switch.
     The all-new Corolla will reach Toyota dealerships in February 2008.
     Public Website
     1.8-liter four-cylinder engine
     132 hp @ 6,000 rpm
     128 lb.-ft. of torque @ 4,400 rpm
     Five-speed manual and four-speed automatic transmissions
     2.4-liter four-cylinder engine
     158 hp @ 6,000 rpm
     162 lb.-ft. of torque @ 4,000 rpm
     Five-speed manual and five-speed automatic transmissions
     DIMENSIONS (inches)
     Overall Length: 178.7
     Overall Width: 69.3
     Overall Height: 57.7
     Wheelbase: 102.4
     Ground clearance: 5.3 (XRS grade)
     5.8 (Standard, S, LE, and XLE grades)

SOURCE Toyota Motor Sales (TMS), U.S.A., Inc.