Trace Adkins and Waffle House Restaurants Cooking Up Summer Partnership

Mar 23, 2005, 00:00 ET from Waffle House, Inc.

    NORCROSS, Ga., March 23 /PRNewswire/ -- Multi-platinum country music
 superstar Trace Adkins will go from the stage to the grill as he "cooks it up
 for his fans" at Waffle House restaurants this summer as part of a partnership
 with the national 24-hour restaurant chain.
     Adkins will meet winners of local radio contests at a Waffle House
 restaurant the day of his concert in select cities, share one of his favorite
 meals and maybe flip an egg or two. In addition, one fan at each stop will win
 an authentic Waffle House jukebox filled with country favorites and unique
 Waffle House songs.
     On Tuesday, March 29, 2005 at 1 pm Adkins will meet with Waffle House
 executives and the press to discuss the new partnership and his new album at
 the Waffle House restaurant located at Old Hickory Boulevard and I-65 in
 Brentwood, TN.
     Other elements of the summer promotion include the debut of Adkins'
 singles "Songs About Me" and "Honky Tonk Badonkadonk" on Waffle House
 jukeboxes at nearly 1,500 restaurants nationwide. Adkins will also recommend
 his favorite Waffle House meals on upcoming menus.
     "I have always loved Waffle House. It's been like an oasis in the desert
 many times late at night after one of my concerts," says Adkins. "So I
 couldn't have been more excited when I heard that I would have this great
 opportunity to work with Waffle House. It's a perfect fit."
     Adkins has just released his seventh and latest album for Capitol
 Records/Nashville entitled SONGS ABOUT ME.  Released Tuesday, March 22, Adkins
 claims that actually all of his albums could easily be called "songs about
 me," as his formula for making records hasn't changed all that much over the
 years. "I only record songs that I really like and believe in and can sing
 with conviction," he says.
     That approach has helped Adkins to build one of country music's most
 compelling catalogs with a string of breakthrough hits like "Every Light In
 The House Is On," "This Ain't No Thinkin' Thing," "I'm Tryin'," "Chrome," "Hot
 Mama," "Rough & Ready" and more.
     SONGS ABOUT ME is filled with the kind of grit and passion for which he
 has become best known and the title track is quickly making its way to the top
 of the charts --making it his next big hit.
     The Waffle House fan events will begin in Birmingham, Ala., June 4 and
 continue in select markets throughout the summer. A list of cities and details
 on how fans can register to win can be found on
 or .
     "Trace's music appeals to the down-to-earth folks who are also loyal
 regulars of our restaurants," says Walt Ehmer, Waffle House vice president and
 the "Walt" of Walt's Soup(TM). "We are excited about this summer and look
 forward to our partnership with Trace."
     About Trace Adkins
     With his basement deep baritone, Adkins exploded on the country music
 scene in 1996 with a million-selling debut album. Since then, he has sold
 millions more, won numerous music awards and developed a huge fan base. Adkins
 is a showman of the first rank and is thrilling packed houses across the
 country with one of the industry's highest-energy shows. He has made countless
 guest appearances on national TV shows and been featured in publications such
 as People and USA Today, American Profile and Country Weekly.  He is a member
 of the Grand Ole Opry and one of the Board of Directors of the Country Music
     About Waffle House Restaurants
     Headquartered in Norcross, GA, Waffle House has been serving Good Food
 Fast(R) since 1955. Today the Waffle House system operates more than 1,465
 restaurants in 25 states and is the world's leading server of waffles, T-bone
 steaks, hashbrowns, cheese 'n eggs, country ham, pork chops, and grits.

SOURCE Waffle House, Inc.