NORCROSS, Ga., March 23 /PRNewswire/ -- Multi-platinum country music
superstar Trace Adkins will go from the stage to the grill as he "cooks it up
for his fans" at Waffle House restaurants this summer as part of a partnership
with the national 24-hour restaurant chain.
Adkins will meet winners of local radio contests at a Waffle House
restaurant the day of his concert in select cities, share one of his favorite
meals and maybe flip an egg or two. In addition, one fan at each stop will win
an authentic Waffle House jukebox filled with country favorites and unique
Waffle House songs.
On Tuesday, March 29, 2005 at 1 pm Adkins will meet with Waffle House
executives and the press to discuss the new partnership and his new album at
the Waffle House restaurant located at Old Hickory Boulevard and I-65 in
Other elements of the summer promotion include the debut of Adkins'
singles "Songs About Me" and "Honky Tonk Badonkadonk" on Waffle House
jukeboxes at nearly 1,500 restaurants nationwide. Adkins will also recommend
his favorite Waffle House meals on upcoming menus.
"I have always loved Waffle House. It's been like an oasis in the desert
many times late at night after one of my concerts," says Adkins. "So I
couldn't have been more excited when I heard that I would have this great
opportunity to work with Waffle House. It's a perfect fit."
Adkins has just released his seventh and latest album for Capitol
Records/Nashville entitled SONGS ABOUT ME. Released Tuesday, March 22, Adkins
claims that actually all of his albums could easily be called "songs about
me," as his formula for making records hasn't changed all that much over the
years. "I only record songs that I really like and believe in and can sing
with conviction," he says.
That approach has helped Adkins to build one of country music's most
compelling catalogs with a string of breakthrough hits like "Every Light In
The House Is On," "This Ain't No Thinkin' Thing," "I'm Tryin'," "Chrome," "Hot
Mama," "Rough & Ready" and more.
SONGS ABOUT ME is filled with the kind of grit and passion for which he
has become best known and the title track is quickly making its way to the top
of the charts --making it his next big hit.
The Waffle House fan events will begin in Birmingham, Ala., June 4 and
continue in select markets throughout the summer. A list of cities and details
on how fans can register to win can be found on www.traceadkins.com
or www.wafflehouse.com .
"Trace's music appeals to the down-to-earth folks who are also loyal
regulars of our restaurants," says Walt Ehmer, Waffle House vice president and
the "Walt" of Walt's Soup(TM). "We are excited about this summer and look
forward to our partnership with Trace."
About Trace Adkins
With his basement deep baritone, Adkins exploded on the country music
scene in 1996 with a million-selling debut album. Since then, he has sold
millions more, won numerous music awards and developed a huge fan base. Adkins
is a showman of the first rank and is thrilling packed houses across the
country with one of the industry's highest-energy shows. He has made countless
guest appearances on national TV shows and been featured in publications such
as People and USA Today, American Profile and Country Weekly. He is a member
of the Grand Ole Opry and one of the Board of Directors of the Country Music
About Waffle House Restaurants
Headquartered in Norcross, GA, Waffle House has been serving Good Food
Fast(R) since 1955. Today the Waffle House system operates more than 1,465
restaurants in 25 states and is the world's leading server of waffles, T-bone
steaks, hashbrowns, cheese 'n eggs, country ham, pork chops, and grits.
SOURCE Waffle House, Inc.