Trade Show and Conference Organizers Use GlobalReach to Grow their Events by Marketing to Attendees, Exhibitors, and Sponsors in the World's Fastest Growing Markets
GlobalReach offers event organizers low-cost, flat-rate localization and marketing services to help them reach new audiences in economic hotspots across Asia.
FARMINGTON, Conn., May 29, 2013 /PRNewswire-iReach/ -- For over a decade, Global Information, Inc (GII) has helped world's top conference and event organizers expand their audiences by providing localization and marketing services to help event marketers reach top business executives, thought leaders, and decision makers across Asia. Today, with the attention of the world focused on China, Korea, and Japan as some of the hottest markets on the planet, GII is pleased to announce the launch of this international event and conference marketing service to all organizers as GlobalReach. Now available to conference and event organizers across the US and Europe, GlobalReach offers event marketers a fast, flat-rate, low-cost way to reach new audiences in economic hotspots across Asia.
As the number one Asian marketing provider for dozens of leading American and European event organizers, GlobalReach's international team of marketers, translators, salespeople, and support representatives take customer content and market it directly to new prospects in hand-translated, locally-tailored formats. The GlobalReach offices in Tokyo, Seoul, Taipei, and Singapore provide native-language support and have translation teams on staff to handle everything from content localization and outbound marketing to order processing and direct sales support.
The global market for trade events and conferences will exceed $15.5 billion by 2017, but the increase in the number of small- and mid-size event operators means the fight for every sponsor, exhibitor, and attendee will become more intense. Organizers need to do everything they can to reach broader targets in untapped regions, and GlobalReach gives organizers the edge they need to stay ahead of their competition in this fast-growing and rapidly globalizing market.
"Reaching top executives across Asia takes more than just machine translation and an email list," says Satoru Ono, President and CEO of Global Information Inc. "Reaching Asian executives where they live – on their search engines, in their news feeds, at their offices – requires a degree of expertise that only a company with years of experience and a global presence can provide. With the market for trade events and conferences set to grow at a rapid pace over the next five years, American and European organizers must focus their marketing on the regions that have fared the best during the recent turbulent economic times."
GlobalReach currently provides event marketing services for over 300 events annually in Japanese, Korean, and both Simplified and Traditional Chinese, reaching thousands of sponsors and attendees. A portfolio of their work and pricing information can be found at www.globalreachevent.com.
About Global Information Inc. Global Information, Inc. (www.giiresearch.com) is an information service company partnering with over 300 research companies around the world. Global Information has been in the business of distributing technical and market research for more than 25 years, and has provided marketing and recruitment for event organizers across Asia for more than a decade. Expanded from its original headquarters in Japan, Global Information now has offices in Korea, Taiwan, Singapore, Europe and the United States.
Media Contact: Joe Malley Global Information, Inc., 1-860-674-8796, Press@gii.co.jp
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SOURCE Global Information, Inc.
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