Train for More Than a Game with the new Mountain Athletics App From The North Face Available for iOS

ALAMEDA, Calif., July 15, 2014 /PRNewswire/ -- The North Face, the world's premier supplier of authentic, innovative and technically advanced outdoor apparel, equipment and footwear, today unveiled the new Mountain Athletics training app for iOS. An extension of the popular online training tools, the app acts as a pocket personal trainer with expanded functionality, instant goal tracker updates and interactive social features to help athletes stay motivated and focused on the go.

The North Face partnered with Mountain Athlete gym in Jackson, WY to inform product development for the Mountain Athletics line of apparel and footwear, and to build the personalized sport-specific training programs. Mountain Athlete is also an official facility that helps advise members of The North Face Global Athlete team on how best to train and prepare for their athletic goals and outdoor expeditions, whether they are preparing for ski season, ultrarunning or a new boulder problem.

"We all just want to have the most fun outdoors, but that is only possible when you're prepared. We're excited to provide everyone the same level of training our athlete team uses to prepare for their outdoor pursuits in the most extreme environments," said Vice President, Marketing Aaron Carpenter. "Whether you're a weekend warrior, or just looking for a new personal best, Mountain Athletics can help improve strength, speed and endurance, which just makes outdoor exploration more enjoyable."

Key features and benefits of the Mountain Athletic App for iOS include:

Goal Setting – Set a goal for the outdoors six weeks out, edit and view progress toward that goal.

Sport-Specific – Training is customized for specific outdoor sports to build strength, endurance and durability for each individual athlete.

Video Demos and Athlete Tips – The North Face athlete team demonstrates exercises within the app to ensure proper form every time.

Timer + Rep Counter – Select a training session for the day and the app will keep track of time and allow for rep counting to properly track progress.

Social Sharing – Stay accountable by sharing training updates with friends on Facebook. 

Activity and Session History - Analyze past activity data to see progress and patterns.

Badges and Rewards – When a goal is achieved, unlock shareable badges.

The English only version of the Mountain Athletics App for iOS is available in the US for free download from the iTunes Store.

For more information on the Mountain Athletics App please visit: www.thenorthFace.com/mountainathletics, or https://itunes.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=890160960&mt=8

Media Contacts:
Jessica Hollister
The North Face
510.748.2594
jessica_hollister@vfc.com 

Pat Burek
Finn Partners for The North Face 
201.655.3406
patrick.burek@finnpartners.com 

Photo - http://photos.prnewswire.com/prnh/20140715/126927
Logo - http://photos.prnewswire.com/prnh/20140715/126940

SOURCE The North Face



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