Transpera Reshapes Mobile Video

Newly funded company lets people view and share videos anywhere

    SANTA MONICA, Calif., July 24 /PRNewswire/ -- Transpera, a pioneering
 mobile video company, today announced its formation and the availability of
 its next generation mobile video solution. Led by wireless content industry
 veteran Frank Barbieri and backed by First Round Capital, IDG Ventures and
 Intel Capital, Transpera helps businesses create mobile video experiences
 and generate new revenue. The company creates the most personal video
 experience in mobile; helping people enjoy their favorite online video on
 their phones, send online video directly to their handsets, post video from
 their phones directly to the Web, and share video with friends and family.
     "Transpera is coming to the market at the perfect time," says Julien
 Blin, a Research Analyst covering Wireless and Mobile Communications at
 IDC. "More and more consumers are creating and sharing online videos at the
 same time the mobile device category is fragmenting. Transpera is bridging
 that gap," Blin adds. "In the next few years, the explosion in the online
 social video market should translate to the mobile arena, and Transpera is
 poised to be a key technology enabler in this space."
     Transpera delivers on this promise with a mobile video system that is
 powerful and sophisticated, yet extremely easy to use. Consumers enjoy a
 seamless experience as they move between online and mobile screens and get
 personalized alerts and recommendations as the system learns their
 preferences and tailors content channels to match.
     "People increasingly expect video experiences on their mobile devices
 to match what they get online," said Barbieri. "And they want to be able to
 watch wherever they are and share with whomever they'd like."
     All this functionality is delivered by Transpera's Bridge(TM) System: a
 comprehensive, reliable and easy to use mobile video delivery and
 advertising platform. The Bridge System allows online publishers and mobile
 operators to rapidly deploy mobile video services, monetize those services
 with advertising and subscriptions, and seamlessly tie Web and mobile video
 experiences together to drive revenue, customer retention and consumer
 satisfaction.
     Barbieri is a mobile video veteran with deep ties and experience in the
 space. Previously, Frank managed media products at InfoSpace, a leading
 provider of mobile content and applications in North America. Prior to
 that, Frank headed the Windows Mobile media device and services group at
 Microsoft.
     Joining Barbieri on the Transpera board are Jeff Bussgang, General
 Partner of IDG Ventures, Howard Morgan, Partner with First Round Capital
 and Jeff Schrock, Vice President of Corporate Development, Real Networks.
     Mobile video is a continually expanding segment. According to Telephia,
 the world's largest provider of syndicated consumer research to the telecom
 and mobile media markets, mobile video revenues in the U.S. totaled $146
 million in Q1 of 2007, growing 198 percent year-over-year.
     About Transpera
     Transpera helps businesses create mobile video experiences and generate
 new revenue. With Transpera's Bridge System, users program their own
 channels, enjoy deep integration with their favorite online video sites and
 share those experiences with friends and family. The company provides
 online video publishers with an easy way to add a rich mobile experience
 for their users, and in doing so, extend their brands to mobile while
 generating new, highly targeted mobile advertising inventory and
 subscription content services. For mobile operators Transpera provides easy
 ways to package and aggregate online video companies on deck to generate
 new value-added data services and subscription opportunities. And for
 advertisers the company provides high value reach to lucrative mobile
 audiences with positive and compelling inventory that consumers repeatedly
 use and distribute to their friends, family, and colleagues. For more
 information visit http://www.transpera.com.
     About IDG Ventures
     IDG Ventures Boston is an early-stage venture capital firm that enables
 entrepreneurs to grow innovative, global companies. With $280 million under
 management, the firm is focused on investing in consumer, life sciences,
 and information technology companies and is led by a team with more than
 half a century of combined experience in venture capital. IDG Ventures
 Boston is affiliated with the IDG Ventures network of funds, a global $1+
 billion network of independently managed funds spanning Asia and North
 America.
     About Intel Capital
     Intel Capital, Intel's venture capital organization, makes equity
 investments in innovative technology start-ups and companies worldwide.
 Intel Capital invests in a broad range of companies offering hardware,
 software, and services targeting enterprise, home, mobility, health,
 consumer Internet, semiconductor manufacturing, and cleantech. Since 1991,
 Intel Capital has invested more than U.S. $6 billion in approximately 1,000
 companies in over 40 countries. In that timeframe, about 157 portfolio
 companies have gone public on various exchanges around the world and
 another 187 have been acquired by other companies. In 2006, Intel Capital
 invested about U.S. $1.07 billion in 163 deals with approximately 60
 percent of funds (excluding Clearwire) invested outside the United States.
 For more information on Intel Capital and its differentiated advantages,
 visit http://www.intelcapital.com.
     About First Round Capital
     First Round Capital is an early stage venture capital firm managed by
 Joshua Kopelman, Chris Fralic, Rob Hayes and Howard Morgan. We look to
 partner with entrepreneurs to build innovative technology companies. First
 Round are seed-stage investors, often providing a company's first outside
 capital, and are not afraid of investing in pre-revenue companies. We
 understand the challenges of launching a new product. We look to take an
 active role in most of the companies we invest in. We believe our
 experience, insight and expertise are far more valuable than our capital --
 and we look for entrepreneurs who feel the same. To learn more visit
 http://www.firstroundcapital.com/.
 
 

SOURCE Transpera