Travelers Turn Business Into Pleasure This Summer

Survey Shows How Business Travelers Make-Up for Time Away From Home

Apr 23, 2002, 01:00 ET from Hyatt Hotels Corporation

    CHICAGO, April 23 /PRNewswire/ -- According to Business to Pleasure, a
 national survey released today by Hyatt Hotels Corporation, close to 50
 percent of business travelers said they would take more vacations if they had
 free hotel nights, and 68 percent of those surveyed said their spouses would
 choose free hotel nights as the biggest reward of their business travel.
     Business travelers, who are accustomed to life on the road and time away
 from home, see frequent traveler benefits as a golden opportunity to spend
 quality time with their loved ones.  To help business travelers strike "gold,"
 Gold Passport has introduced the Faster Free Nights promotion with American
 Express.  From April 15 - July 31, 2002, members can earn a free night at
 Hyatt worldwide after every two stays when they pay with the American
 Express(R) Card.
     "For spring and summer getaways, business travelers who are hitting the
 road again are looking for frequent traveler promotions that allow them to
 earn and use free nights quickly," said Rudy Maxa, creator of The Savvy
 Traveler public radio program.  "While the Business to Pleasure survey also
 shows that 41 percent of those surveyed say it takes longer than six months to
 save for a long vacation, promotions such as Faster Free Nights allow
 travelers the opportunity to earn free hotel nights quickly, and enjoy them
 for vacations."
     In addition, business travelers that take advantage of travel rewards like
 Faster Free Nights, have definite ideas about what they would do with the
 money they save.  Among those surveyed, 46 percent said they would spend this
 savings on sightseeing tours and activities rather than on upgrading to first
 class, new vacation wardrobes or expensive dinners.
     The Business to Pleasure survey also highlights some interesting
 differences between men and women; young and old; and by region:
     Battle of the Sexes:
     -- Romance Rules:  Love is in the air.  When asked how they would like to
        use free hotel night benefits, business travelers declare that
        spontaneous romantic vacations are the way to go (36 percent) over
        family vacations (27 percent).
     -- Who's The Sensitive Sex?:  While women are seen as the true romantics
        in relationships, fewer single women (32 percent) than single men (38
        percent) would like to use free hotel nights for a romantic vacation
        than adventurous or exotic vacations.
     Boomers, GenXers & Echoes:
     -- Generation Gap:  Who says only the young have fun?  More than half of
        business travelers age 35+ (51 percent) are most influenced to "kick up
        their heels" and take a long vacation (five or more nights) by earning
        free hotel nights.  In contrast, younger travelers age 25-34 (41
        percent) are influenced equally by having more vacation leave from work
        and getting free hotel nights.
     All Over the Map:
     -- For Midwesterners, the Far East is Boston:  Among those who want to
        spend a vacation sight-seeing, almost half of the respondents from
        North, East, South and West regions (42 percent) would be thrilled to
        see city lights in Hong Kong -- the Midwest respondents (32 percent)
        would prefer staying close to home with a trip to Boston, MA.
     -- Forget Paris:  The "City of Lights" and the "City of Love" can't hold a
        candle to a sunset in Australia, as travelers would rather spend a
        romantic vacation in Sydney, Australia (39 percent) than Paris, France
        (24 percent).
     -- Beauty and the "Beach":  Although 42 percent of Northeastern travelers
        looking for an exotic vacation would like to be pampered at a spa in
        Indonesia, travelers from other regions indicate the beach is the best
        exotic destination, with the majority of travelers from the West Coast,
        Midwest and South preferring to soak up the sun in Greece.
     Just for Fun:
     -- Weekend Relief:  Short weekend trips are the perfect way for business
        travelers to rejuvenate the mind, body and spirit as 44 percent of
        business travelers take five or more short distance and/or weekend
        trips per year.
     -- No Thirst for Adventure:  Forget the river raft and hiking backpack, as
        men without children would rather use free hotel nights for a romantic
        trip (48 percent) over an adventure or extreme vacation.
     "The Business to Pleasure survey is part of Hyatt's ongoing effort to
 better understand the needs of business travelers -- even when they are
 traveling for fun," said Amy Weyman, Assistant Vice President, Gold Passport
 and Marketing Systems.  "With promotions like Faster Free Nights, we give
 business travelers the chance to earn and use free nights quickly, so they can
 take well-deserved breaks with friends or families."
     About the Survey
     In April 2002, the Business to Pleasure survey was commissioned by Hyatt
 Corporation and conducted by Taylor Nelson Sofres Intersearch.  The survey
 included 1,003 qualified respondents representing a cross section of business
 travelers in the U.S. who have taken three or more trips by air and stayed at
 upscale hotels for business purposes in the past 12 months.  The margin of
 error for the survey is +/- 3% at the 95% confidence level.
     About Gold Passport's Faster Free Nights Promotion with American Express
     Gold Passport is Hyatt's award-winning worldwide frequent guest program.
 With the Faster Free Nights promotion with American Express, Gold Passport
 members can earn unlimited free nights at Hyatt worldwide from April 15
 through July 31, 2002.  A free night will be awarded after every two stays
 when paying with the American Express(R) Card.  Members can redeem their free
 nights between May 1 and September 30, 2002.  These awards are in addition to
 the Gold Passport points members can earn on each Hyatt stay.  For complete
 details, please visit or contact Hyatt at 1-800-51-HYATT.
     About Hyatt
     Currently, there are 203 Hyatt hotels and resorts around the world.  Hyatt
 Corporation manages, franchises or operates 122 hotels and resorts in the
 U.S., Canada and the Caribbean.  Affiliates of Hyatt International Corporation
 manage, franchise or operate 81 hotels and resorts in 38 countries.  In the
 U.S., Hyatt worldwide reservations for individuals and groups can be reached
 at 1-800-233-1234.  Outside the U.S., contact the local Hyatt sales office or
 representative.  For more information about Hyatt hotels and resorts, visit
 Hyatt on the Internet at .
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SOURCE Hyatt Hotels Corporation