Travelocity.com to Launch National Travel Magazine; Travelocity Magazine to Hit Newsstands in Fall 2000

May 25, 2000, 01:00 ET from Travelocity Magazine

    DALLAS, May 25 /PRNewswire/ -- Travelocity.com(TM) Inc. (Nasdaq:   TVLY),
 the leading online travel site, announced today that it will launch
 Travelocity Magazine, a national travel magazine for its 20 million tech-savvy
 consumers.  The magazine is a result of a partnership between Travelocity.com
 and American Airlines Publishing to launch a bi-monthly title beginning in
 September 2000.  With a rate base of 250,000, Travelocity Magazine will be
 available by subscription, through the Travelocity.com Web site, and on
 newsstands.
     "Our goal is to continually improve the way consumers shop for and buy
 travel," said Terrell B. Jones, president and chief executive officer of
 Travelocity.com.  "The launch of the magazine is a logical extension of the
 Travelocity.com brand, adding to our combination of innovative travel planning
 and booking tools, travel-related content, technology, and customer service
 that can be found anywhere in the world today - online or offline."
     The magazine intends to provide travelers with all the tools and
 information they need to take control of their travel planning, along with an
 insider's perspective to some of the world's most interesting destinations.
 Each issue of Travelocity Magazine will showcase the people, places, and
 things behind the scenes of unique destinations and provide Q & A's with some
 of the top travel gurus in the country-this combined with a strong
 relationship with Travelocity.com, will make this publication the leading
 source on travel.
     "Working alongside the Travelocity.com Web site, we intend to be the
 ultimate resource for the Web-fluent traveler," said Travelocity Magazine
 executive editor Chuck Thompson.  "There's a growing travel market whose
 information needs, sense of humor, technical intelligence, and curiosity are
 not being addressed by any magazine in the travel category.  Providing insight
 to readers to book online and travel more efficiently is at the top of our
 agenda, and we will do so with a voice that will reflect the personality of
 this emerging market."
     In addition, the magazine will draw upon some of the world's top writers
 and photographers.  Ron Geraci, features editor for Men's Health; Geoff
 Norman, author and contributor to Men's Health and Forbes FYI; Ken McAlpine,
 contributor to Sports Illustrated and Outside; and Jack Bouleware, author and
 contributor to British Esquire, are a few of the well-known writers slated to
 have stories in the premiere issue.
     The association with American Airlines Publishing provides a strong travel
 publishing component to the Travelocity.com brand, and access to award-winning
 design and editorial talent.  The group, which publishes several titles for
 American and Southwest Airlines, has received more than 150 awards in the past
 decade for excellence in magazine design and travel journalism.
     "Our goal is to publish a magazine that is complementary to
 Travelocity.com's online offerings," said Travelocity Magazine publisher Rick
 Morrison.  "Every issue will be a compelling, practical guide to planning and
 booking travel online, designed to meet the needs of every type of traveler."
 
     About Travelocity.com
     Travelocity.com, the leading online travel Web site, provides reservations
 capabilities for 95 percent of all airline seats sold, more than 47,000
 hotels, more than 50 car rental companies and more than 5,000 vacation and
 cruise packages.  This reservations capability is paired with access to a vast
 database of destination and interest information.  To date, Travelocity.com
 has sold more 6 million airline tickets and has more than 19 million members.
     This news release contains forward-looking statements that involve a
 number of risks and uncertainties.  Among the important risk factors that
 could cause actual results to differ materially from those indicated by such
 forward-looking statements are risks associated with the timing of the new
 product releases and risks that the new products will not be successful in the
 market as well as risk factors detailed from time to time in the company's
 periodic reports and registration statements which are filed with the
 Securities and Exchange Commission.
 
     About American Airlines Publishing
     American Airlines Publishing is one of the largest publishers of
 travel/lifestyle magazines for the airline industry.  Its titles include
 American Way, the only airline magazine published twice monthly, and Southwest
 Airlines Spirit, the second most-widely read title in the category.  AA
 Publishing also produces a variety of specialty titles for American's premium-
 class passengers, its youthful (under-14) flyers, and Nexos, a Spanish- and
 Portuguese-language title for its Latin American customers.
 
 
     Travelocity Magazine Staff
 
      Rick Morrison, Publisher
      Morrison is president and group publisher of American Airlines
      Publishing, where for the past eight years he has managed the editorial,
      sales, marketing, production, and financial direction of American Way
      magazine, Southwest Airlines Spirit magazine, and several other specialty
      titles aimed at the frequent traveler.  Morrison holds an MBA from the
      University of Texas at Austin and a Bachelor of Arts in Journalism from
      New Mexico State University, and brings over 20 years of advertising and
      marketing experience to the company.
 
 
      Editorial Staff
 
      Chuck Thompson, Executive Editor
      With over 10 years in the publishing industry, Chuck has worked as an
      editor, writer, and photographer in the national media and travel
      industry for several publications.  A former senior editor with American
      Way magazine, his work has appeared in Atlantic Monthly, Playboy,
      National Geographic Adventure, Reader's Digest, Publisher's Weekly, Spy,
      Fitness, Islands, Alaska Geographic, Mademoiselle, Southwest Airlines
      Spirit magazine, and Escape.  Chuck also edited The Fun Also Rises travel
      books for Greenline Publications of San Francisco.  Other writing credits
      include MTV's Jenny McCarthy Show and music composition for programming
      on The Learning Channel.  He has written for The Oregonian newspaper and
      other regional publications in Alaska and the Pacific Northwest.  He is a
      graduate of the University of Oregon with degrees in Journalism and
      History.
 
      Kristin Poss, Managing Editor
      With over 12 years in publishing, this former editor at TCU Press
      Publishing comes to Travelocity Magazine with vast knowledge in editing,
      writing, and production.  Kristin was the managing editor of Southwest
      Airlines Spirit magazine and prior to that served as assistant editor.
      She initiated the launch of Spirit magazine's online presence at
      Spiritmag.com and has worked in pre-press production at Type Case based
      in Ft. Worth.  She holds a Bachelor of Science in Journalism from Texas
      A&M University.
 
      Adam McGill, Associate Editor
      Adam was editor-in-chief of The Met, a Dallas-based alternative news
      publication, where he was charged with the day-to-day management of the
      editorial department.  While at The Met, he also served as senior editor
      and worked specifically on writing and editing features, as well as the
      weekly arts and entertainment sections.  Previously Adam was a staff
      writer for D Magazine and a contributing editor for WHERE Dallas
      Magazine.  He holds a Bachelor of Arts in English with a Creative Writing
      Specialization from Southern Methodist University.
 
 
      Art Staff
 
      John May, Art Director
      As art director, John will concept the overall design of the magazine.
      He is a design partner of the Dallas-based graphic design firm SmithMay
      where he has worked with numerous clients including Ericsson, Southern
      Methodist University, The Staubach Company, Cowboys & Indians magazine,
      and several other corporate clients.  He was instrumental in the launch
      of Nexos, the Spanish- and Portuguese-language magazine of American
      Airlines.  May is a graduate of the University of North Texas with a
      Bachelor of Fine Arts in Communication Design.
 
      Chris Philpot, Associate Art Director
      Chris was appointed associate art director for the magazine.  He most
      recently worked as graphic designer on the redesign of American Way
      magazine.  Prior to that Chris was a web designer for Dallas-based
      Brainfood.com and graphic designer for the University of North Texas
      Public Affairs and Informational Services department.  He has a Bachelor
      of Fine Arts in Communication Design from the University of North Texas.
 
 
      Sales and Marketing Staff
 
      Randal Kazmierski, Advertising Director
      As advertising director Randy will be based in Dallas/Ft. Worth, Texas.
      Previously, Kazmierski worked for publications at CMP Media, Scholastic,
      and McMurray Publishing.  Kazmierski serves as director of new ventures
      for American Airlines Publishing, seeking potential custom publishing
      opportunities for the company.  Kazmierski has worked for AA Publishing
      since 1994 and holds a Bachelor of Arts in Advertising from Michigan
      State University.
 
      Yvonne J. Anguiano, Marketing Director
      Yvonne will manage advertising promotions, event planning, merchandising
      programs, public relations, and circulation, in addition to web site
      programs for the magazine.  Prior to joining the Travelocity staff, she
      was senior marketing manager for AA Publishing where she managed
      communications for the group.  In addition, she was marketing manager for
      Polo Magazine, a magazine about the sport of polo in Houston, Texas.
      Yvonne worked for Texas Monthly magazine for five years in the
      advertising and marketing departments respectively.  While at Texas
      Monthly she was project coordinator for the company's 25th Anniversary,
      which included a nationwide traveling photography exhibit and coffee-
      table book.  She is a member of the American Marketing Association, Delta
      Sigma Pi Professional Business Fraternity, and holds a Bachelor of Arts
      in Communications from St. Edward's University in Austin, Texas.
 
      Ann Cassin, Western Regional Manager
      Based in Portland, Oregon, Ann brings over 19 years in the advertising
      and publishing industry to Travelocity Magazine.  Previously the West
      Coast ad manager for the Forbes' American Heritage, Inventions &
      Technology, and American Legacy magazines, her account categories
      included automotive, corporate, financial, high-tech, travel, and wine &
      spirits.  In addition, Ann was account manager for Media West where she
      represented Sports Afield, Coastal Living, Reader's Digest's New Choices,
      Walking, and AAA's Journey, where she was responsible for accounts such
      as Microsoft, Columbia Sportswear, and Nike.  While at Newsweek, Ann
      managed major accounts such as Apple, Dell, Amazon.com, and Boeing
      Aerospace to mention a few.  She also served as advertising manager with
      Gourmet and Venture magazines.  Ann holds a Bachelor of Political Science
      from Loyola University.
 
      Lauren Curtis, Eastern Regional Manager
      As eastern regional manager, Lauren will be based in New York.  Before
      making the move to Travelocity's advertising sales team, Lauren was the
      luxury goods director for Saveur, an upscale epicurean magazine, where
      she managed upscale accounts such as Chanel, Ralph Lauren, Tiffany & Co.,
      and Brioni.  In addition, Curtis previously worked at Polo Magazine, a
      publication about the sport of polo, as northeast account manager, and
      Art & Antiques as district manager, where she was responsible for the
      company's display advertising in the New York's tri-state area.  Lauren
      is a graduate of Boston University with a Master's Degree in Education
      and a degree in Liberal Arts.
 
      Jennifer Heiss, Central Regional Manager
      As central account executive, Jennifer will based in Dallas/Ft. Worth,
      Texas.  Prior to Travelocity she was in product development for AA
      Publishing where she managed custom publications for Coca-Cola, AA
      Inflight Products, The Voyager's Collection, and advertising sales for
      CBS Eye on American.  Heiss also launched sales for AAdvantage Incentive
      Miles program at American Airlines as the first manager of strategic
      alliances.  In addition, she also has significant experience in the hotel
      industry where she worked for The Fairmont Hotel and Forte Hotels
      respectively.  Jennifer is a graduate of Texas Christian University in
      Ft. Worth, Texas, with degrees in Marketing and Nutrition.
 
 

SOURCE Travelocity Magazine
    DALLAS, May 25 /PRNewswire/ -- Travelocity.com(TM) Inc. (Nasdaq:   TVLY),
 the leading online travel site, announced today that it will launch
 Travelocity Magazine, a national travel magazine for its 20 million tech-savvy
 consumers.  The magazine is a result of a partnership between Travelocity.com
 and American Airlines Publishing to launch a bi-monthly title beginning in
 September 2000.  With a rate base of 250,000, Travelocity Magazine will be
 available by subscription, through the Travelocity.com Web site, and on
 newsstands.
     "Our goal is to continually improve the way consumers shop for and buy
 travel," said Terrell B. Jones, president and chief executive officer of
 Travelocity.com.  "The launch of the magazine is a logical extension of the
 Travelocity.com brand, adding to our combination of innovative travel planning
 and booking tools, travel-related content, technology, and customer service
 that can be found anywhere in the world today - online or offline."
     The magazine intends to provide travelers with all the tools and
 information they need to take control of their travel planning, along with an
 insider's perspective to some of the world's most interesting destinations.
 Each issue of Travelocity Magazine will showcase the people, places, and
 things behind the scenes of unique destinations and provide Q & A's with some
 of the top travel gurus in the country-this combined with a strong
 relationship with Travelocity.com, will make this publication the leading
 source on travel.
     "Working alongside the Travelocity.com Web site, we intend to be the
 ultimate resource for the Web-fluent traveler," said Travelocity Magazine
 executive editor Chuck Thompson.  "There's a growing travel market whose
 information needs, sense of humor, technical intelligence, and curiosity are
 not being addressed by any magazine in the travel category.  Providing insight
 to readers to book online and travel more efficiently is at the top of our
 agenda, and we will do so with a voice that will reflect the personality of
 this emerging market."
     In addition, the magazine will draw upon some of the world's top writers
 and photographers.  Ron Geraci, features editor for Men's Health; Geoff
 Norman, author and contributor to Men's Health and Forbes FYI; Ken McAlpine,
 contributor to Sports Illustrated and Outside; and Jack Bouleware, author and
 contributor to British Esquire, are a few of the well-known writers slated to
 have stories in the premiere issue.
     The association with American Airlines Publishing provides a strong travel
 publishing component to the Travelocity.com brand, and access to award-winning
 design and editorial talent.  The group, which publishes several titles for
 American and Southwest Airlines, has received more than 150 awards in the past
 decade for excellence in magazine design and travel journalism.
     "Our goal is to publish a magazine that is complementary to
 Travelocity.com's online offerings," said Travelocity Magazine publisher Rick
 Morrison.  "Every issue will be a compelling, practical guide to planning and
 booking travel online, designed to meet the needs of every type of traveler."
 
     About Travelocity.com
     Travelocity.com, the leading online travel Web site, provides reservations
 capabilities for 95 percent of all airline seats sold, more than 47,000
 hotels, more than 50 car rental companies and more than 5,000 vacation and
 cruise packages.  This reservations capability is paired with access to a vast
 database of destination and interest information.  To date, Travelocity.com
 has sold more 6 million airline tickets and has more than 19 million members.
     This news release contains forward-looking statements that involve a
 number of risks and uncertainties.  Among the important risk factors that
 could cause actual results to differ materially from those indicated by such
 forward-looking statements are risks associated with the timing of the new
 product releases and risks that the new products will not be successful in the
 market as well as risk factors detailed from time to time in the company's
 periodic reports and registration statements which are filed with the
 Securities and Exchange Commission.
 
     About American Airlines Publishing
     American Airlines Publishing is one of the largest publishers of
 travel/lifestyle magazines for the airline industry.  Its titles include
 American Way, the only airline magazine published twice monthly, and Southwest
 Airlines Spirit, the second most-widely read title in the category.  AA
 Publishing also produces a variety of specialty titles for American's premium-
 class passengers, its youthful (under-14) flyers, and Nexos, a Spanish- and
 Portuguese-language title for its Latin American customers.
 
 
     Travelocity Magazine Staff
 
      Rick Morrison, Publisher
      Morrison is president and group publisher of American Airlines
      Publishing, where for the past eight years he has managed the editorial,
      sales, marketing, production, and financial direction of American Way
      magazine, Southwest Airlines Spirit magazine, and several other specialty
      titles aimed at the frequent traveler.  Morrison holds an MBA from the
      University of Texas at Austin and a Bachelor of Arts in Journalism from
      New Mexico State University, and brings over 20 years of advertising and
      marketing experience to the company.
 
 
      Editorial Staff
 
      Chuck Thompson, Executive Editor
      With over 10 years in the publishing industry, Chuck has worked as an
      editor, writer, and photographer in the national media and travel
      industry for several publications.  A former senior editor with American
      Way magazine, his work has appeared in Atlantic Monthly, Playboy,
      National Geographic Adventure, Reader's Digest, Publisher's Weekly, Spy,
      Fitness, Islands, Alaska Geographic, Mademoiselle, Southwest Airlines
      Spirit magazine, and Escape.  Chuck also edited The Fun Also Rises travel
      books for Greenline Publications of San Francisco.  Other writing credits
      include MTV's Jenny McCarthy Show and music composition for programming
      on The Learning Channel.  He has written for The Oregonian newspaper and
      other regional publications in Alaska and the Pacific Northwest.  He is a
      graduate of the University of Oregon with degrees in Journalism and
      History.
 
      Kristin Poss, Managing Editor
      With over 12 years in publishing, this former editor at TCU Press
      Publishing comes to Travelocity Magazine with vast knowledge in editing,
      writing, and production.  Kristin was the managing editor of Southwest
      Airlines Spirit magazine and prior to that served as assistant editor.
      She initiated the launch of Spirit magazine's online presence at
      Spiritmag.com and has worked in pre-press production at Type Case based
      in Ft. Worth.  She holds a Bachelor of Science in Journalism from Texas
      A&M University.
 
      Adam McGill, Associate Editor
      Adam was editor-in-chief of The Met, a Dallas-based alternative news
      publication, where he was charged with the day-to-day management of the
      editorial department.  While at The Met, he also served as senior editor
      and worked specifically on writing and editing features, as well as the
      weekly arts and entertainment sections.  Previously Adam was a staff
      writer for D Magazine and a contributing editor for WHERE Dallas
      Magazine.  He holds a Bachelor of Arts in English with a Creative Writing
      Specialization from Southern Methodist University.
 
 
      Art Staff
 
      John May, Art Director
      As art director, John will concept the overall design of the magazine.
      He is a design partner of the Dallas-based graphic design firm SmithMay
      where he has worked with numerous clients including Ericsson, Southern
      Methodist University, The Staubach Company, Cowboys & Indians magazine,
      and several other corporate clients.  He was instrumental in the launch
      of Nexos, the Spanish- and Portuguese-language magazine of American
      Airlines.  May is a graduate of the University of North Texas with a
      Bachelor of Fine Arts in Communication Design.
 
      Chris Philpot, Associate Art Director
      Chris was appointed associate art director for the magazine.  He most
      recently worked as graphic designer on the redesign of American Way
      magazine.  Prior to that Chris was a web designer for Dallas-based
      Brainfood.com and graphic designer for the University of North Texas
      Public Affairs and Informational Services department.  He has a Bachelor
      of Fine Arts in Communication Design from the University of North Texas.
 
 
      Sales and Marketing Staff
 
      Randal Kazmierski, Advertising Director
      As advertising director Randy will be based in Dallas/Ft. Worth, Texas.
      Previously, Kazmierski worked for publications at CMP Media, Scholastic,
      and McMurray Publishing.  Kazmierski serves as director of new ventures
      for American Airlines Publishing, seeking potential custom publishing
      opportunities for the company.  Kazmierski has worked for AA Publishing
      since 1994 and holds a Bachelor of Arts in Advertising from Michigan
      State University.
 
      Yvonne J. Anguiano, Marketing Director
      Yvonne will manage advertising promotions, event planning, merchandising
      programs, public relations, and circulation, in addition to web site
      programs for the magazine.  Prior to joining the Travelocity staff, she
      was senior marketing manager for AA Publishing where she managed
      communications for the group.  In addition, she was marketing manager for
      Polo Magazine, a magazine about the sport of polo in Houston, Texas.
      Yvonne worked for Texas Monthly magazine for five years in the
      advertising and marketing departments respectively.  While at Texas
      Monthly she was project coordinator for the company's 25th Anniversary,
      which included a nationwide traveling photography exhibit and coffee-
      table book.  She is a member of the American Marketing Association, Delta
      Sigma Pi Professional Business Fraternity, and holds a Bachelor of Arts
      in Communications from St. Edward's University in Austin, Texas.
 
      Ann Cassin, Western Regional Manager
      Based in Portland, Oregon, Ann brings over 19 years in the advertising
      and publishing industry to Travelocity Magazine.  Previously the West
      Coast ad manager for the Forbes' American Heritage, Inventions &
      Technology, and American Legacy magazines, her account categories
      included automotive, corporate, financial, high-tech, travel, and wine &
      spirits.  In addition, Ann was account manager for Media West where she
      represented Sports Afield, Coastal Living, Reader's Digest's New Choices,
      Walking, and AAA's Journey, where she was responsible for accounts such
      as Microsoft, Columbia Sportswear, and Nike.  While at Newsweek, Ann
      managed major accounts such as Apple, Dell, Amazon.com, and Boeing
      Aerospace to mention a few.  She also served as advertising manager with
      Gourmet and Venture magazines.  Ann holds a Bachelor of Political Science
      from Loyola University.
 
      Lauren Curtis, Eastern Regional Manager
      As eastern regional manager, Lauren will be based in New York.  Before
      making the move to Travelocity's advertising sales team, Lauren was the
      luxury goods director for Saveur, an upscale epicurean magazine, where
      she managed upscale accounts such as Chanel, Ralph Lauren, Tiffany & Co.,
      and Brioni.  In addition, Curtis previously worked at Polo Magazine, a
      publication about the sport of polo, as northeast account manager, and
      Art & Antiques as district manager, where she was responsible for the
      company's display advertising in the New York's tri-state area.  Lauren
      is a graduate of Boston University with a Master's Degree in Education
      and a degree in Liberal Arts.
 
      Jennifer Heiss, Central Regional Manager
      As central account executive, Jennifer will based in Dallas/Ft. Worth,
      Texas.  Prior to Travelocity she was in product development for AA
      Publishing where she managed custom publications for Coca-Cola, AA
      Inflight Products, The Voyager's Collection, and advertising sales for
      CBS Eye on American.  Heiss also launched sales for AAdvantage Incentive
      Miles program at American Airlines as the first manager of strategic
      alliances.  In addition, she also has significant experience in the hotel
      industry where she worked for The Fairmont Hotel and Forte Hotels
      respectively.  Jennifer is a graduate of Texas Christian University in
      Ft. Worth, Texas, with degrees in Marketing and Nutrition.
 
 SOURCE  Travelocity Magazine