Travelzoo Asia Pacific Celebrates One Million Weibo Followers Milestone in China
HONG KONG, Sept. 6, 2012 /PRNewswire/ -- Travelzoo Asia Pacific, a licensee of Travelzoo Inc. (NASDAQ: TZOO), a global Internet media company, today celebrates passing the one million mark for the number of Weibo followers it has in China. The social media milestone on Weibo, China's version of Twitter, comes at a time of accelerated growth for Travelzoo Lv You Zu.
"The million follower milestone on our Weibo page is an achievement that we're extremely proud of. It is a testament to our commitment to deliver a service that resonates with consumers in China," said Jason Yap, CEO of Travelzoo Asia Pacific. "At Travelzoo, we have a focused but flexible approach to the China market. It is centered in providing deals that are valuable and accessible to discerning local consumers, while enabling our business to capitalize on the country's dynamic and fast paced growth. This milestone is a clear indication of our successful efforts in China, a market that is a key driving force to our accelerated growth in the region."
According to a recent Travelzoo study, its subscribers in China have an average monthly personal income of USD 1,595, which is three times higher than the national average, as defined by the National Bureau of Statistics of China. While enjoying their economic success, this burgeoning middle class in the major cities has an appetite for deals of outstanding value. "Travelzoo Lv You Zu successfully positioned itself to meet this growing demand for quality travel and entertainment," said Mr Yap.
Deals on Travelzoo Lv You Zu's Weibo have been enjoying a high sharing rate. The record breaking luxury getaway at the JW Marriott Khao Lak Resort & Spa in Thailand was widely discussed and retweeted more than 3,000 times, which gave it millions of exposure.
About Travelzoo Asia Pacific
Travelzoo Asia Pacific is an independently owned licensee of Travelzoo Inc. (NASDAQ: TZOO), a global Internet media company and the most trusted publisher of travel and entertainment deals. With more than 25 million subscribers in Asia Pacific, North America and Europe, and 25 offices worldwide, Travelzoo® publishes deals from more than 2,000 travel and entertainment companies. Travelzoo Deal Experts review offers to find the best deals and confirm their true value.
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